Presentation on theme: "Mick Say Social Media Coaching Consultant Digital Endorsements: making social media work for road safety."— Presentation transcript:
Mick Say Social Media Coaching Consultant Digital Endorsements: making social media work for road safety
@micksay Digital Endorsements: making social media work for road safety
@micksay Housekeeping Smart Phones Get With the program ! Turn them on and Tweet !”
@micksay Mick Say Born: 1961 Brotton, Cleveland. UK Base: Herne, Kent First Job: Vacuum Cleaner Salesman Career: Field Sales Professional Field Sales Manager Sales Director Sales and Marketing Director Business Development Consultant Business: The Online Marketing Academy Online Business Development Consultant
@micksay Website Development Search Engine Optimisation Social & Digital Media Strategy Inbound Marketing Online Marketing Strategy Make you look good Get you Found Amplify & Project Win & retain more customers Grow the business
@micksay 20 Years learning Mistakes Trial & Error
@micksay Why social media & digital marketing is important for road safety organisations.
@micksay Overwhelm low quality and potentially dangerous web content with accurate, meaningful road safety information.
@micksay Social Media Social Media includes web-based and mobile technologies used to turn communication into interactive dialogue.
@micksay Definition “Social Media” Social Media > is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, that allow the creation and exchange of user-generated content.
@micksay What is Web 2.0 ? Web 1.0 = Static Web 2.0 = Interactive
@micksay Use “Social Media” Social Media is media for social interaction as a super-set beyond social communication. Enabled by freely accessible and scalable communication techniques which have substantially changed the way individuals, communities and organisations communicate.
@micksay Social Media can be used to fuel interest in a product, a cause, a brand or any organisational message… Why is Social Media Important ? It’s the number 1 Activity on the web…
@micksay Double edged sword which must be wielded responsibly [ but usually isn’t! ]
@micksay When Sir Alex told Ronaldo “Give it to Rooney”
@micksay When the America marine was ordered to mount the camel for a positive press opportunity.
@micksay Love it or hate it this is the language of social media Ordinary people at every intellectual level are given the opportunity to take a story and spin it their way.
@micksay Tony Hayward Things could have been different… Example of negative spinning: When Tony Hayward said: “I’d like my life back”
@micksay Example’s of negative spinning: When Safety Cameras Are misrepresented ! People Don’t Understand Social Media Social Media ? It’s a waist of time ! It’s a waist of resources ! It could embarrass us ! We don’t trust our staff to use it wisely ? Our Communication policy forbids it’s use Policy Makers
@micksay Negative media Swamps positive media created by responsible stakeholders and budget is squandered. As a result of Policy Maker misunderstanding
@micksay PROOF POLICY MAKERS DO NOT UNDERSTAND SOCIAL MEDIA Safety Camera
@micksay Traffic Enforcement Camera
@micksay but !
@micksay Speed Camera
@micksay At last a positive Image…… Found on a forum with… Lots of links and adverts for Safety Camera Detection Devices. Negative media and conversation swamp the positive WHY ?
@micksay People Don’t Understand Digital Marketing Policy Makers “ Digital Language ” is a phenomenon of the “ Digital Age ”
@micksay Armed with the knowledge that the majority of people search for “Speed Cameras” Why do we focus copy written for “Safety Cameras” With just a little SEO copy writing and digital strategy training we can utilise both phrases without prejudicing corporate responsibility.
@micksay A brief history of the internet and how it works.. Evolution
@micksay the www TimBL December 1990
@micksay 1993 to 1977
@micksay How do the search engines make sense of it all?
@micksay When youSearch for something on Google ?
@micksay How do they find it so fast ?
@micksay and – how do they find the right stuff ?
@micksay World Wide Web
@micksay Spider Google Bot Algorithm Search Engine Index
@micksay A web of Pages
@micksay Evolution Interactive streams of content
@micksay A Web of Pages A Web of Streams Transition
@micksay Speeds up indexing and gives relevance to social activity.
@micksay Posted Saturday 4PM #1 Google At 8PM
@micksay Discoverability Populate the internet with enough content to ensure that our websites are found when consumers search for road safety related information “are speed cameras a stealth tax?”
@micksay Mick Say
@micksay Mick Say 10/10
@micksay 9/10 8/10
@micksay Internet Marketing Online Marketing Digital Marketing Social Media Marketing Inbound Marketing
@micksay Here’s how Inbound Marketing works: A: Write about what people search for! … then B: Distribute it through a wide and deep network
@micksay Twitter LinkedInEcademy YouTube Video Road Safety Website & blog Twitter Facebook Page LinkedIn Google + Pinterest YouTube Quora Facebook Groups
@micksay Find all the negatives people write about “are speed cameras a stealth tax?” Write positively on the same title and subject matter Feed this into your strategic plan, your content distribution roadmap.
@micksay Website Capture Contacts CRM Link Building Twitter Productivity & Content Syndication Tools FaceBookPinterestLinkedInYouTubeGoogle + Digital Marketing Roadmap SEO Customers 100+ Other Social Networks Article writing on third party websites and blogs Mobile Apps
@micksay Use Google best practice copywriting and SEO techniques to ensure that the SPIDER indexes your web pages meaningfully
@micksay Road Safety Website
@micksay Questions ?
@micksay Get Ready with your handsets! 10 Questions – Answer True or False
@micksay Turn on keypad Press down MENU button for a few seconds and the word Ready will appear.
@micksay Q1. You have a personal Twitter account ?
@micksay Q2. You have a personal Facebook account ?
@micksay Q3. You have a personal LinkedIn account ?
@micksay Q4. Your organisation has a Twitter account ?
@micksay Q5. Your organisation has a Facebook page/group ?
@micksay Q6. Your organisation has a LinkedIn account ?
@micksay Q7. Your organisation has a Website ?
@micksay Q8. Your organisation has an interactive blog ?
@micksay Q9. Your organisation has an Google Plus account ?
@micksay Q10. Your organisation has a dedicated social media manager ?