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Raising Huge Funds from High Flyers John Baguley IFC Group CEO www.ifc.tc.

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Presentation on theme: "Raising Huge Funds from High Flyers John Baguley IFC Group CEO www.ifc.tc."— Presentation transcript:

1 Raising Huge Funds from High Flyers John Baguley IFC Group CEO

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4 International Fundraising Consultancy Country Offices: London (St Albans) Milan Amsterdam Geneva Ottawa Kiev Singapore New York Lima Partner Agencies: France Spain Portugal Belgium Denmark Germany Ireland India Australia

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6 Ethics Codes of Practice: Institute of Fundraising FRSB ACEVO EUConsult

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8 Free Consultancy wikifund.info Bookstore First Friday Facebook: ‘First Friday Fundraisers’

9 Clients World Health Organisation BRAC UK Black Cultural Archives Alton College Royal Free Hospital UNICEF etc.

10 International Fundraising Consultancy Best Strategic / Fundraising Consultancy

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12 The Giving Pledge. org Bill Gates, Warren Buffet, Mark Zuckerberg plus 108 billionaires.

13 The rich are giving more to non- profits than ever before but we are not asking for enough often enough… We need to join the push to give from the Giving Pledge and from the trend towards Corporate Social Responsibility.

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15 The “Case for Support” Elevator pitch Intellectually convincing and emotionally moving. Who agrees? Need, input, outcome, measure of success. Designed and copy-written.

16 Examples - CFS Freedom from Torture Royal Free Hospital Alton College

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18 Research into our donors and prospects is now critical in creating sustainable fundraising programmes. The organisation with the best researchers will win, and there are no second prizes.

19 Rather less than six degrees of separation is required…

20 Examples - research Freedom from Torture Royal Free Hospital Alton College

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26 Cultivation Events Prestigious host Prestigious venue: No 10, House of Lords, Celebrity’s home, Google boardroom. Small numbers – smaller home team Host CEO Plans Pledge Flirt Recap Follow up

27 Examples - events Freedom from Torture – Declaration Dinner Royal Society Medicine. Royal Free Hospital – St James Palace. Alton College – Ironmongers Hall.

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29 Celebrity Culture A fact of life… A part of successful fundraising… High flyers meet celebrities through their charitable giving – enhancing their lifestyle.

30 Examples - patrons Freedom from Torture Royal Free Hospital –Duke of York Alton College – Chair Rolls Royce

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32 How to ask for £1m Face to face. Small talk. Reminder of the benefit to the beneficiaries. Ask for a set amount. If no: split over two years. If still no: use gift chart.

33 Examples - asking Freedom from Torture Royal Free Hospital Alton College

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36 Questions?


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