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E-Commerce Global Information Systems. Michael Porter’s Value Chain.

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Presentation on theme: "E-Commerce Global Information Systems. Michael Porter’s Value Chain."— Presentation transcript:

1 E-Commerce Global Information Systems

2 Michael Porter’s Value Chain

3 E-Commerce Value added Disintermediation Shifting value adding activities Push vs. Pull

4 Global

5 Highly centralized information system Subsidiaries have little autonomy Sometimes called a “franchiser” Extensive communication network necessary Difficult and impractical – Heavy reliance on headquarters for new products and ideas Examples: – McDonald’s, Mrs. Fields’ Cookies, General Motors

6 Multinational

7 Production, sales, and marketing are decentralized Financial management remains the parent’s responsibility Example: Tyco Corporation Focus on local responsiveness – Reduces the need for communication between subsidiaries and headquarters Each subsidiary operates on a different platform

8 International

9 Operates much like a multinational corporation – But subsidiaries depend on headquarters more for process and production decisions Information systems personnel are regularly exchanged among locations – Encourages a cooperative culture in geographically dispersed personnel Example: Caterpillar Corporation

10 Exhibit 9.4 A Transnational Structure

11 Transnational Parent and all subsidiaries work together in designing policies, procedures, and logistics Usually focuses on optimizing supply sources and using advantages available in subsidiary locations Architecture requires a higher level of standardization and uniformity for global efficiency – But must maintain local responsiveness Examples: Citigroup, Sony, Ford

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