Presentation on theme: "TheThinLineBetween & PROTECTION PROMOTION brand. Some of the world’s most valuable companies (Market Cap.)… 469 409 256 318 Source: PWC global top 100."— Presentation transcript:
Brand Building is an investment not an Expenditure TRUTH 1
Philosophically, brand- building helps in asset creation for the business, hence is a balance-sheet item, not an expense item in your P & L statement!
Brand-building is a strategic process, not a tactical activity. TRUTH 2
Brand Building needs to be continuously worked upon, to help shape the course of your business; it should not be viewed as a series of smart tactics to merely meet sales numbers!
Urge to protect and build brands must be a fundamental mind-set, not an administrative imperative ! TRUTH 3
If brands were truly considered as assets ( like your home, car or valuables), then you would automatically obsess about protecting them, maintaining them and upgrading them ‘holistically’ on a continuous basis, instead of just trade-marking the name/logo etc.
Brand-building is a rigorous science, not just an art. TRUTH 4
If we really want to build brands scientifically, then we need to carefully engineer the process, by design. The process involves significant perspiration, not just moments of creative inspiration!
Branding is not about a unique name or symbol…it is a unique way of connecting to your customer. TRUTH 5
This unique connect can be engineered by following a scientific process that is Logical Measurable Has a 360 o perspective
Brand Protection is not just about the protection of the visible and sensorial elements of your brand TRUTH 6 Name Logo Identity Colours
But about protecting that sacred relationship between your brand and your customers Forever…