Road Map I. Deborah’s definition of “thought leadership” II. What it looks like in practice III. A story / others IV. Takeaways V. YOU
“PLATFORM” “Social media presence” “voice” “Thought Leadership” “Audience!”
A few definitions… “Thought leadership is about furthering a discussion that leads to action.” – Joel Kurtzman, strategy + business “Thought leadership is the ability to aggregate followers around ideas to educate, influence and inspire.” – Jeanine Moss “[A thought leader is a] trusted source who moves people with innovative ideas.” – Scott Ginsberg See Tracy Sestili: http://socialstrand.com/2012/07/27/what-is-thought-leadership/
Putting it all together… A thought leader is a trusted source with innovative ideas who educates, influences, or inspires her audience and furthers discussions that lead her audience to action and CHANGE.
1. Multi-purpose. Don’t Multi-task. Multi-tasking—doing many divergent activities at once— dilutes time. Multi-purposing—doing the same thing in multiple formats— saves time. If it’s good enough to do once, it’s good enough to do multiple times—and in different forms. Example: A talk a blog post or oped (and, of course, a video!) A blog post or oped a talk A talk, blog post, or oped a newsletter
2. Spoke the Hub Choose an online “home” that becomes your hub, and let everything else be a spoke, ie a way of pushing what’s on your hub out into the world.
7 Habits of Highly Effective Gender Centers Articulate core values of your program in way that compels (stop pretending only businesses do it) Steal shamelessly from business/leadership/psychology models for the benefit of WMGS (you’re not a sellout) Spend serious time on visual culture and PR (stop rolling your eyes about millenials and print vs visual culture) Strategize to meet students where they are; fun is not dumb (stop complaining about them) Lead with the WMGS field because our scholarship is awesome (you know your field is tops so stop apologizing) Build cross-over/outside academia connections; solve your College’s problems Do your own fund raising (stop saying that you’re not trained or paid to do it-this is higher ed now)
So let’s turn, now, to you… How might the principles of “thought leadership” we’ve been talking about help you think more expansively about your work, your platform, and your influence?
What’s the relationship between social media, audience, and leadership? “As you engage in these activities, your blog readers and social media followers and friends are watching what you say and do online. They are learning from your example. Whether you know it or not, you are leading them.” – Ananda Leeke
Q&A www.deborahsiegelwrites.com Twitter:@deborahgirlwpen Facebook: Girl w/Pen Consulting Pinterest: Tots in Genderland Tumblr: The Pink and Blue Diaries Blog: Girl w/Pen Email:firstname.lastname@example.org