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BUILDING ON INTELLECTUAL ASSETS 28/11/2011, İstanbul Cevdet ALEMDAR, VP-Technology & Market Development.

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Presentation on theme: "BUILDING ON INTELLECTUAL ASSETS 28/11/2011, İstanbul Cevdet ALEMDAR, VP-Technology & Market Development."— Presentation transcript:

1 BUILDING ON INTELLECTUAL ASSETS 28/11/2011, İstanbul Cevdet ALEMDAR, VP-Technology & Market Development

2  Leading supplier of textile reinforcement materials for the tire industry  37 years of expertise in reinforcement technologies  The most extensive globally approved product portfolio in the industry Kordsa Global In Brief KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER

3 Kordsa Global Turkey Istanbul, Headquarters, İzmit, Global R&D Center NY6.6, PET, SEC, TCF Worldwide Operations Kordsa Inc. Laurel Hill, N.C. Chattanooga, TN. USA NY6.6, TCF Kordsa Brazil Salvador de Bahia PET, SEC, TCF Kordsa Argentina Buenos Aires, NY6.6 Nile-Kordsa Cairo, Egypt TCF Interkordsa GmbH Mühlhausen, Germany SEC PT Indo-Kordsa Tbk. Jakarta Indonesia NY6.6, PET, TCF Thai Indo Kordsa Co. Ltd. Ayutthaya, Thailand TCF KQNE Shanghai, China Sales Office 5 continents, 9 countries, 10 facilities, 4500 employees KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER

4 Technology & Market Development @ KORDSA GLOBAL Value UpSustain Cost Down Add Value to Existing Products Cost Reduction Projects New Products Industrialize ENGINEERING & EQUIPMENT DEVELOPMENT Nurture RESEARCH & LABS Inorganic Moves (M&A) Protect INTELLECTUAL PROPERTY KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER

5 Importance of IP @ Kordsa Global  IP Policy of Kordsa Global... «IP is an important asset to Kordsa Global in that it is the company’s competitive edge and accordingly large sums are invested in researching, prosecuting and protecting IP at Kordsa Global.»  An integrative IP Committee, responsible for administering the implementation of this policy, is established within the company. It consists of VP- Technology & Market Development, VP-Operations, VP-Sales, VP- Human Resources and IT, Legal Affairs Director and IP Platform Leader.  Global IP network in sites maintained by appointing Ethics Code leaders in all sites as IP correspondents, to be contact point for all IP related matters in their region.  «It is a longstanding policy of Kordsa Global to respect the IP rights of others as well.»... IP Policy of Kordsa Global We believe its IP assets constitute the «brain» of Kordsa Global KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER

6 IP Management @ Kordsa Global INVENTIONS & KNOW-HOW Patent searches Handling inventions Know-how protection TRADEMARKS Company name Product brands Domain names SYSTEMS Recognition Clearance Legal review Awareness INTEGRATIVE MANAGEMENT KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER

7 Building on... State-of-the-Art In-House Focus;  on critical projects  for freedom-to-operate analysis  on various other subjects  to update previous searches (top-up search)  for patentability of invention potentials Competitor Watch;  Patent applications searched every year  Application strategy analysed (venues/subjects/numbers of patents)  List of patent applications reported Technology Watch;  New technologies presented in patent searches  In-house innovative studies (BOS studies)  Critical technologies pre-defined in-house  Customer-defined critical technologies (ideation challenges by certain customers)  Patent Newsletter published periodically VALUE  State-of-the-art knowledge  Better identification of entry barriers  Intelligence on competitor innovative activities  Intelligence on competitor patenting strategies  Information on innovative capacities of competitors  Intelligence on competitor collaborations  Future trends in critical technologies KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER INVENTIONS

8 Building on... Its Options for Handling Inventions Ideas > Intellectual Property KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER INVENTIONS

9 Building on... Its Inventions INVENTION 1 month Discovery of invention (initial disclosure) Preliminary discussions Service / Free invention letter ASSESSMENT 1 month Preliminary patent search Decision to open case DISCLOSURE 1 week Submittance of invention disclosure form to IPP Final review in-house Sending the disclosure to the attorney APPLICATION 1 month Drafting of description Application of the patent GRANT 2-6 years Patent search Publication of the application / Observation by 3rd Parties Examination as to patentability Decision to grant/refuse KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER INVENTIONS

10 Building on... Its Portfolio INTERNATIONAL ACTIVITY  2 patents granted in 25 states, procedure pending in 5 states  3 PCT applications (originating from applications in US)  2 PCT applications (originating from applications in TR)  4 PCT applications (later withdrawn)  1 EP application DOMESTIC ACTIVITY  3 patent applications (later withdrawn)  10 patent applications (pending)  5 inventions to be filed soon TRADESECRETS > 50 documented KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER YEARKG 20071 20082 20094 20103 201113 INVENTIONS

