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Anumeha Singh.  Measurement of failure/ success  4 main factor domains  Hyped up innovations  Innovations which failed earlier but were accepted later.

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Presentation on theme: "Anumeha Singh.  Measurement of failure/ success  4 main factor domains  Hyped up innovations  Innovations which failed earlier but were accepted later."— Presentation transcript:

1 Anumeha Singh

2  Measurement of failure/ success  4 main factor domains  Hyped up innovations  Innovations which failed earlier but were accepted later

3 Qualitative  emotional, psychologicalQuantitative  total population of end usersFinancial  revenue generated

4 (nature of failure under each of the domain is different for different cases) Technical failure Social reasons Marketing failure Institutional Failure

5  Presence of Technical Glitch  Technological limitation or support system default : Electric vehicle, Iridium phone  Not well tested before moving into market  Too advance technology to be accepted  Design Defect - innovation by APPLE(Newton) - Electronic Pricing machine

6  Inadequate market analysis  Poor understanding of competitors strength  Inadequate assessment of market potential  Failure to perform adequate market research  Bad timing of introduction(Launch)  Higher cost than estimated  Inadequate marketing effort and efficiency  Inadequate sales resource  Inaccurate product pricing

7  Lack of infrastructure  Inadequate capacity in firms for transition  Lock-in into existing trajectory or regime  Inadequate institutional framework:  Weak networks and flow of knowledge

8  Segway  New coke  Iridium Satellite Phone  Amphibious Car  Color Photo Copy Machine  Electronic Pricing machine  Water fuelled cars

9  A brilliant and novel technological device (rated as breakthrough on the novelty scale).  Its failing was the closed nature of its development.  No prototypes were tested in the marketplace.  Very little market research was done.  Segway was launched into a marketplace that simply didn't need it, or didn't need it at that price.

10  Innovated by a Japanese company Genepax.  First concept released in Philippines 30 years ago, not much of its design is so far made public.  Unrealistic claims by the manufacturer.  The conversion to hydrogen from water is very inefficient and impractical.  Safety issues.

11  First of its kind implemented in Singapore for congestion management.  Technology loopholes were present.  Causes traffic bottlenecks along smaller roads.  Payment uneasy.

12  Invented by 3M in Taken over by Xerox.  Very high expectations.  Inadequate market research  Too advanced for its time.  Expensive as well as impractical.

13  Major marketing failure.  Step taken to outsell Pepsi sales.  Completely replaced the flagship brand ‘Coke Classic’.  Well researched for customer feedback, still failed.  ‘Coke Classic’ relaunched within 3 months of the introduction of ‘New Coke’ due to complete failure.

14  Unrealistic planning, insufficient management control, bungled marketing and a technological disaster.  Stiff price. Iridium handsets were priced as pounds 1,900 and calls were as much as pounds 5 per minute.  Mounting technical problems and an unrealistic launch timetable led inevitably to poor execution when it came to marketing.

15  Internal Refueling of Aircraft  Napster (business model)

16  THE Million dollar Homepage rmalink/buy_land_on_the_moon/

17 “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” —Charles Darwin


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