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How Can I Learn More about Being a Better CAP PAO? Major (Dr.) David A. Miller Assistant Public Affairs Officer Missouri Wing.

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Presentation on theme: "How Can I Learn More about Being a Better CAP PAO? Major (Dr.) David A. Miller Assistant Public Affairs Officer Missouri Wing."— Presentation transcript:

1 How Can I Learn More about Being a Better CAP PAO? Major (Dr.) David A. Miller Assistant Public Affairs Officer Missouri Wing

2 Overview Hold National Press Conferences Hold National Press Conferences Handle Hundreds of International Media Requests Handle Hundreds of International Media Requests Prepare for National Media Interviews Prepare for National Media Interviews You are in the Wrong Seminar! You are in the Wrong Seminar!

3 Dr. Dave’s PAO 101 Ten Rules for Being a Better CAP PAO

4 Who Am I? MOWG Assistant PAO, Medical Officer, Group II Commander MOWG Assistant PAO, Medical Officer, Group II Commander 2006 MOWG PAO of the Year 2006 MOWG PAO of the Year 2008 NCR PAO of the Year (Wing Lvl) 2008 NCR PAO of the Year (Wing Lvl) Four 2007 Inaugural Balsam Awards Four 2007 Inaugural Balsam Awards Family Physician in Private Practice Family Physician in Private Practice

5 Medical Grand Rounds A Case of Melancholy

6 Medical Grand Rounds “C.A.P” “C.A.P” 66 year old 66 year old Male Veteran (DOB 12/1/1941) Chief Complaint: Melancholy Chief Complaint: Melancholy

7 Medical Grand Rounds History of the Present Illness: History of the Present Illness: –Acute Onset of Melancholy (Sadness) –“I just don’t feel appreciated, Doc.” –“Nobody knows what I do for my country.” –“I feel like a ‘best kept secret’.”

8 Medical Grand Rounds Past Medical History Past Medical History –Heartburn (Too Many Uniform Changes) –Insomnia (Too Many AFRCC 2 am Calls) –Occasional Palpitations (SUI and CI Visits) –Old Right Knee Injury (Rappelling Injury Summer Encampment 1975) –Elevated Cholesterol (Too Many Donuts at the FBO and MRE’s in the Field)

9 Medical Grand Rounds Patient’s Social History: Patient’s Social History: –Married Three Times –Divorced Twice (from the Office of Civilian Defense and the Army Air Corps) –Married to the US Air Force since 1948 –22,000 children (Cadets) –7,000 grand children (Junior Cadets)

10 Medical Grand Rounds Patient’s Social History (Continued): Patient’s Social History (Continued): –Retired Military, Former Commercial Pilot –Served WWII, Korea, Vietnam, Gulf I & II –Credited with Sinking Two U-boats –Received 824 Air Medals –Flies 110,000 Hours a Year –Credited with 103 Lives Saved Last Year

11 Medical Grand Rounds Physical Examination Physical Examination –Vital Signs Normal, Appears Sad –Fit (Within 10% of USAF Requirements) –Slight Hard of Hearing (Engine Noise) –Excellent Eye Sight but Early Cataract Formation (Flew Too Many High Birds)

12 Medical Grand Rounds Diagnosis: Diagnosis: –Acute Melancholy Treatment: Treatment: –Vitamin PAO! (STAT!)

13 Dr. Dave’s Rule #1 Read CAPR Read CAPR –Our Bible, Road Map, Marching Orders –Only Six Pages Long –Fully Revised June 2007 –Don’t Forget CAPM 190-1, Vols. I & II (“Guide to Civil Air Patrol Public Affairs”)

14 CAPR Highlights Commander and PAO are Official Unit Spokespersons Commander and PAO are Official Unit Spokespersons Provide PAO Training for Subordinate Units at least Annually Provide PAO Training for Subordinate Units at least Annually Develop Annual Public Relations Plan for Internal and External Audiences Develop Annual Public Relations Plan for Internal and External Audiences Develop Annual Crisis Communications Plan Develop Annual Crisis Communications Plan

15 CAPR Highlights Create and Distribute a Regular News- letter, at least Quarterly Create and Distribute a Regular News- letter, at least Quarterly Oversee all Distributed Multimedia Materials (Photos, Audio, Video, etc.) Oversee all Distributed Multimedia Materials (Photos, Audio, Video, etc.) Access to Unit Equipment (Cameras and Computers) Access to Unit Equipment (Cameras and Computers) Oversee Unit Websites and Listservs Oversee Unit Websites and Listservs

