Subliminal – “a message so faint or fast that it is presented below the threshold of awareness” ◦ Minimal Evidence for subliminal perception – processing of information outside awareness. Cocktail Party Phenomenon – Hearing your name ◦ Timothy Moore, “There is no empirical documentation for stronger subliminal effects, such as inducing particular behaviors or changing motivation” There are many other persuasion tactics that warrant more attention than subliminal persuasion (Pratkanis & Aronson, 2001, pp. 285-294) Give Theories Group 5 an A+
Effective tactics to create and maintain a cult 1.Create your own social reality – isolation and monitoring, provide cult-eyed view of world 2.Create a shared identity or purpose: acceptance love-bombing, attention, approval, support 3.Create commitment through a rationalization trap Simple requests, guilt, reciprocity, embarrass, cut off from dissenting opinions 4.Establish leader’s credibility and attractiveness 5.Send members out to proselytize the unredeemed and to fund-raise for the cult 6.Distract members from thinking or reflecting 7.Fixate members vision on a phantom (Pratkanis & Aronson, 2001, pp. 302-317)
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