Presentation is loading. Please wait.

Presentation is loading. Please wait.

Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially.

Similar presentations


Presentation on theme: "Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially."— Presentation transcript:

1 Privacy 2.3 CptS 401 Adam Carter

2 Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially violate? A.Freedom from intrusion—from being left alone B.Control of information about oneself C.Freedom from surveillance D.More than one of the above E.None of the above 2

3 Discuss with your Group! 3

4 Quiz Question 1 Answer D: More than one of the above (see pp ) What is “targeted marketing?” How might it violate privacy? – Control of one’s own information (marketing data are bought and sold without consumers’ consent) – Freedom from surveillance(e.g., tracking web browsing) – Freedom from intrusion (being left alone) may also be impacted: Consumers may receive ads they don’t want and didn’t ask for 4

5 Quiz Question 2 According to the book, the following question is fundamental to many privacy issues about consumer data: A.How clear and obvious must an information policy be? B.Does a person’s decision to interact with a business or Web site constitute consent to its policy? C.All of the above D.None of the above 5

6 Quiz Question 2 Answer C: All of the Above See second-to-last paragraph on p. 77 Can you think of any other important questions, or any strategies companies could use to ensure consumers understand their policies? 6

7 Quiz Question 3 The Fair Credit Reporting Act A.was the first law in the world to regulate the use of consumer info by private businesses B.requires credit bureaus to furnish each individual with one copy of his/her credit report per year C.All of the above D.None of the above 7

8 Quiz Question 3 Answer C: All of the above See the gray box on p. 81. Why was the FCRA necessary? Credit records a major source of privacy problems Many Credit records were bought and sold Errors can disrupt people’s lives Disclosure of credit records can embarrass people and also increase the risk of fraud 8

9 Quiz Question 4 Location tracking applications A.make it possible to provide a person with services based on the person’s location B.can monitor a person’s location without knowing the identity of the person. C.can be used to assist law enforcement in finding the location of 911 callers D.All of the above E.None of the above 9

10 Quiz Question 4 Answer D: All of the above See pp An example of (B) is provided at the top of p. 84. Can you think of location tracking applications? 10

11 Quiz Question 5 Which of the following is an example of spyware: A.A computer program that allows a person to use a web cam to remotely monitor a loved one in a nursing home. B.A computer program that is installed without a person’s knowledge and secretly collects information about the person’s activities and data. C.A computer program that allows a person to post to the web the person’s whereabouts in real time. D.All of the above E.None of the above 11

12 Quiz Question 5 Answer B. See the top of p. 86 Clicker poll: Have you been a victim of spyware? A.Yes B.No 12

13 Quiz Question 6 The following is an example of pretexting: A.Contacting customer service department of an internet social site and asking for the real name of someone by pretending to be someone with a legitimate claim to the information. B.Sending a text message to preempt a privacy violation C.Contacting the customer service department of a credit bureau and asking for the credit report of a friend (but claiming to be yourself) D.All of the above E.None of the above 13

14 Quiz Question 6 Answer A. (See p. 88) Who can tell us about the famous AOL pretexting case involving a Navy sailor? Is it a federal crime to pretext? Under what circumstances? 14

15 Question 7 The REAL ID Act of 2005 mandated the following: A.A person must provide documentation of address, birth date, SSN, and legal residency in order to obtain a federally approved driver license or ID card. B.Individual states must set requirements for what they will accept as valid documentation for a driver license or ID card C.Federal social security cards must contain special features to resist tampering and conterfeiting D.All of the above E.None of the above 15

16 Quiz Question 7 Answer A. See p. 97 Why can’t we use social security numbers for a national ID system? 16

17 Question 8 In 2000, Congress enacted COPPA, which A.requires people who want access to websites with personal information on children under 13 to disclose their identities B.prohibits websites from collecting personal information from children under 13 without verifiable parental consent C.allows web sites to collect certain non-sensitive personal information on children under 13 D.prohibits sex offenders from accessing websites with sensitive information on children under 13 E.None of the above 17

18 Privacy II Case Study: Google Street View (This story was written by Melissa Eddy of the Associated Press and published on 8/20/10. It appears at BERLIN — Germans have long harbored an obsession about protecting privacy, with memories of Nazi-era denouncements of neighbors and East German secret police snooping still alive. Now they have found a new target for their fears: Google "Street View." Under strong government pressure, the Internet giant made Germany the only country where people can request to have images of their homes deleted from the project before it goes online in November, along with other concessions. It has all stirred debate about how to define and defend privacy in the digital age and revealed a yawning generational divide between those old enough to recall invasive past regimes and those who have grown up with the Internet. "There is a fear of becoming a 'See-through Citizen' in a totalitarian surveillance state," said Jesko Kaltenbaek, a professor of psychology at Berlin's Freie University. "Both under the Nazis and in the former East Germany, the exact knowledge of citizens' lives served as a decisive instrument of power for government leaders." At the heart of the debate That concern lies at the heart of the current debate, where politicians have been criticizing Google for allegedly trampling the rights of citizens who are disturbed by the idea that "Street View" might help strangers locate them in their homes. Germany's Consumer Protection Minister Ilse Aigner has repeatedly called for Google to reveal more about the information that it holds and how it is collected. 18

19 Poll Regarding Privacy II Case Study: Google Street View (Clicker) Should people have the right to request that images of their homes be deleted from Google Street View? A.Yes B.No C.Not sure Discuss pros and cons with group for 5 – 10 min. Apply “free market” and “consumer protection” views of privacy to case. A group spokesperson should be prepared to share results of discussion with class 19


Download ppt "Privacy 2.3 CptS 401 Adam Carter. Quiz Question 1 Which of the three aspects of privacy discussed in the book does so-called targeted marketing potentially."

Similar presentations


Ads by Google