Discussion 1. Some marketers feel that the cereal companies have focused too much on sales objectives, creating a situation in which price cutting and couponing have become essential to selling the product. Do you think that these companies may be able to reverse this situation? Describe some of the options available to the cereal manufacturers.
Assignment 1.What is DAGMAR? Explain how marketers might use DAGMAR in establishing objectives.What are some of the problems associated with the use of DAGMAR? 2. Figure 7-1 notes the numerous factors that influence sales. Provide examples of products and/or services that have been directly influenced by each of these factors. 3. In meeting with your new boss, he informs you that the only goal of advertising and promotion is to generate sales.Present your argument as to why communications objectives must also be considered.