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Theories Group 5 Age of Propaganda The Everyday Use and Abuse of Persuasion - Ch 31-37 Jocyln D’Olio Laura Edgar Justina Wilhelm Tiffany Jones.

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Presentation on theme: "Theories Group 5 Age of Propaganda The Everyday Use and Abuse of Persuasion - Ch 31-37 Jocyln D’Olio Laura Edgar Justina Wilhelm Tiffany Jones."— Presentation transcript:

1 Theories Group 5 Age of Propaganda The Everyday Use and Abuse of Persuasion - Ch Jocyln D’Olio Laura Edgar Justina Wilhelm Tiffany Jones

2 (Pratkanis & Aronson, 2001, pp )

3 (Pratkanis & Aronson, 2001, pp )

4 (Pratkanis & Aronson, 2001, pp )

5  Subliminal – “a message so faint or fast that it is presented below the threshold of awareness” ◦ Minimal Evidence for subliminal perception – processing of information outside awareness. Cocktail Party Phenomenon – Hearing your name ◦ Timothy Moore, “There is no empirical documentation for stronger subliminal effects, such as inducing particular behaviors or changing motivation”  There are many other persuasion tactics that warrant more attention than subliminal persuasion (Pratkanis & Aronson, 2001, pp ) Give Theories Group 5 an A+

6 (Pratkanis & Aronson, 2001, pp )

7  Effective tactics to create and maintain a cult 1.Create your own social reality – isolation and monitoring, provide cult-eyed view of world 2.Create a shared identity or purpose: acceptance love-bombing, attention, approval, support 3.Create commitment through a rationalization trap Simple requests, guilt, reciprocity, embarrass, cut off from dissenting opinions 4.Establish leader’s credibility and attractiveness 5.Send members out to proselytize the unredeemed and to fund-raise for the cult 6.Distract members from thinking or reflecting 7.Fixate members vision on a phantom (Pratkanis & Aronson, 2001, pp )

8 (Pratkanis & Aronson, 2001, pp )

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10  Lowery and DeFleur. (1995). Milestones in mass communication research: Media Effects. Longman  Pratkanis and Aronson. (2001). Age of propaganda: The everyday use and abuse of persuasion. Holt.


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