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Ku-Yaw Chang Assistant Professor, Department of Computer Science and Information Engineering Da-Yeh University.

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Presentation on theme: "Ku-Yaw Chang Assistant Professor, Department of Computer Science and Information Engineering Da-Yeh University."— Presentation transcript:

1 Ku-Yaw Chang Assistant Professor, Department of Computer Science and Information Engineering Da-Yeh University

2  Without one, you’ll miss opportunities and lose business.  Digital marketing – yes or no?  Is my audience online?  Products or services that you provide  In-class exercise  Find out facts about us(Taiwan)?  Are my products/services/brands suited to digital marketing?  The answer is usually yes. 2015/3/10Digital Marketing 2

3  4 Ps in traditional marketing  Place  Price  Product  Promotion 2015/3/10Digital Marketing 3

4  4 Ps in digital marketing  Place  internet  Price  Transparent  Price-comparison sites  線上支付、第三方支付 2015/3/10Digital Marketing 4

5  https://www.businesstoday.com.tw/article-content https://www.businesstoday.com.tw/article-content /3/10Digital Marketing 5

6  4 Ps in digital marketing  Product  A good product is particularly crucial in the digital arena  Digital consumers are no wallflowers  They won’t keep the shortcomings of your product or business to themselves.  WOM marketing  Word of mouth marketing 2015/3/10Digital Marketing 6

7  4 Ps in digital marketing  Promotion  Everything you do online / offline  Your website  Search engine optimization (SEO)  Pay-per-click search advertising (PPC)  Affiliate marketing and strategic partnerships  Online public relations  Social networking  marketing  Mobile marketing  Customer relationship management 2015/3/10Digital Marketing 7

8  The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. 2015/3/10Digital Marketing 8

9  https://www.facebook.com/jal.japan?fref=ts https://www.facebook.com/jal.japan?fref=ts 2015/3/10Digital Marketing 9

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