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1 Presented by: Yishuo Cai, Darryl Terrell, YuYu Huang, Juszu Wen, Cindy Blanks.

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Presentation on theme: "1 Presented by: Yishuo Cai, Darryl Terrell, YuYu Huang, Juszu Wen, Cindy Blanks."— Presentation transcript:

1 1 Presented by: Yishuo Cai, Darryl Terrell, YuYu Huang, Juszu Wen, Cindy Blanks

2 2 Questions What are the benefits of B2B as defined in today's language? How does today's definition of B2B differ from the past? How is mobile commerce abroad different from mobile commerce in the U. S.?

3 3 ---- Definition Business-to-Business Business-to-business (B2B) can be defined as o ne business selling to another business via the Web or Internet. ----Definition of Mobile Commerce Mobile commerce can be defined as any entity on the move buying, selling or trading goods or services using a standard set of operating procedures and practices.

4 4 Designed April 3, 1973 Weighed 30 ounces (almost 2 lbs) Cost $3,500 Began testing in 1977 Testing was in Chicago with 2000 customers Very Expensive

5 5 The Past of M-Commerce Cell Phone History 1. Why We Call It Cellular Phone 2. The First Cell Phone 3. The Development of Cell Phone 4. The Standard Of Cell Phone

6 6 Cellular Calls Transfer Diagram Cell It transfers Like Cells How Cellular Calls Transfer

7 7 Significant Dates of The Cell Phone History TIA set new standards to the cell phones like TDMA IS-136, CDMA IS-95 and GSM. In 1947 AT&T in the USA proposed that the (FCC) allocate a large number of radio-spectrum frequencies to allow mobile telephone services to become a reality. The basic concept of cellular phones started in 1940 in Britain and America. 1940 1947 1991

8 8 The leading factors of success for companies The leading ways to market or sell a product is over the Internet A great impact on the way companies conduct business

9 9 The Advances in Mobile commerce and B2B become more Flexible A great impact on the way business is conducted in the B2B Between 1996 and 1999 / $15.5 billion to $38 billion 2004 / $350 billion

10 10 Exporting and importing The globe to access markets, technology, and talent Importance of innovation for the success of a company Customer service in a timely manner

11 11 Company overview Japan's premier mobile communications company, NTT DoCoMo, provides wireless voice and data communications to tens of millions of subscribers. NTT DoCoMo is the creator of W-CDMA technology, the new de facto global industry standard, as well as the groundbreaking mobile i-mode service. At the heart of our operations is a commitment to providing customers with cutting-edge, cost-effective service and a belief that ongoing, focused research and development can help us to continually reinvent the concept of mobile communications.

12 12 About NTT DoCoMo  The world's leading mobile communications company, serving more than 48 million customers.  The company offers a wide variety of leading-edge mobile multimedia services, including i-mode®, which provides e-mail and internet access to over 41 million subscribers as the world's most popular mobile internet service, and FOMA®, launched in 2001 as the world's first 3G mobile service based on W-CDMA.  In addition to wholly owned subsidiaries in Europe and North America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific, Europe and North America.

13 13 Coupon Shopping point card ID card Driver’s license Transportation Train/Bus ticket Prepaid card Air ticket Bank Bank card Credit card e-money Concert Sports event Contact less IC Card R/W Smart phone UIM Shopping M-Commerce Application

14 14 Two-pronged global strategy leveraging mobile network and mobile portal platform businesses Establishment of Win-Win relationships with global partners (Japan) (Taiwan) 20% 42.3% 40.3% 15% 20% 19% 16% ( Hong Kong ) (Ukraine) (U.K.) (Brazil) Approx. 3.6% (Germany) (Belgium) (Netherlands) TELE SUDESTE CELULAR PARTICIPAÇÕES S.A. (Hungary) (Indonesia) (U.S.) ? Competitor Analysis NTT DoCoMo

15 15 Vision for the Future New global communications culture  Be able to communicate seamlessly with each other, anytime and anywhere, using hundreds of futuristic services such as wireless videophone and videoconferencing.  By the year 2010, we anticipate a worldwide mobile communications market three times the size of today's — one that is dominated by multimedia rather than voice transmissions.

16 16 B2B (HISTORY) INEFFICIENT Call Centers Purchasing COSTLY Time Volume



19 19 MOBILE MEETS B2B Better, Cheaper, Faster

20 20 Constant Connectivity Field Purchasing Trading

21 21 Benefits B2B & Mobile Commerce Easy Access Partnerships More time efficient More cost effective

22 22 B2B Differences Based on Definition PAST Manual transactions Personable, 1-to-1 Time consuming Difficult to locate physical location of goods or service PRESENT Electronic Less personable, more efficient Search capability makes B2B quicker Easier access

23 23 Mobile Commerce: Abroad vs U. S. Countries abroad, Japan & China, more advanced in technology Mobile commerce has some limitations due to service monopoly in the cell phone service business

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