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IT’S NOT YOU, IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERY BEHIND BEER FOR DOGS.) Twitter: @SpudHilton
CHRONICLE TRAVEL STAFF 2008
CHRONICLE TRAVEL STAFF 2014 “ # !”
TRAVEL EDITOR 2008 JOHN FLINN
TRAVEL EDITOR 2014 ME
GOOD NEWS: MORE WAYS TO TELL YOUR STORY
GOOD NEWS: MORE WAYS TO TELL YOUR STORY BAD NEWS: IT’S NOT CLEAR WHAT WORKS
10,000 P.R., MARKETING, TOURISM, FREELANCE WRITERS, PACKS OF RAMPAGING CAPYBERAS x Istanbul, Barcelona, New York, Las Vegas, London, Ft. Lauderdale, Philadelphia, Rome, Paris, San Francisco, Marrakech, Siem Reap, Miami, Berlin, Scottsdale, Chicago, Managua, Florence, Buenos Aires, Flagstaff, Sydney, Beijing, Hong Kong, Prague, Baltimore, Antarctica, Bora Bora, Krakow, Hamburg, Santa Rosa, Glasgow, Cardiff, Shanghai, Tangier, Sevilla, Honolulu, Los Angeles, New Orleans, Cape Town, Grand Canyon, Montreal, Chiang Mai, Dublin, Mexico City, Edinburgh, Manchester, St. Augustine, Bakersfield, Denver, Toronto, Malaga, Boston, Lima, Iquitos, Rio, Montevideo, Wellington, Vancouver, Pittsburgh, Manila, Seoul, Yosemite, Monaco, Canary Islands, North Pole, Phoenix … ME
NEW WORLD MEDIA FACTS
SELF PUBLISHING ALSO MEANS THERE’S SELF ADVERTISING
CONTENT FOR PUBLIC CONSUMPTION (NOT JUST FRIENDS & FAMILY) IS PUBLISHING
STORYTELLING HAS CHANGED
EXPERIENCE IS THE NEW LUXURY (EXPERIENCES PLAY BETTER ON NEW MEDIA THAN 800-THREAD-COUNT SHEETS AND 5-STAR CHEFS.)
La Concha Resort, Puerto Rico
“ # !”
YOUTUBE 1. QUICK, EASY (MAYBE TOO EASY) INTEGRATED ALREADY, YOU CAN CREATE A CHANNEL. 2. IF YOU GET POPULAR, THEY PAY YOU. 3. VIDEO STILL THE FASTEST GROWING PLATFORM ON PLANET EARTH.
INSTAGRAM VIDS + VINES 1. ORGANIC, EASY, FREE. 2. IT’S NOT ABOUT SHORT ATTENTION SPAN (6 SECOND VID IS ACTUALLY 12, 18, 24 SECONDS)
TWITTER 1. HELPFUL TRUMPS SELLING (TRUE FOR ALL SOCIAL MEDIA) 2. DON’T OBSESS OVER FOLLOWERS 3. INTERACTIONS, BOTH GOOD AND BAD
FACEBOOK 1. GOOD FOR A STATIC CALLING CARD AND TO GET CUSTOMERS TO JOIN THE CONVERSATION. 2. TREATS USERS AS ADVERTISERS. CUTS OFF FOLLOWERS AND MAKES YOU PAY FOR MORE.
“The Problem with Facebook” by VERITASIUM on YouTube
PINTEREST “Facebook is the past, Twitter is the present and Pinterest is the future.” 1.USED FOR PLANNING 2. PLACE BOARDS: HELPFUL, BIGGER PICTURE
3 QUESTIONS 1.WHY DO YOU WANT TO TELL THE STORY? WHAT’S THE GOAL? 2. WHO’S THE AUDIENCE? 3. WHAT MESSAGE DO YOU WANT THEM TO WALK AWAY WITH?
TIPS FOR BEING RELEVANT WITH MEDIA
MAKE SURE THERE’S A MESSAGE (WOULD YOUR NEIGHBORS CARE IF YOU TOLD THEM ABOUT IT?)
KEEP IT SIMPLE AND BRIEF (THE AGE OF LONG PRESS RELEASES SHOULD HAVE BEEN OVER LONG AGO. WILL THE POINT FIT ON THE BACK OF A MATCHBOOK – OR IN A TWEET?)
BE PART OF THE BIGGER PICTURE
HOW DOES IT AFFECT TRAVELERS?
LOOK AT HOW OTHERS ARE DOING IT
QUIRKY IS CURRENCY (BUT BRANDS AND DESTINATIONS ARE RELUCTANT TO EMPHASIZE THE ODD.)
The Vancouver Sun
TWITTER: @SPUDHILTON YOUTUBE.COM/BADLATITUDETV FACEBOOK.COM/BADLATITUDETV SFGATE.COM/BADLATITUDE
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Make The Easy Drive To MKE Milwaukee’s Mitchell International Airport (MKE) Non-stop flights to 35 cities, serving Wisconsin, northern Illinois & Chicago.
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Best Place in the World for Social Entrepreneurs Singapore as a Social Silicon Valley? Cross-Border Innovation & Entrepreneurship Global Symposium 4 December.
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DESTINATION MARKETING SESSION 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 DESTINATION MARCOM 1: SOCIAL MEDIA (SOME)
A networking group dedicated to improving infrastructure, workflows, and support across the Entertainment Industry.
Singapore lah? James Norris
STANDARD: ELACC3W8 Research to Build and Present Knowledge: Recall information from experiences or gather information from print and digital sources; take.
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Social media content: Listening to and engaging with your audience Dom Burch, Senior Director Marketing Innovation and Revenue, Asda 30 th April 2015.
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VCAM TORONTO VCAM MEMBERSHIP 100 Museums: –High Museum of Art, Atlanta –Museum of Fine Arts, Boston –Vancouver Museum of Art –Royal Ontario Museum.
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