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What’s the hook? Recruiting students to post-secondary language study Anita Alkhas, University of Wisconsin Milwaukee Karen Bouwer, University of San Francisco.

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Presentation on theme: "What’s the hook? Recruiting students to post-secondary language study Anita Alkhas, University of Wisconsin Milwaukee Karen Bouwer, University of San Francisco."— Presentation transcript:

1 What’s the hook? Recruiting students to post-secondary language study Anita Alkhas, University of Wisconsin Milwaukee Karen Bouwer, University of San Francisco Mary Vogl, Colorado State University

2 The good… University foreign-language enrollment is at an all-time high. (MLA Survey, 2009) Arabic, Portuguese, Japanese, Korean, Chinese and American Sign Language showed sharp enrollment increases.

3 the bad… Language courses as a percentage of college classes: % 2006, % Graduate-school foreign language enrollment % Colleges & universities w/ foreign language requirement for graduation: 1885: 64% 1966: 89% 1971: 77% 1994: 66% 2009: 50% MLA Survey of 100 institutions: % of college students in lang. classes 1965 (language requirement intact): 25% 1970 (requirement rescinded): 14.9%

4 and the ugly… “At least 54 foreign-language majors […] have been either threatened or eliminated.” Dr. “Tennessee” Bob Peckham, New York Times, Dec Departments cut 2002-present SUNY Albany - French, Italian, Russian and Classics degree programs Louisiana State -- Japanese, Russian, Swahili & Portuguese eliminated ; German & Latin degrees cut Drake University – all foreign lang. instruction cut University of Nevada Reno - ? GERMAN Programs closed University of Southern California Humbolt State Alfred University Bethel College University of Maine Washington State Univ. (phasing out) University of Florida – Ph.D. in German FRENCH Programs closed Rice University – Graduate program Univ. of Florida – Ph.D. in French B.A. IN FRENCH: South Carolina State University Nicholls State University Tennessee State University Foothill College in California. H OTHER Programs closed Howard University - Classics Oregon State – Italian Univ. of Florida - Korean & Vietnamese

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6 how do we hook students when our job is on the line? SO…

7 recognize we can’t do it all focus on areas where we have agency choose new initiatives wisely maximize what we already do well identify allies and build partnerships tailor our efforts to our institution/context be vigilant, scan the horizon for opportunities & threats What Can We Do?

8 Work smarter, not harder

9 Advocacy Resources (don’t reinvent the wheel) ACTFL Advocacy Sites ADFL Toolkit for Department Advocacy AATF Advocacy Site CALPER Advocacy Site

10 Where do we focus our efforts? I.Visibility and Outreach to Schools (VISIBILITY --> VIABILITY) II.Visibility and Outreach to Community III.Visibility and Outreach on Campus IV.Recruitment & Retention: Administrative/Programmatic Initiatives V.Recruitment & Retention: Curricular Initiatives VI.Partnerships

11 Where do we focus our efforts? I.Visibility and Outreach to Schools II.Visibility and Outreach to Community

12 500+ high/middle school students

13 Outreach & Partnership: Local teachers association

14 Outreach - Curricular Workshops and Immersion Experiences for Teachers

15 Fundraising

16 I. Visibility and Outreach to Schools Language Days; Teacher Organizations & Curricular Workshops; Online pedagogical resources; (Virtual) Visits to schools; Student internships/service learning in schools; Online student collaborations; College for Kids; concurrent enrollment… II. Visibility and Outreach to Community Film series, Invited Speakers; Open House, News Items, State Fair, Service Learning, Fundraising for causes; Student projects/assignments in the community; Literacy/Storytelling; Informal consulting…

17 Where do we focus our efforts? III. Visibility and Outreach on Campus

18 Foreign Languages Career Fair Parent Portal Product Manager (Educational Technology) from public school system Educational Consultant for post-secondary admissions Translator English into Spanish, ATA Certified Study abroad advisor Peace Corps representative Professor of Recreation and Tourism Professor of Anthropology who uses Spanish for her research in Bolivia. FBI agent who uses Arabic Water engineer from Germany who uses French & Spanish in his job Owner of an Intercultural Communications Consulting Company Health Educator from local hospital

