Presentation is loading. Please wait.

Presentation is loading. Please wait.

Over 30,000 centers in the USA including hospitals & stand alone facilities. Radiology is a growing marketplace and a fertile prospecting ground.

Similar presentations


Presentation on theme: "Over 30,000 centers in the USA including hospitals & stand alone facilities. Radiology is a growing marketplace and a fertile prospecting ground."— Presentation transcript:

1 Over 30,000 centers in the USA including hospitals & stand alone facilities. Radiology is a growing marketplace and a fertile prospecting ground.

2 Perform a variety of tests including: MRI CT Scan Sonogram Mammogram Ultrasound

3 1.The first image may mean the difference between the life or death of a person. It is the image a radiology practice takes of a patient with their scanners to help diagnose a condition or ailment. 2.The second image can affect the life of a radiology practice itself. It is the image of their business that is seen by patients and referring physicians.

4 A patient leaves the radiology center with nothing more than they walked in with.  They bought nothing.  They have no residuals from their test.  They have no gift or shopping bag. If the name of the radiology company is Office Depot, this will do. But, they may have one thing in hand as they leave. It will carry the radiology practice’s image and imaging to..  Doctors  Hospitals  Friends and family

5 No more film * Output is digital * Discs store images Recordable CDRs are needed: To record the digital test results To give a copy of the test to the patient To give a copy to a referring physician or for a second opinion This Is Not A Promotional Product- This Is An Office Product

6 How to turn an office supply into a promotional product building goodwill. YOUR LITTLE MIRACLE Special cards printed to hold the new mom’s scan.

7  Mirror art – the perfect surface image  Highest resolution  Direct face print  Consecutive numbering  No change fee or running charge per location  Mirror art – the perfect surface image  Highest resolution  Direct face print  Consecutive numbering  No change fee or running charge per location

8

9 A patented thermal process offering color fidelity and brilliant detail. Full color for less than the cost of one silk screen.

10 When a life depends on a test, only the best diagnostic personnel, the best tools and the best CDR will do.

11  Consecutive numbers  Holograms  Envelopes  Packaging

12  Plug into any computer  Type in the details  Inscribe the CD face  Takes seconds  Is the mark of a professional

13 Level One – Labels, retail branded. (amateur) Level Two – Local screener, one or two colors Level Three – Buying direct. In house decorating some form of digital printing. Burning within scanner’s laser inscribers.

14 The cost of burning a CD purchased from an office supply company at regular price is expensive. Add the CD together with an adhesive label, add the cost of ink to cover 100% of the surface, then the labor and a bit of waste and the bottom line can reach over $1.25 per disc. The cost of burning a CD purchased from an office supply company at regular price is expensive. Add the CD together with an adhesive label, add the cost of ink to cover 100% of the surface, then the labor and a bit of waste and the bottom line can reach over $1.25 per disc. The cost of burning a CD purchased from an office supply company at regular price is expensive. Add the CD together with an adhesive label, add the cost of ink to cover 100% of the surface, then the labor and a bit of waste and the bottom line can reach over $1.15 per disc. Cost of a quality CDR.35 Self adhesive label.20 Toner to print.30 Labor.20 Waste.10 Average unit cost$1.15

15 Improved image builds referrals – makes money Better quality reduces failures – saves money Lower cost per unit - saves money J.I.T. ordering - improves cash flow HIPPA features - increase compliance and lower litigation risks Working with a local consultant - insures best service

16  Identify the market  Create a mailing list  Create a mailing campaign (1X – 2X)  Call and visit- give real reasons to change  Gather data – it’s always about price  Taste test  Write the first order

17

18 Mailer Leave BehindTaste Test Capabilities Presentation Image Power Mailer

19 Hi Joel, Thank you for opening our eyes to this market. After the webinar last Wednesday, I contacted a client from one of the hospitals we deal with and got the name of the contact person for their Radiology Department. I spoke with the person in charge of the discs and the following is my findings: 1. They purchase about 1,000 discs per month from their vendor; she stated they did not have to purchase a year's supply 2. Sounds like that have the Level III set-up you spoke of as they have the kind of equipment that puts it right on top of the CDR with the patient's name, etc. 3. How do you suggest to move forward? Last Tuesday, I met with an Urgent Care facility that has three locations. They are interested in the discs so they can send it to the patient's physician. Currently, they are just using store bought discs. I would like to provide them pricing and samples. I told them of the introductory special of $.79 each and would look further into it and get back to them. I have attached their logo if you would like to drop it in with one of your stock arts, possibly the stethoscopes or some other suggestion you may have and me a virtual that I could forward to my client. Phoenix AZ


Download ppt "Over 30,000 centers in the USA including hospitals & stand alone facilities. Radiology is a growing marketplace and a fertile prospecting ground."

Similar presentations


Ads by Google