2. Agenda Customer pain points and how data classification can help Ecosystem Windows Server 2008 R2 for file Classification Infrastructure Demos Customer benefits

3. Customer Challenges - Cost and Risk Storage growth Storage cost ComplianceSecurity and Information leakage Increasing data management needs / many data management products

4. File server storage growth ~50% CAGR Storage cost decreasing in only 30% IT storage budgets are flat or declining Stale data compromises about ~60% of the data stored by corporations Cost New and changing regulations (SOX, HIPPA, GLBA …) eDiscovery fines: US companies >$1B yearly >200M - Total number of records containing sensitive personal information involved in security breaches in the U.S. since January 2005 Cost of leaks ~$100 per record Risk

5. Need per project share Make sure business secret files do not leak out Backup files with personal information to encrypted store Expire low business impact files created three years ago and not touched for a year ITBusiness

6. Some time later …

7. Manage Data Based on Business Value Step 1: Classify data Step 1: Classify data Step 2: Apply policy according to classification Step 2: Apply policy according to classification

8. Need per project share Make sure business secret files do not leak out Backup files with personal information to encrypted store Expire low business impact files created three years ago and not touched for a year ITBusiness PersonalInformation Secrecy

9. Ecosystem Step 1: Classify data Step 1: Classify data Step 2: Apply policy based on classification Step 2: Apply policy based on classification Manual Line Of Business application Automatic classification Location Content Owner Other IT Scripts Backup Archive Reports Expiration Security Leakage prevention Search Custom commands

10. Discover Data Extract classification properties Classify data Store classification properties Apply Policy based on classification File Classification Infrastructure Extensible infrastructure-Partner ecosystem Inbox end to end scenarios Integration with SharePoint Set classification properties API for external applications Windows Server 2008 R2 File Classification Extensibility points Windows Server 2008 R2 File Classification Extensibility points Get classification properties API for external applications

11. Automatically Classifying Files and Applying File Management Tasks Based on Classification Matthias Wollnik Program Manager Microsoft Corporation

12. Classification Pipeline Set classification properties API for external applications Classify Data -Location based -Content based -Owner based -… Classify Data -Location based -Content based -Owner based -… Store classification properties - Cache - Embedded - External DB Store classification properties - Cache - Embedded - External DB Windows Server 2008 R2 File Classification Extensibility points Windows Server 2008 R2 File Classification Extensibility points Apply Policy based on classification -Expiration -Reports -Custom commands Apply Policy based on classification -Expiration -Reports -Custom commands Discover Data -File system scanner Discover Data -File system scanner Extract classification properties - Cache - Embedded - External DB Extract classification properties - Cache - Embedded - External DB Get classification properties API for external applications

13. IT and Partner Integration Demos Matthias Wollnik Program Manager Microsoft Corporation

14. Customer Benefits Reduce Cost Expire files to reduce storage purchasing needs Move files to less expensive storage Optimize backup SLAs Replicate only business related files Manage risk Find sensitive files on public servers Watermark documents Keep files containing personal information encrypted in backup Apply rights management to high secrecy files Comply with retention policies Based on business value … Inbox functionality Partner/IT

15. Manage data based on business value Cost and Risk ClassifyClassify Apply policy Classify Manage Report Extend (partners)

17. www.microsoft.com/teched Sessions On-Demand & Community http://microsoft.com/technet Resources for IT Professionals http://microsoft.com/msdn Resources for Developers www.microsoft.com/learning Microsoft Certification and Training Resources www.microsoft.com/learning Microsoft Certification & Training Resources Resources Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online. Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online.

18. Related Content Hands-on Lab: WSV13-HOL How to Reduce Cost and Risk on File Servers Using the New File Classification Infrastructure Required Slide Speakers, please list the Breakout Sessions, TLC Interactive Theaters and Labs that are related to your session. Required Slide Speakers, please list the Breakout Sessions, TLC Interactive Theaters and Labs that are related to your session. SIA311 Protect against Information Leaks with Microsoft Active Directory Rights Management Services and RSA Data Loss Prevention Solutions

19. Windows Server Resources Make sure you pick up your copy of Windows Server 2008 R2 RC from the Materials Distribution Counter Learn More about Windows Server 2008 R2: www.microsoft.com/WindowsServer2008R2 Technical Learning Center (Orange Section): Highlighting Windows Server 2008 and R2 technologies Over 15 booths and experts from Microsoft and our partners Over 15 booths and experts from Microsoft and our partners Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub.

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