2 Interviewing an Entrepreneur Assignment Today – Brainstorming QuestionsTomorrow – Creating Your Own Questions (computer lab)Over the next week:Finding an entrepreneurto interview and executingthe interviewProject Due: Monday,September 24th
3 Interviewing an Entrepreneur Assignment You will be handing in a reportANDYou will be presenting your interview to the class
4 Interviewing an Entrepreneur Step 1: Contact person selected and make an appointment, Be sure to explain why you want the appointment and to give a realistic estimate of how much time you will need.
5 Finding an Entrepreneur People you knowParents, Relatives, Family Friends, Friends’ ParentsAsk these people for help finding an entrepreneurA business owner you are comfortable talking toBrant Business Resource Enterprise Centre (civic square)Last Resource: Ask me for help
6 Creating QuestionsStep 2: Identify specific questions you would like to have answered and the general areas about which you would like information.. Using a combination of open-ended and closed-ended questionsOpen Ended Questions – there are a wide variety of answers. The question could lead to a story. Example: How did you get started?Closed Ended Questions – Specific questions that will lead to short answers. Example: How many years has the store been open?We will brainstorm some questions as a class in a bitYou will identify and type your questions tomorrow in the computer lab
7 Conducting the Interview Step 3: Conduct the interview.If both you and the person you are interviewing are comfortable, using a small tape recorder during the interview can be of great help to you later. (many of your phones have one)You will learn more if you are an “interested listener”
8 Evaluating Your Findings Step 4: Evaluate what you have learned.You MUST record the answers toyour questions in some form (audio, video, writing)Be as specific as you can. Jotting down correct quotes is more successful than writing vague statements like “highly motivated individual”
9 Thank You Step 5: Write a thank-you note. This is more than courtesy It will also help the entrepreneur to remember you favourably if you want to follow up in any way in the futureNetworking
10 The Report Step 6: Completing a written report on your findings This is to be typed and handed inThis will includeYour questions & theanswers from your interviewA 2-3 paragraph reflection ofwhat you learned about entrepreneurship/entrepreneurs/starting your own business from your interview
11 The Presentation Step 7: Preparing a Presentation Everyone will do a 5-10 minute presentation on their chosen entrepreneurStudents will sign up for time slots next weekPresentations will be ENGAGING (not boring)Use Video, PowerPoint, Skits, Pictures, Audio, other visualsTeach the class about your entrepreneur and unique lessons about entrepreneurship that you have learned
12 Entrepreneurship Speaker Profile Sheet Step 8: Fill Out a Summary SheetYou will be given a short summary sheet for my recordsThis will ensure you have received lessons from the interviewing processWill also help students in the future think of possible interviewees
14 In Your GroupsYou will be given one of the 5 topics that you are to interview the entrepreneursThe members’ task is to generate as many questions in that category as they possibly canAs a group you will then select the best 5-10We will take these up tomorrow and come up with a lot of good questionsEach student is to write down these questions
15 The Interview Questions You must have at least 25 questions (5-10 for each category)The questions should be a mix of open and closed-ended questionsTo end the interview you will ask one “BIG QUESTION” that will sum up the interview
16 The Interview Topics Background (family, education, job experience) Idea Generation and Evaluation (start-up + how they are adapting now)Planning and Finance (plans made and financial resources utilized for start up – and current considerations)Operations ( how their business was organized at the beginning and now, problems they encountered, etc)Personal Attitudes and Characteristics (both at the beginning of the venture and now)
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