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GSU Admissions: Social Media Strategy By: Hannah Fowler, Megan Hord, Jessica Woodside, Alphonso Crawford, Oswaldo Jahn, & Sue Ella Ramey.

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Presentation on theme: "GSU Admissions: Social Media Strategy By: Hannah Fowler, Megan Hord, Jessica Woodside, Alphonso Crawford, Oswaldo Jahn, & Sue Ella Ramey."— Presentation transcript:

1 GSU Admissions: Social Media Strategy By: Hannah Fowler, Megan Hord, Jessica Woodside, Alphonso Crawford, Oswaldo Jahn, & Sue Ella Ramey

2 Geographically diverse applicant pool using social media and SEO Pounce the Panther on social media platforms o Facebook, Twitter, Instagram, LinkedIn, and Youtube Partnerships with area businesses Introduction

3 Expand Georgia State’s identity o Making Pounce the mascot synonymous with Georgia State Non-intrusive, relatable method of connecting with students Targeted to daily student lifestyle Atlanta activities near Georgia State Pounce the Panther

4 Social Network Statistics Source: Pew Research Study for Internet and American Life

5 Sentiment Analysis

6 Source: US News, Ryan Lytle.

7 Multiple GSU-affiliated pages, overload of information Very few specifically tailored for upcoming freshman. #GSU17 one of two freshman- oriented pages: o unreliable o limited relevance o irrelevant contests Twitter

8 GSU_Incept only other freshman page: o Student orientation page has potential to attract upcoming freshman o vague & awkward description o “incept” uncommon term, not relatable to high school students o not often linked to other GSU pages Twitter

9 Hashtag war between Georgia Southern & Georgia State: Clarifications: o #GAstate o #georgiastate o #PantherPride o #gsupanthers #GSU

10 Instagram Popular for athletic & school spirit: #GSU #AllBlueAllin #PantherPride

11 #ATL #Atlanta #citylife Instagram

12 #georgiastate#PantherPride #gsuaccepted

13 Instagram & Twitter reveal students’ desire to share acceptance letters, but are unsure of what to post Awkward angles & cropped screenshots in order to show both GSU logo and name of accepted student Solution: o Pounce featured on acceptance letters AND emails holding sign saying, “Congratulations, (student name)!”  easily shareable, adds personalization, enforces Panther identity  Include prompt to download Georgia State app and information/links to social media outlets Admissions

14 Social Media levels the playing field Youth Live Online, A Lot: o Time Spent: 59% smartphones, 70% laptops 53% of youth explore brands with Social Media Over 900MM YouTube visits last week Sources: Hitwise, Ad Age, Mashable YouTube

15 YouTube - The Organic Search

16 YouTube - Current Admissions Channel

17 YouTube - Channel Inspiration Guide

18 University of Chicago – Admissions channel Content: Current, Cool, Edgy, Young Student-Driven Short, Defining Videos YouTube - Channel Blueprint

19 One channel, interchangeable content o Admissions channel, ‘Pounce’ content Pounce drives traffic Videos easily cross other platforms Video Content: o Twitter: Current Events, Admissions Advice o Facebook: Vlogs, Admissions advice o LinkedIn: Alumni, Faculty, Guest Speakers YouTube - Pounce

20 Facebook

21 Create Pounce character page to facilitate communications with prospective students and their parents 50/50 content Hootsuite used to facilitate sharing of content across social media platforms **Sources, Pew Research center, www.mashable.com Facebook

22 ●Audience focused strategy ○ Parents & career-driven students ●Showcases future career possibilities and employers LinkedIn

23 “Professional Pounce” o interview and resume tips, etc. Videos posted to LinkedIn page o “Undecided” video series  Prominent alumni and recent graduates  Variety of majors featured LinkedIn

24 SEO

25 Strategy to recruit more out-of-state and international students o Improve results containing keyword “Atlanta” Interesting facts about Atlanta to attract international students: o Metro Atlanta offers an exceptionally high quality of life at a comparatively low cost o Atlanta is The Best City For New College Grads In 2013 o Atlanta ranks among the 10 Best Cities For Young Entrepreneurs Source: http://www.metroatlantachamber.com http://www.metroatlantachamber.com SEO & International

26 Increase promotion of the app Push notifications to re-engage users A/B testing to evaluate effectiveness Create Social Media Hub, that includes all social media links in a single menu Mobile App

27 Pounce-focused business partnerships o lifestyle, potential career/internship, and tourism Lifestyle: o Photos of Pounce at establishments and tagging location Career: o Students remaining in Atlanta post-graduation o Alumni videos, business highlights Tourism: o Photos, links, and factoids about local attractions Business Partnerships

28 Q&A


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