11 Building on... Its Cost & Funding Management  Most patent applications are first filed in Turkey, then internationally (cost effectiveness)  Critical point for in-house assessment of patentability: the official search report  Relevant costs are incurred up to receipt of search report  Incentives provided by TÜBİTAK applied for every new patent application (max 20/year allowed)  Turquality ® Program also used for foreign expenses KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER INVENTIONS

12 Building on... Its Protection Measures Legal Measures use of NDAs limited employee access to certain know-how use of NCAs with consultants screening employee publications Physical Measures clean desk safe disposal of documents physical access control locked cabinets labelling controlled visitors IT related Measures use of screen saver electronic access control encyrption of e- mails use of RMS in e- mails use of secret passwords HR related Measures exit interviews recorded acknowledgement of obligations by exiting employees compliance with the Ethics Code of KG ISO 27001 Certifying that Management system of Kordsa Global relating to Information Security in the processes of..... Intellectual Property Platform... is in line with ISO 27001 standards (since 2009) KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER INVENTIONS

13 Building on... Its Trademarks & Domain Names PRODUCT BRANDS REGISTERED  InterTens® : highly modular single-end-cords  InterVision® : fiber optic related  InterPlast® : tyre weft cord  InterRex® : inspection test related products  InterCord® : standard single-end-cords  InterFlex® : low dtex single-end-cords  InterBond® : adhesive agents  twisted monofilaments  Hybrids PENDING TRADEMARK APPLICATION  Cap strip @ COMPANY NAME BRANDS KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER TRADEMARKS

14 Building on... Its Recognition System PRINCIPLES  Applies to all KG employees  IP Committee is the decisive body  financial award is granted  award presented by managers VALUE  Protection of in-house innovation  Expansion of patent portfolio  Identification of trade secrets  Recognition of inventors  Employee loyalty WE REWARD FAIRLY !!! KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER SYSTEMS

15 Building on... Its Clearance System VALUE  Increased awareness of confidentiality  Better protection of company IP assets  Leakage of trade secrets prevented  Preventing a potential barrier to patentabilitity KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER SYSTEMS

16 Building on... Its «Cleared» Publications TITLE OF ARTICLE TITLE OF ARTICLE PUBLISHED IN PUBLISHED IN YEAR YEAR Ultrasonic Aided Extrusion of Blends of two Thermotropic LCPs Polymer Science 2010, Vol. 52, No.11 2010 Finite Element Analysis of Nylon-Polyester Hybrid Cords Tire Technology International 2010 2010 Investigation into the Effects of Process Parameters on Tire KGK Kautschuk Gummi Kunststoffe June 2010 2010 Engineered Solutions for Niche Applications Tire Technology International 2009 2009 Hybrids Find Favor in Tyre Cords Future Materials June 2009 2009 Advantages of Kordsa Nylon 6.6 Reinforcements for Cap Ply Applications Indian International Rubber Journal 2004 Ageing of RFL Dipped Cord Fabrics Tire Technology International 1998 1998 Effect of Moisture on Adhesion of RFL Dipped Fabrics Tire Technology International 1997 1997 KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER SYSTEMS

17 Building on... Legal Considerations Tracking R&D related contracts Drafting support in NDAs and other agreements Awareness of contractual deadlines & IP responsibilities KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER SYSTEMS Freedom-to-Operate analysis and strategies

18 Building on... Its Awareness VALUE  Increased awareness of IP concept  Better protection of company IP assets  Respect for 3rd party IP assetsITEMS  Fundamentals of IP  Patent/Trade Secret Clearance  Invention Award and Recogition  Inventorship Guidelines  Trade Secret Protection Measures  IP Portfolio of KGMEANS  Internal tools KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER SYSTEMS

19 Building on... Its Know-How Collection & Storage of documents relating to;  PROJECTS periodic & closure reports...  TECHNOLOGY process and products specifications...  RESEARCH literature and patent surveys...  CRITICAL MEETINGS minutes of ideation/brainstorming meetings...  TECHNOLOGY TRANSFER know-how obtained from affiliates...  INVENTIONS invention disclosures... KG / IP / PATENTS / KNOW-HOW / COPYRIGHT / TRADEMARKS / OTHER INTEGRATION

20 IP Management @ Kordsa Global IP Management in Kordsa Global, is an «integrator» of how we innovate and core «protector» of what we innovate

21 Thank You


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