Presentation on theme: "Mary Giles Winky Wan Bethany Pilon. Print Media has taken a severe downfall in advertising businesses Revenue has declined faster than any other ad-"— Presentation transcript:
Print Media has taken a severe downfall in advertising businesses Revenue has declined faster than any other ad- supported media
Ongoing shift on where marketers are focusing their spending Moving away from paid advertising to: Websites In store Marketing Loyalty Programs Word of Mouth Campaigns ¾ Marketing Budgets
Rise in Digital Media Print has taken a hit Print media costs are a significant premium over other kinds of advertising
Broader and Expanding Rivals: Google Yahoo Facebook Hulu
Charge for content online at the same amount as print Few have been successful Moving entirely online without charging for content
Build Deeper Relationships Tap New Revenue Streams Reinvent the Content Model Innovate with New Products and Pricing
Does anyone pay attention to the advertisements of “social media pages?” Buy Newspaper/ Magazines? Read Articles online?