19 Campus Visibility: Publicizing courses

20 Campus Open House

21 III. Visibility and Outreach on Campus Film series; Conferences; News Items (print, univ. website); Open House, Fundraising; clubs/student groups; international/SA/job fairs; “National X Week;” Course/event publicity; Committee work; Social events; Co-sponsoring events…

22 Where do we focus our efforts? IV.Recruitment & Retention: Administrative/Programmatic Initiatives

23 PowerPoint outlining program (to potential majors/minors & 1st & 2nd yr students)

24 Participation of languages in campus recruitment efforts

25 IV.Recruitment & Retention: Administrative/Programmatic Initiatives Educating advisors/administrators; Lobbying (e.g., lang req.); Newsletters/FB groups; liaisons w/ SA, etc.; Strategic committee work; Innovative recruitment materials; Streamlining/Standardization; Branding; Language Houses/Polyglot floors; Honor Society; Student scholarships/prizes/contests/recognition; State/National competitions…

26 Where do we focus our efforts? V. Recruitment & Retention: Curricular Initiatives

27 “Gateway” Languages; Third+ Languages; Accelerated Courses for Experienced Language Learners (XLLs); double majors/minors; certificates; study abroad in 2 languages… Languages promoting languages

28 Views of France: Learning French Culture through Cuisine (inspired by a high-enrollment course - Views of Italy: Italians and the Mafia) 100-level course taught in English since 2000 (satisfies two Gen Ed requirements) enrollments per semester Variations: honors college, freshman seminar, summer, advanced U/G course in French --> Food studies certificate (2012) “Bread and Butter” Course

29 Courses taught in English FREN 195 First Year Seminar: French Culture through Cuisine (Literature Core) FREN 195 First Year Seminar: A Season in the Congo (Literature Core, CD) FREN 250 Africa Films Africa (CD) FREN 260 a.k.a. Africa: Mapping Identifies in African Literature and Film (Literature Core, CD) FREN 340 French Cinema and Literature (Literature Core) FREN 350 Paris-Berlin: Connections and Contrasts at the Turn of the 20th Century (Literature Core)

30 V. Recruitment & Retention: Curricular Initiatives Innovative courses: high enrollment intros - interdisciplinary-- in-translation - language across the curriculum - content courses - short courses; Clarity & transparency: advising - course descriptions - standardizing syllabi…; Multiple options (double majors/minors; certificates, etc.)…

31 VI. Partnerships Within languages, among languages, across disciplines, across levels, with community-campus-state-national- international organizations, with alumni… Language Faculty in Beginning Arabic (summer short course)

32 I. Visibility and Outreach to Schools Language Days; Teacher Organizations & Curricular Workshops; Online pedagogical resources; (Virtual) Visits to schools; Student internships/service learning in schools; Online student collaborations; College for Kids; concurrent enrollment… II. Visibility and Outreach to Community Film series, Invited Speakers; Open House, News Items, State Fair, Service Learning, Fundraising for causes; Student projects/assignments in the community; Literacy/Storytelling; Informal consulting… III. Visibility and Outreach on Campus Film series; Conferences; News Items (print, univ. website); Open House, Fundraising; clubs/student groups; international/SA/job fairs; “National X Week;” Course/event publicity; Committee work; Social events; Co-sponsoring events… IV.Recruitment & Retention: Administrative/Programmatic Initiatives Educating advisors/administrators; Lobbying (e.g., lang req.); Newsletters/FB groups; liaisons w/ SA, etc.; Strategic committee work; Innovative recruitment materials; Streamlining/Standardization; Branding; Language Houses/Polyglot floors; Honor Society; Student scholarships/prizes/contests/recognition; State/National competitions… V.Recruitment & Retention: Curricular Initiatives Innovative courses: high enrollment intros - interdisciplinary-- in-translation - language across the curriculum - content courses - short courses; Clarity & transparency: advising - course descriptions - standardizing syllabi…; Multiple options (double majors/minors; certificates, etc.)…

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