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Unleashing Social Entrepreneurial potential in Socially Vulnerable contexts towards Sustainable Development Chieko AzumaElvio ColetinhaPablo Villoch.

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Presentation on theme: "Unleashing Social Entrepreneurial potential in Socially Vulnerable contexts towards Sustainable Development Chieko AzumaElvio ColetinhaPablo Villoch."— Presentation transcript:

1 Unleashing Social Entrepreneurial potential in Socially Vulnerable contexts towards Sustainable Development Chieko AzumaElvio ColetinhaPablo Villoch

2 1. Introduction 2. Purpose 3. Scope 4. Research Questions 5. Methods 6. Next steps 7. Feedback Outline IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback

3 Our source of inspiration … IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback

4 William Kamkwamba Malawi

5 Definitions IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Social Entrepreneurship: a form of leadership that everyone has, to contribute positively to the society.

6 Definitions IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Social Vulnerability The degree to which societies or socio- economic groups are affected by stresses and hazards, whether brought about by external forces or intrinsic factors that negatively impacts the social cohesion. (UNDP 2000)

7 Definitions IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Inner Process The personal path that social entrepreneurs walk to realize their vision.

8 Our Understanding of the System (A)

9 Our vision of success IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Individuals consciously transforming their circumstances in compliance with the four sustainability principles through social entrepreneurial practices

10 “Current reality” & gaps IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Social Entrepreneurship new & old field Supporting ecosystem Existing research focus current assumptions inner process a new elite of heroes assimetry lack of SSD perspective

11 Purpose To find means that effectively enable ordinary individuals in vulnerable social contexts unleash their social entrepreneurial potential within the constraints of natural cycles of the ecosphere. IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback

12 Social Entrepreneurship Strategic Sustainable Development Social Vulnerability Personal Development Thesis Scope IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback

13 Ecosphere Human Society Vulnerable context Individual Scope IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Leverage points

14 Research Questions IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Q1:What is the inner process of becoming a social entrepreneur? Q2: What are the best practices and potential blind spots in current personal development methods for social entrepreneurship? Q3:What would an appropriate tool to develop social entrepreneurs in socially vulnerable conditions towards sustainability look like? What would be the means to enable individuals in social vulnerable contexts unleash their social entrepreneurial potential aligned with sustainability? Primary Question:

15 Research Questions IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Q1:What is the inner process of becoming a social entrepreneur? Q2: What are the best practices and potential blind spots in current personal development methods for social entrepreneurship? Q3:What would an appropriate tool to develop social entrepreneurs in socially vulnerable conditions towards sustainability look like? What would be the means to enable individuals in social vulnerable contexts unleash their social entrepreneurial potential aligned with sustainability? Primary Question:

16 Interactive Research Design Goals MethodsValidity Conceptual Framework Research Questions IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback

17 SYSTEM SUCCESS STRATEGIC GUIDELINES ACTIONS TOOLS Q2: What are the best practices and potential blind spots in current personal development methods for social entrepreneurship? Q3: What would an appropriate tool to develop social entrepreneurs in socially vulnerable conditions towards sustainability look like? Primary Question What would be the means to enable individuals in social vulnerability unleash their social entrepreneurial potential aligned with sustainability? Framework for Strategic Sustainable Development IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Q1: What is the internal process of becoming a social entrepreneur?

18 Secondary Data Gathering Literature Review & Online Resources Review Phase IPhase IIPhase IIIPhase IV Primary Data Gathering Fieldwork Semi-structured interviews with SEs, Experts & Practitioners Participatory Observation in institutions Analysis, Interpretation And Prototype Design Feedback & Adjustment Communication: Wiki and Blog updates, Meetings with Advisors, Conversations with extended committee of experts Q1: What is the inner process of becoming a social entrepreneur? Q2: What are the best practices and potential blind spots in current personal development methods for social entrepreneurship?? Q3: What would an appropriate tool to develop social entrepreneurs in socially vulnerable conditions towards sustainability look like? Permanent Communication with Stakeholders IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Research Phases

