Presentation on theme: "Strategic Approach to Community Involvement and Partnerships."— Presentation transcript:
Strategic Approach to Community Involvement and Partnerships
Driving Principle: The Code of Commitment A Commitment to all our employees to treat them with respect and provide satisfying career opportunities The Caesars Code of Commitment governs the conduct of our business. It is a public pledge to our employees, guests, communities, and the environment to honor the trust they have placed in us. A Commitment to all our customers to promote responsible gaming A commitment to responsible stewardship of the environment A commitment to all our communities to help make them healthy and vibrant places to live and work
CommunityEmployeesGuests Environment Community Relations & Each property hosts a HERO team as the primary form of Employee Community Involvement = 600+ HERO Events in 2012 Found/Corp/Propy PhilanthropyEngagementSocial Impact Responsible Gaming Sustainability Environmental Employees participate in the community through each pillar of the Code Volunteerism
Employee Community Involvement Helps… By Enhance employees’ workplace experience by offering ways to serve that are higher impact than what they could do on their own, support causes they choose Enhance the experience that key external stakeholders have with Caesars E.g. Guests, policy makers, regulators, elected officials and suppliers Partner with them collectively make greater contributions to societal causes. Make the communities where Caesars operate healthy and vibrant Focus on older residents, environment, health and wellness. Diversity is underlying value of all focus areas. Developing companywide turnkey high-impact ECI opportunities Signature Programs Programs & Resources “In a Box ” Having properties design their own ECI Through 1/3 of ECI “Role model” targets among managers Supporting employee interests “Caesars Walk” Incentivizing and rewarding employees to volunteer on their own and report their hours.
ECI Goal: Highly integrated and highly leveraging of company assets for social impacts Sources: Based on the work of Michael Porter and Mark Kramer. high low Integration into business functions Leveraging of corporate assets for the benefit of societal causes 7 High business effectiveness (ROI) Low societal effectiveness (SROI) High business effectiveness (ROI) High societal effectiveness (SROI) Low business effectiveness (ROI) Low societal effectiveness (SROI) Low business effectiveness (ROI) High societal effectiveness (SROI) Best Practice Example is Clean the World
Current Goals 10% in year over year reporting of hours Managers: 5% point increase in FTE participation, 2% point increase in Leadership Targeted increase in “new employee” participation rates for HERO/CodeGreen programs with line level employees. National Park Trust Buddy Bison and Kids to Parks Program Rebuilding Together Wellness: Relay For Life /Breast Cancer Awareness Month Continue to grow blended signature programs which affect multiple strategic giving and ECI areas: CodeGreen Day Challenge CodeGreen at Home Continue CodeGreen Annual “All Employee” Community Facing Programs Meals on Wheels and Second Wind Dreams Caesars Walk The Big Green Bus CodeGreen programs with line level employees Growth & Strengthening of Programs