Presentation on theme: "Anumeha Singh. Measurement of failure/ success 4 main factor domains Hyped up innovations Innovations which failed earlier but were accepted later."— Presentation transcript:
Measurement of failure/ success 4 main factor domains Hyped up innovations Innovations which failed earlier but were accepted later
Qualitative emotional, psychologicalQuantitative total population of end usersFinancial revenue generated
(nature of failure under each of the domain is different for different cases) Technical failure Social reasons Marketing failure Institutional Failure
Presence of Technical Glitch Technological limitation or support system default : Electric vehicle, Iridium phone Not well tested before moving into market Too advance technology to be accepted Design Defect - innovation by APPLE(Newton) - Electronic Pricing machine
Inadequate market analysis Poor understanding of competitors strength Inadequate assessment of market potential Failure to perform adequate market research Bad timing of introduction(Launch) Higher cost than estimated Inadequate marketing effort and efficiency Inadequate sales resource Inaccurate product pricing
Lack of infrastructure Inadequate capacity in firms for transition Lock-in into existing trajectory or regime Inadequate institutional framework: Weak networks and flow of knowledge
Segway New coke Iridium Satellite Phone Amphibious Car Color Photo Copy Machine Electronic Pricing machine Water fuelled cars
A brilliant and novel technological device (rated as breakthrough on the novelty scale). Its failing was the closed nature of its development. No prototypes were tested in the marketplace. Very little market research was done. Segway was launched into a marketplace that simply didn't need it, or didn't need it at that price.
Innovated by a Japanese company Genepax. First concept released in Philippines 30 years ago, not much of its design is so far made public. Unrealistic claims by the manufacturer. The conversion to hydrogen from water is very inefficient and impractical. Safety issues.
First of its kind implemented in Singapore for congestion management. Technology loopholes were present. Causes traffic bottlenecks along smaller roads. Payment uneasy.
Invented by 3M in Taken over by Xerox. Very high expectations. Inadequate market research Too advanced for its time. Expensive as well as impractical.
Major marketing failure. Step taken to outsell Pepsi sales. Completely replaced the flagship brand ‘Coke Classic’. Well researched for customer feedback, still failed. ‘Coke Classic’ relaunched within 3 months of the introduction of ‘New Coke’ due to complete failure.
Unrealistic planning, insufficient management control, bungled marketing and a technological disaster. Stiff price. Iridium handsets were priced as pounds 1,900 and calls were as much as pounds 5 per minute. Mounting technical problems and an unrealistic launch timetable led inevitably to poor execution when it came to marketing.
Internal Refueling of Aircraft Napster (business model)
THE Million dollar Homepage rmalink/buy_land_on_the_moon/
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” —Charles Darwin