19 IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback

20

21 RESEARCH QUESTIONS METHODSSourcesContact list Q1: What is the internal process of becoming a social entrepreneur? Literature review Case StudiesTo be determined In-depth semi-structrured interviews Social Entrepreneurs (20-25) Social Entrepreneurs matrix ExpertsOtto Scharmer, Christine Hogan, Marcelo Santamaría, Q2: What are the best practices and potential blind spots in current personal development methods for social entrepreneurship? PractitionersPete Sims, Jose Mari Luzarraga, Max Oliva, Mark Anielski, Zulma Patarroyo,… Participatory observation Educational Institutions Mondragon Team Academy, Kaospilots, IE Social Innovation Lab, YIP Supporting institutions The Hub, Artemisia Foundation Q3: What would an appropriate tool to develop social entrepreneurs in socially vulnerable conditions towards sustainability look like? DesignPrototypeSelf –learning visual book FeedbackMulticultural focus group Potential social entrepreneurs from emerging countries Experts Otto Scharmer, Christine Hogan, IntroductionPurposeScopeQuestionsMethodsNext StepsFeedbackMethods

22 IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Social Entrepreneurs Methods

23 IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback Next Steps -Skype calls with Social Entrepreneurs -Visits to Social Entrepreneurial Schools: Kaospilots, Mondragon Team Academy, YIP -Visits to Supporting networks: The Hub Madrid, IE Social Innovation Lab, Triodos, Fiare

24 IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback - Questions ? - Suggestions ? - Comments?

25 Thank you! ありがとうございます Muchas graciasMuito Obrigado

26 What do I need to know? Why do I need to know?What kind of data will answer the question? How can I obtain the data? Whom do I contact for access? Time lines for acquisition? Q1: What is the internal process of becoming a social entrepreneur? To understand the inner feelings, thoughts, barriers, milestones, decision making processes, turning points of individuals to become social entrepreneurs Life journeys / personal stories of social entrepreneurs Drawings expressing mental models of SEs Case studies of social entrepreneurs Semi-structured interviews with social entrepreneurs Literature review Online resources review Social entrepreneurs according to segments mentioned below Networks of Social entrepreneurs (e.g.Ashoka) Deadline 19/03 Starting ASAP Q2: What are the best practices and potential blind spots in current personal development methods for social entrepreneurship? To identify effective ways of facilitating personal development and empowerment Existing methodologies of self-development Literature review Interviews with experts in the field Participatory observation in capacity building workshops Experts in personal development, leadership and empowerment Deadline 19/03 Starting ASAP To identify gaps between current practices in Social Entrepreneurship and Sustainable Development Outcomes of interviews Analytical comparison of current reality and desired reality regarding the Sustainability Principles Semi-structured Interviews with Social Entrepreneurs and practitioners from educational and supporting institutions Online Survey to supporting institutions Participatory observation in capacity building workshops Literature review Social Enterprises and internal and external stakeholders Social Entrepreneurs Practitioners from educational and supporting institutions Deadline 19/03 Q3 What would an appropriate tool to develop social entrepreneurs in socially vulnerable conditions towards sustainability look like? To coherently integrate our findings into means of self-empowerment for Social Entrepreneurs towards Sustainability The compilation of findings from previous stages Combining the findings with the FSSD Prototyping an outcome using FSSD and Theory U Deadline 26/03 To strategically deliver the outcome built during previous stages and to assure contextual sensitivity of the outcome and delivery process Existing understanding of cultural and contextual sensitivity Existing marketing strategies Literature review Online resources review Feedback and input from external experts Experts in cultural sensitivity, social vulnerability, Marketing Strategies to the Bottom of the Pyramid, & Educational innovation Deadline 26/03

27 What do I need to know?Social Entrepreneurs Supporting &Educational institutions for SE ExpertsStakeholders/Potenti al Audience Q1: What is the internal process of becoming a social entrepreneur? Interview SEs in matrix Q2: What are the best practices and potential blind spots in current personal development methods for social entrepreneurship? Interview SEs in the matrix Participatory Observation KP/ MTA/ HUB IE, Interviews Jose Mari, Pete Sims, Participatory Observation KP/ MTA/ HUB IE; (Intv) M. Anielski, Pete Sims, Jose Mari, Anais Iglesias, Max Oliva, Andrew Wise, Zulma Patarroyo, Carlos Bendito, Henrique Vedana (Surv) ENVIU Interviews Otto Sharmer Chris Hogan, JCK/VB, Marcelo Santamaria, Interviews ASHOKA, Skoll, Young Foundation Oscar Motomura, Interview Stakeholders (internal and external) of SEs in the matrix Q3 What would an appropriate tool to develop social entrepreneurs in socially vulnerable conditions towards sustainability look like? (Intv) Andrew Wise, Interview Gil Martin (Payaniyo) Interview Zulma Patarroyo, Juan Carlos Thomas, Henrique Vedana, Augusto Cuginotti (Interview) Chris Hogan, Yohana Cartes, Marc Oranje (Sonja), Focus group Nana, Shala, Victor, Pravin, Norman Mukasa, / Paula Gutierrez, / Jenna, Jutta, IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback

