Presentation on theme: " Researched and Present by: Net Khosok Majority: Business & Enterprise Management Academic year: 2010 - 2011."— Presentation transcript:
Researched and Present by: Net Khosok Majority: Business & Enterprise Management Academic year: SUCCESS STRORY OF YOUNG ENTREPRENEUR IN ASIA
One who creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying opportunities and assembling the necessary resources to capitalize on them. What Is an Entrepreneur?
Entrepreneur's Background Company Profile Successful Story Achievements Idea and concept References Q & A stage Content
Name Motherhouse company and limited Address Mitobe Building 1F,2F, 2-9-1, Taito, Taito- ku, Tokyo , Japan Establishment 9th of March, 2006 Capital 27,950,000 yen Business : Develop apparel products in developing countries and market them to developed countries. As of January 2008, manufacture jute and leather goods in Bangladesh and sell them in Japan. CEO Eriko Yamaguchi Company Profile
She named the company Motherhouse after Mother Theresa, whose books she had read since her junior high school days and whom she deeply respected. “I respect Mother Theresa not only for her kindness, but for her strength of conviction. In the same respect, Motherhouse is being run as a business, and I hope that our business activities will benefit the local people in the long term. Mission: "We want to show to people that there are wonderful resources and possibilities in the places lumped together as the developing countries. Company Profile(con’t)
Two factors cause Yamaguchi decided to launch Motherhouse: In Bangladesh, Yamaguchi realized that even small children were forced to work for a pittance. She returned home with 160 jute bags made by local people from her own design. These bags, around $80 each, quickly sold out. On March 9th 2006, Yamaguchi registered Motherhouse co. ltd. in Japan. Successful Story Primarily
Successful Story(con’t) She back to Tokyo to study both skill and knowledge about bag making. In November 2006, Yamaguchi flew in to Bangladesh again to produce the 2007 spring collection. Many problems and accidents occurred.
One day, her passport was stolen at a factory which made her bags. She trusted everyone so she really got shocked by that and suspected someone was involved in that case. She split with that factory and found another one. Then one day later on, that factory was gone. Successful Story(con’t)
On January 21st 2007, there was a national election scheduled in Bangladesh. She was betrayed again. In the depth of despair, she, suddenly, recalled her dream. Her dream was to bring hope to the people. “I shouldn’t give up” Successful Story(con’t)
She never wanted to be betrayed by anyone. So she decided to hire a local staff member of Motherhouse. Her ideal person was someone who understood the Japanese sense of beauty and value, could have a good relationship with a local factory and knew a lot about making bags. She knew only one person who met those conditions. Atif Dewan Rashid, a director of a Bangladesh design school. He used to be a manager of a top-class leather factory in Bangladesh. Successful Story(con’t)
Atif Dewan Rashid To the new stage Finally she found a reliable partner, Atif Dewan Rashid, the director at a design center in Bangladesh
Atif introduced a factory to her and she re-started bag making there with a national top-class pattern maker. They formed a team. At this time, the production was much faster than before. In February 2007, Motherhouse began production of 14 types of bag in five colors. Successful Story(con’t)
Motherhouse's range of merchandise expanded a lot. Yamaguchi held a new-product-release exhibition in March 2007, which marked the restart of Motherhouse and achieved a high measure of success. Then she opened her first shop in August Successful Story(con’t)
Achievements 1 st Outlet and products Nowadays she has six directly managed stores in Tokyo, Osaka and Fukuoka and also sells at some major department stores. Sales have gone up to more than $1.5 million from $30,000 a year ago.
She won Business Planning Contest for Women Entrepreneurs. She has also written a book, “The Naked Life”, in which she explains her views of this unique form of capitalism with human face. Achievements (con’t)
Eriko has received increasing media exposure as a leading young entrepreneur and a "social entrepreneur" in Japan, once featured as one of two dozen emerging entrepreneurs in Asia-Pacific region by Business Week magazine (2007).Business Week magazine She was awarded as Social Entrepreneur of the Year in Japan by Schwab Foundation in She is also Mentor for MIT Legatum Center* for Development & Entrepreneurship.MIT Legatum Center Achievements (con’t)
* The Legatum Center for Development and Entrepreneurship was founded on the belief that economic progress and good governance in low-income countries emerge from entrepreneurship and innovations that empower ordinary citizens Achievements (con’t)
References Motherhouse (English): Her article on Business Week: ng_entrepreneurs/14.htm ng_entrepreneurs/14.htm “I think you have to keep on working. Whether you fail or succeed totally depends on whether you keep on the work or not. The last thing that drove you to do is attitude of challenge. You better to challenge if there's even few percentage of opportunities.”