16 Dr. Dave’s Rule #2 Don’t Reinvent the Wheel Don’t Reinvent the Wheel –Multiple Examples of PR and Crisis Plans –Other Unit’s Websites and Newsletters –CAP News Online Article Examples –Regional Resources (www.ncrpao.org) –CAP Channel (www.capchannel.com) –PAO Toolkit

17 PAO Toolkit Contents Annual Reports to Congress Annual Reports to Congress CAP Biographies CAP Biographies CAP Emblem, Seal, CAPR CAP Emblem, Seal, CAPR CAP Fact Sheets CAP Fact Sheets CAP Posters (4, lowres & hires) CAP Posters (4, lowres & hires) CAP Stock Print Ads (17 b&w, 9 color) CAP Stock Print Ads (17 b&w, 9 color) CAP Videos (16) CAP Videos (16) Media Relations Videos (5) Media Relations Videos (5) News Writing Tips (5) News Writing Tips (5) PowerPoint Presentations (5) PowerPoint Presentations (5) NHQ PA Staff Contact Sheet NHQ PA Staff Contact Sheet

18 NCR PAO Website Open House Resources Open House Resources CAP PowerPoint Templates CAP PowerPoint Templates CAP Business Card Templates CAP Business Card Templates CAP Presentations CAP Presentations PAO Planning Resources PAO Planning Resources PAO Listserv Information PAO Listserv Information MIO Resources (2007 Workshop, Handbook) MIO Resources (2007 Workshop, Handbook) NCR PAO Training Calendar NCR PAO Training Calendar NCR Photos (Conferences, Activities, Missions) NCR Photos (Conferences, Activities, Missions) NCR 2008 Flood Updates NCR 2008 Flood Updates Extensive CAP PAO Links Extensive CAP PAO Links

19 Dr. Dave’s Rule #3 Network, Network, Network! Network, Network, Network! –Meetings, Conferences, PAO Academy –PAO Workshops at Wing/Region Mtgs –PAO Listservs (www.themareks.com/pao) –Mentoring

20 Dr. Dave’s Rule #3 Network, Network, Network! Network, Network, Network! –Online Communities CAPtalk (www.captalk.net) CAPtalk (www.captalk.net) CAPblog (capblog.typepad.com) CAPblog (capblog.typepad.com) CadetStuff (www.cadetstuff.org) CadetStuff (www.cadetstuff.org) –National Information Officers Association (www.nioa.org)

21 Dr. Dave’s Rule #4 Make Your Own Media Contact List Make Your Own Media Contact List –Yellow Pages, Government Lists –United Way Media Guides –Media Directories Bacon’s Publicity Checker Bacon’s Publicity Checker Ayer’s Directory of Publications Ayer’s Directory of Publications Editor’s and Publisher’s Yearbook Editor’s and Publisher’s Yearbook Broadcast Yearbook Broadcast Yearbook All In One Directory All In One Directory

22 Dr. Dave’s Rule #4 Online Media Contact List Resources Online Media Contact List Resources –US Newspaper List (by state and city) –Radio Stations (by Zip Code or state/city) –Media Sources (by state and major city)

23 Dr. Dave’s Rule #4 Make Your Own Media Contact List Make Your Own Media Contact List –Wire Services Associated Press (www.ap.org) Associated Press (www.ap.org) United Press International (www.upi.com) United Press International (www.upi.com) Air Force Association Media Guide Air Force Association Media Guide(www.afa.org)(capwiz.com/afa/dbq/media) –Once Made, Constantly Update Your List

24 Dr. Dave’s Rule #5 Write, Write, Write! Write, Write, Write! –Write an Article for Every Activity –Submit to Local Media as Well as Unit/Wing/Region/NHQ News Sources –Start with 1-2 Page Media Releases, Then Progress to Feature Articles –Hometown News Release Program –CAP News Online

25 Dr. Dave’s Rule #5 Write, Write, Write! Write, Write, Write! –CAP Tagline “Performing Missions for America” “Performing Missions for America” “More than Meets the Skies” “More than Meets the Skies” “Citizens Serving Communities … Above and Beyond” “Citizens Serving Communities … Above and Beyond” –CAP Uniform Paragraph (“Boilerplate”)

