2 DEFINITION OF GOODWILL LETTER MAIN POINT OF GOODWILL LETTERGOODWILL LETTERPART OF GOODWILL LETTEREXAMPLE OF GOODWILL LETTER
3 DEFINITIONA goodwill letter is Is a letter written by a company to show the kindness and to build the good relationship with other company in business.PurposesBuild good relationshipCreate good reputationShow friendliness
4 PRINSIP HOW TO WRITE KIND MAIN POINTPRINSIPHOW TO WRITEKIND
5 MAIN POINT PRINCIPLES OF GOODWILL LETTER The letter should be timed properly.A short letter.The words must be carefully chosen.The tone of letter should be personal.Phrases are worse in such letters & must be strictly avoided.
6 MAIN POINT HOW TO WRITE OF GOODWILL LETTER : goal is to show genuine kindness.expressing approval, concern, support, be sincere in your remarks.focused on the recipient.The purpose of this letter is to spread goodwill.Keep your letter brief.
7 MAIN POINT Kind of Goodwill Letters Congratulatory letters the achievement of employees, business associates provides many occasions for writing such letters.2. Letters of sympathyWhen an associate, whether customer, colleague, employee or business acquaintance meets misfortune of any kind, a message of sympathy should be sent.
8 MAIN POINTNext….. 3. Invitations Invitations letters to functions, dinner, lunch may also be made by letter. 4. Thank you letters When someone given help, courtesy requires that a “thank you” letter should be sent. 5. Letters of appreciation Such letters do a great deal for the spirit of understanding, friendliness and goodwill.
9 MAIN POINTNext……. 6. Credit letters Credit letters is a letter assking a creditor to remove any harmful information off your credit report. 7. Charity letter Charity letter is a letter asking someone or a company to support a specific cause. 8. Adjustment letters Adjustment letter is a letter asking a lender or creditor to make adjustment to the terms of a mortgage.