Words to USE: Service men and women Veterans Heroes* Defenders of freedom Defenders of the American Way of Life Injured heroes* Words to AVOID: Members of the Armed Forces, Military or Soldiers Warriors Defenders of liberty, the free world, or democracy Disabled * Use with general public and prospective supporters, not veterans. FROM THE LANGUAGE GUIDE
Department of Alabama WORK THE PRESS AND PROMOTE THE DAV MISSION It has led us to this…
THINK OF DIFFERENT MEDIA OUTLETS Audience and Effectiveness Newspapers Magazines Radio Internet Social Media
Department of Alabama PREPARATION REDUCES PERSPIRATION Research, research and more research Know the DAV and the Mission Statement Know what the reporter wants to discuss Know how to answer questions Know that the reporter is always a reporter Know you can correct the record at any time Know how to get the DAV message out there
YOU ARE IN CONTROL OF INTERVIEW Listen – Pause – Think – Answer –
Department of Alabama MOVING IT BACK TO THE DAV MESSAGE Remember the media is trying to get the sound bite Live interviews are difficult to do if you are not well versed Have someone who knows how to speak to the media do so Prerecorded interviews are best You can do another take You can use the LPTA technique You can get the DAV message out there by: Answering their question Using a bridge (and, but, however, etc.,…) Promoting our message
Department of Alabama EXAMPLES OF RESPONSE TO MEDIA Yes there have been some issues with claims at the Veterans Administration, but we in the DAV are dedicated to helping all Veterans by providing free services in filing their disability claims. It was great to be invited to participate in today’s homeless stand-down event, and we would like to let the community know how the DAV is committed to providing help and support to homeless Veterans and their families during their time of hardship. We have heard of the hardships faced by the community after the tornado, however we in the DAV are here to support Veterans and their families get back on their feet with free grants.
Department of Alabama EMBRACE THE MEDIA Remember you are getting coverage for free Remember the reporter is not trying to embarrass you Remember to watch a report they have done in the past Don’t worry about using the LPTA technique If you misspeak during an interview, correct the record immediately,