26 CAP Uniform Paragraph The Civil Air Patrol was founded on Dec. 1, 1941, less than a week before the Japanese attack on Pearl Harbor brought the U.S. into World War II. CAP, the official auxiliary of the U.S. Air Force, is a nonprofit organization with more than 55,000 members nationwide. CAP performs 95 percent of inland search and rescue missions, as tasked by the Air Force Rescue Coordination Center, and was credited by the AFRCC with saving 103 lives in Its volunteers also perform homeland security, disaster relief and counterdrug missions at the request of federal, state and local agencies. Members play a leading role in aerospace education and serve as mentors to the more than 22,000 young people currently participating in the CAP Cadet program. For more information, go to

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35 Dr. Dave’s Rule #6 Take Pictures, LOTS of Pictures Take Pictures, LOTS of Pictures –Digital Versus Film –Extra Batteries and Memory Cards –Don’t Forget the Photo Credit –Ownership? CAP, USAF, Client?

36 Dr. Dave’s Rule #6 Take Pictures, LOTS of Pictures Take Pictures, LOTS of Pictures –Photo Releases Written or verbal permission not required for photos/video taken in public circumstances Written or verbal permission not required for photos/video taken in public circumstances DO limit identifying information to name, rank, unit’s general location (i.e. city, state and unit name) DO limit identifying information to name, rank, unit’s general location (i.e. city, state and unit name) Commercial purpose use requires written permission Commercial purpose use requires written permission Make good faith effort to honor requests Make good faith effort to honor requests

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59 Dr. Dave’s Rule #7 Advance Your Training Advance Your Training –CAPR 190-1, CAPM Vols. I & II –Public Affairs Specialty Track (CAPP 201) –Unit/Wing/Region/NHQ Training Courses –AFIADL PAO Course (Course 02010) –FEMA/SEMA Courses (Basic PIO Course G290, Advanced PIO Course E388) –GTM3, Aircrew, MIO training –Other Organizations/Colleges (i.e. NIOA)

60 Dr. Dave’s Rule #8 Newsletters (Yes), Websites (Maybe) Newsletters (Yes), Websites (Maybe) –Newsletters are Required, at least Quarterly (Usually Monthly/Bimonthly) –Electronic (pdf, doc) Versus Paper –One Pagers Versus Monographs –Multiple Examples at NHQ PAO Site

61 Dr. Dave’s Rule #8 Websites Websites –Free Versus Minimal Cost –NCR PAO “Website in a Box” –Dreamhost (www.dreamhost.com) –Wild Apricot (www.wildapricot.com) –bizhostnet (www.bizhostnet.com) –Google Sites –Wing Website Subdomains

62 Dr. Dave’s Rule #9 Join the Mission Information Officer Club! Join the Mission Information Officer Club! –We need more MIO’s! –PAO’s Versus MIO’s Similar Yet Different Similar Yet Different PAO Does Not Equal MIO, or Reverse PAO Does Not Equal MIO, or Reverse –Required for All Missions Lasting Longer than 48 Hours

63 Dr. Dave’s Rule #9 Functions of the MIO Functions of the MIO –Provide and Receive Critical Information –Advises the Incident Commander (IC) –Protects the Image of CAP –Provides Timely Information to the PA Staff of Each Higher HQ and Community Liaisons –Only Official Spokesperson other than IC

64 Dr. Dave’s Rule #10 Be Able to Learn New Tricks Be Able to Learn New Tricks –YouTube (www.youtube.com) –Facebook (www.facebook.com) –MySpace (www.myspace.com) –Twitter (www.twitter.com) –Photobucket (photobucket.com) –Picasa (www.picasaweb.google.com)

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66 Dr. Dave’s Ten Rules for Being a Better CAP PAO #1 Read CAPR #1 Read CAPR #2 Don’t Reinvent the Wheel #2 Don’t Reinvent the Wheel #3 Network, Network, Network! #3 Network, Network, Network! #4 Make Your Own Media Contact List #4 Make Your Own Media Contact List #5 Write, Write, Write! #5 Write, Write, Write!

67 Dr. Dave’s Ten Rules for Being a Better CAP PAO #6 Take Pictures, LOTS of Pictures #6 Take Pictures, LOTS of Pictures #7 Advance Your Training #7 Advance Your Training #8 Newspapers (Yes), Websites (Maybe) #8 Newspapers (Yes), Websites (Maybe) #9 Join the Mission Information Officer Club! #9 Join the Mission Information Officer Club! #10 Be Able to Learn New Tricks #10 Be Able to Learn New Tricks

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69 Questions/Discussion?

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