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Mary Giles Winky Wan Bethany Pilon.  Print Media has taken a severe downfall in advertising businesses  Revenue has declined faster than any other ad-

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Presentation on theme: "Mary Giles Winky Wan Bethany Pilon.  Print Media has taken a severe downfall in advertising businesses  Revenue has declined faster than any other ad-"— Presentation transcript:

1 Mary Giles Winky Wan Bethany Pilon

2  Print Media has taken a severe downfall in advertising businesses  Revenue has declined faster than any other ad- supported media

3  Ongoing shift on where marketers are focusing their spending  Moving away from paid advertising to:  Websites  In store Marketing  Loyalty Programs  Word of Mouth Campaigns  ¾ Marketing Budgets

4  Rise in Digital Media  Print has taken a hit  Print media costs are a significant premium over other kinds of advertising

5  Broader and Expanding Rivals:  Google  Yahoo  Facebook  Hulu

6  Charge for content online at the same amount as print  Few have been successful  Moving entirely online without charging for content

7  Build Deeper Relationships  Tap New Revenue Streams  Reinvent the Content Model  Innovate with New Products and Pricing

8  Does anyone pay attention to the advertisements of “social media pages?”  Buy Newspaper/ Magazines?  Read Articles online?

9  business.com/article/09308?pg=6  stunning-pictures-and-photos/  creative-print-media-advertisements/


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