28 Five Level Framework IntroductionPurposeScopeQuestionsMethodsNext StepsFeedback

29 Chieko was born in Tokyo, Japan and spent her early life in the U.S.A and Brazil, which planted seeds of love for nature and multicultural environments in her. Her love for the ocean and its creatures eventually drove her to Australia where she spent 6 years studying biology, ecology, environmental management, and social ecology of bottlenose dolphins. Though her passion for the ocean never died, her interest has slightly shifted and significantly expanded. After acquiring her M.Sc. in Tropical Environmental Studies and Geography with specialty in Marine Wildlife Management, she worked as a research coordinator, a translator, and a nature interpreter taking kids and families out to the sea. She also cruised around the world visiting more than 10 regions in 90 days including Antarctica, working as a communication coordinator for the ‘Peace Boat’, a NGO dedicated to education for peace and sustainability. She has spent the last couple of years in Mexico working as an environmental educator. She definitely feels passionate about creating a sustainable world for all life forms sharing the one planet

30 Pablo grew up in a town near Bilbao (Basque Country) where he got involved in peace building movements and non-formal environmental education groups. He graduated in Business Management from Deusto University in Spain, studied Intercultural management at Tec de Monterrey in Mexico, and pursued postgraduate studies in Local Development and International Relations in Chile. He lived for a decade in Latin America, working as an organizational development consultant and facilitator for multinational companies, NGOs, micro-entrepreneurs, public institutions and local communities. After three years leading sustainable tourism projects in the Andes Mountains, he lectured as Local Sustainable Development professor at Universidad Andrés Bello, Chile. After the MSLS program, Pablo wishes to build a global network of intercultural consultants to facilitate organizational change toward sustainability in Latin America and other emerging countries. He loves hiking, salsa dancing and storytelling. He is married to Yohana, a Chilean social worker, and they have a cute smiling baby, Amanda.

31 An enthusiastic and driven apprentice for Sustainability matters, Elvio is a Brazilian, currently living in Sweden having recently come from a placement with a global processes alignment project at Electrolux in Stockholm. Now enrolled at MSLS, Elvio hopes to focus his career in Strategic Sustainable Development growth and development. He holds a Business Administration Bachelor at prior to joining the MSLS programme at BTH. Attracted by the power of multidisciplinary collaboration/innovation, he believes in the capability that organizations have to change behaviors and shape cultures. Based on that, through education Elvio strives to bring awareness to society and empower people to take positive actions related to strategic sustainability practices.In his spare time, Elvio loves to practice extreme sports, to explore new places and meet as many diverse people as he can.

32 Advisors Cesar Levy FrancaAndré Benaim

33 Cesar, MSLS of 2006 class,was Co-Founder and Director of Research and Development for The Natural Step in Brazil. He was a resident student for a year at Schumacher College in the UK, where he earned master credits in Ecological Economics. He studied Gurdjieffian Psychology in order to explore human fundamental needs, has a degree in Environmental Consultancy. Cesar is currently developing his Phd research project on market introduction of sustainable energies at BTH. He loves Djembé Jam-Sessions, as well.

34 André Benaim was born in Sao Paulo, Brazil. His daily contact with poverty and suffering touched him deeply. His experience working in social work reinforced his desire to help increase awareness and equity among people. His natural curiosity for issues surrounding justice, human feelings and the meaning of life led him to study philosophy and law. He has also studied integral theory and psychology, specifically psychosynthesis. These are fields that he aims to explore further. During his years at university he helped create The Academy of Sciences, Arts and Philosophy where he promoted theoretical lectures and art exhibits. In many situations, his strong empathetic and diplomatic skills enable him to understand different points of view and facilitate dialogue. André interned in two law offices and at the Willis Harman House, an organization representing various international organizations including The Natural Step – Brazil. He facilitates Deep Listening Sessions for the MSLS students at BTH.

35 Master’s in Strategic Leadership towards Sustainability


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