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The Impact Of The Media On University students’ Attitude Toward Body Image Asumadu-Sarkodie Samuel CN/0724/08 Owusu Phebe Asantewaa CN/0783/08 February,

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Presentation on theme: "The Impact Of The Media On University students’ Attitude Toward Body Image Asumadu-Sarkodie Samuel CN/0724/08 Owusu Phebe Asantewaa CN/0783/08 February,"— Presentation transcript:

1 The Impact Of The Media On University students’ Attitude Toward Body Image Asumadu-Sarkodie Samuel CN/0724/08 Owusu Phebe Asantewaa CN/0783/08 February, 2012 Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image

2 Background Human society has at all times placed great value on beauty of the human body, but a person’s perception of their own body may not correspond to society’s standards. The Impact of the media on university students' attitude toward body image

3 Cont. From Previous Page. A complex range of factors influences body image perception. These include socio- demographic factors, nutrition, psycho- social factors, peer pressure and mass media. Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image

4 Statement of Problem The Impact of the media on university students’ attitude toward body image has not being greatly assessed in the setting of developing country like Ghana. However, it has being established as a public health problem in western countries. Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image

5 Justification Although many articles study the effects of mass media on body image perceptions and dissatisfaction, mostly in females, Pope et al (2000) very few have investigated the extent of the effect of mass media on attitude toward body image specifically in university students, in a developing country like Ghana. Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image

6 Justification Cont. Therefore, this study is necessary since media has been free in the true sense for only a few years and its The Impact is yet to be assessed. Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image

7 Research Objectives To determine whether there is any association between both positive and negative body image dissatisfaction and media exposure. To determine whether there is any association between both positive and negative body image dissatisfaction and media exposure. To determine if there is any association between body image dissatisfaction and gender. To determine if there is any association between body image dissatisfaction and gender. To determine if an association between media exposure and negative body image perception is apparent. To determine if an association between media exposure and negative body image perception is apparent. Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image

8 Methodology Method And Techniques: Study Design: Analytical Cross-sectional Studies Study Design: Analytical Cross-sectional Studies Sample Selection: Simple Random Sampling Sample Selection: Simple Random Sampling Sample Size: 234 Students Sample Size: 234 Students The Place Of Study: UDS, Tamale Campus The Place Of Study: UDS, Tamale Campus Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image

9 Methodology Cont. Statistical Analysis : SPSS Statistical Analysis : SPSS Anthropometric Measurements: Anthropometric Measurements: Height & Weight → BMI Height & Weight → BMI Tools: Tools: Stadiometer, Electronic Scale Stadiometer, Electronic Scale And Structured Questionnaire And Structured Questionnaire Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image

10 Conclusion Living in a world greatly controlled by mass media makes it impossible to escape its pervading influence. The effects of media in Ghana on individuals is yet to be assessed. Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image

11 References Brener, N.D.; Eaton, D.K.; Lowry, R.; McManus, T (2004), The association between weight perception and BMI among high school students', Obes. Res, 12, Brener, N.D.; Eaton, D.K.; Lowry, R.; McManus, T (2004), The association between weight perception and BMI among high school students', Obes. Res, 12, Field, A.E.; Austin, S.B.; Camargo, C.A., Jr.; Taylor, C.B.; Striegel-Moore, R.H.; Loud, K.J.; Colditz, G.A.( 2005), Exposure to the mass media, body shape concerns, and use of supplements to improve weight and shape among male and female adolescents. Pediatrics, 116, e Field, A.E.; Austin, S.B.; Camargo, C.A., Jr.; Taylor, C.B.; Striegel-Moore, R.H.; Loud, K.J.; Colditz, G.A.( 2005), Exposure to the mass media, body shape concerns, and use of supplements to improve weight and shape among male and female adolescents. Pediatrics, 116, e Geersten R (1977), Social attachments, group structure, and health behavior, In Handbook of Health Behavior Research, Vol 1, Personal and Social Determinants; Gochman, D.S., Ed.; Plenum: New York, NY, USA; pp Geersten R (1977), Social attachments, group structure, and health behavior, In Handbook of Health Behavior Research, Vol 1, Personal and Social Determinants; Gochman, D.S., Ed.; Plenum: New York, NY, USA; pp Pope, H.G., Jr.; Gruber, A.J.; Mangweth, B.; Bureau, B.; deCol, C.; Jouvent, R.; Hudson, J.I.( 2000), Body image perception among men in three countries, Am. J. Psychiatry, 157, Pope, H.G., Jr.; Gruber, A.J.; Mangweth, B.; Bureau, B.; deCol, C.; Jouvent, R.; Hudson, J.I.( 2000), Body image perception among men in three countries, Am. J. Psychiatry, 157, Rood D. (2003), Boys succumb to image ideal, The Age, March 27 Rood D. (2003), Boys succumb to image ideal, The Age, March 27 Wang, Y.; Liang, H.; Chen, X.( 2009), Measured body mass index, body weight perception, dissatisfaction and control practices in urban, low-income African American adolescents. BMC Public Health, 12, 183 Wang, Y.; Liang, H.; Chen, X.( 2009), Measured body mass index, body weight perception, dissatisfaction and control practices in urban, low-income African American adolescents. BMC Public Health, 12, 183 Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image

12 THANK YOU Tuesday, May 05, 2015 The Impact of the media on university students' attitude toward body image


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