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10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani #digileaders.

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Presentation on theme: "10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani #digileaders."— Presentation transcript:

1 10 tips for creating digital strategy …that won’t collect dust in a folder on Shared files Brani #digileaders

2 1. Don’t call it a strategy, call it a framework

3 2. Every strategy needs basic building blocks

4 3. Digital strategy ≠ website development

5 5 4. Develop strategy with the organisation not to the organisation…

6 … and don’t be an innocent lamb

7 5. If you can, de-centralise Digital

8 From the presentation by Matt Wright of Shelter at ECF Planning is the only way to deal with chaos

9

10 7. Be consistent in your communications vs. time brand visibility/profile

11 8. Learn from your Fundraising and Brand colleagues Customer Obsession Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

12 9. Focus on journey design & evaluation

13 10. Identify and implement quick wins Systems Staffing Processes Planing Evaluation Website CRM

14 digitalleadership.org.uk Join the Digital Leadership Forum, 8 April 2015 part of ECF


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