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Comcast, GE, NBC Merger Transaction The Challenge Create a simple communicative graphic solution that showed how Comcast and GE were partnering to purchase.

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Presentation on theme: "Comcast, GE, NBC Merger Transaction The Challenge Create a simple communicative graphic solution that showed how Comcast and GE were partnering to purchase."— Presentation transcript:

1 Comcast, GE, NBC Merger Transaction The Challenge Create a simple communicative graphic solution that showed how Comcast and GE were partnering to purchase NBC Universal (and the result of that merger). The Solution Comcast and GE logos were placed at the top of the page with a curved line intimating a “new birth” of NBCU. Logos of all companies affected were included underneath the NBCU logo. We focused on a timeline that displayed both events and elements of the merger, and had downloadable one-sheets easily available for media contacts.

2 Viva Physicians The Challenge Design two related sites: 1 VIVA’s main site, and 2 VIVA’s conference site. They didn’t want the sites to be too “clinical or medical looking”. Mobile designs needed to be done for both sites. The conference site had many tertiary elements. The Solution Dark and vibrant red were brought into both sites to tie them together. Abstract imagery, that intimated “vascular” were used in header and background. A secondary navigation, and strong icons were used on the interior pages of the mobile sites. On the conference site home, back and forward buttons were incorporated to allow ease of navigation for pages with tertiary elements.

3 HipCricket Inc. The Challenge Develop a versatile, “human” identity and web UX for a High-tech marketing firm to use as a pitch for Multi-National Clients (Hershey, The Emmy Awards, Clear Channel, Timex). The Solution “HipCricket’s” identity was developed through several illustrations, and animations. We then used him to demonstrate the ease and versatility of their product through an online demo.

4 Bright Horizons The Challenge Show available cases to be staffed by providers of daycare. Each case could have many or few sessions, and and a provider could be “requested”. Providers could have room for some of the dependents, or some of the sessions, but not all. The Solution All cases were listed in one table, to give the provider the opportunity to compare sessions. Color coding was used to show if the provider was “requested”. A “partial space” button was added. Mobile screens were also developed.

5 The Challenge The site needed to be thought through and designed for presentation purposes The site is customized to individual users, altering content to not only meet their needs, but the needs of their support system. There are three basic user groups: individuals, corporations, and medical professionals. The Solution The site was “architected on the fly” while it was being designed. A personal icon called “GiGi” was created to help act as a virtual concierge for all groups of users. Priorities were set for each individual element and they were placed on the pages accordingly, while retaining consistency through header, footer, and colors. WeInspire.com

6 Work Options Group The Challenge They needed to consolidate their web site and collateral into a solid identity that was reflective of the professional stature of their client base. The Solution A “postit” concept was pulled through web, e-flyers, brochures and posters, and a key card for a large conference regarding back-up care. This enabled us to keep existing identity and color palette, adding a new element that explained the company’s purpose, and spoke to the need of employers.

7 homewise The Challenge Revise existing site for large Non-profit in Santa Fe, NM with a broad client base. Client wanted to simplify the navigation as well as “humanize” the feel of the site. They needed to streamline their process of data collection from users (which was a downloadable PDF file that users needed to mail and then Homewise would put into their database manually) The Solution Navigation was broken down into 4 main sections. Photos and testimonials of clients were included throughout the site. The site was built in DNN, offering the client the ability to update it regularly, and custom form modules were developed to allow users to submit data that was added to their database as well as sent in PDF format to the Admin.

8 NWC Companies The Challenge Provide UI/design for for a project management tool for landscaping companies. Three sets of users (Client, Inspector, Contractor) were required to use the interface to communicate work that needed to be done, or was completed. Projects were either Urgent, or on an ongoing basis. Both large and small form browser designs were required. The Solution Interface was broken down into two main tabs: “Work Orders” and “Completed Work” for each of the three user groups. Icons were used to show urgency. Users had the ability to collapse and edit areas in place, as well as sort information through drop down menus.

9 USAutoShip.com The Challenge Create a “user friendly” environment for a complex navigational system that users will follow through with until they place their order. The Solution The footprint of the graphics was reduced to a bare minimum to allow for the interface to be easily legible. The interface was broken down into simple steps and color was used to emphasize the different areas. An animated demo was added to explain the entire process of shipping a vehicle, including external elements outside of the site.

10 Work Options Group The Challenge They needed to consolidate their web site and collateral into a solid identity that was reflective of the professional stature of their client base. The Solution A “postit” concept was pulled through web, e-flyers, brochures and posters, and a key card for a large conference regarding back-up care. This enabled us to keep existing identity and color palette, adding a new element that explained the company’s purpose, and spoke to the need of employers.

11 Bright Horizons The Challenge Take a complex interface that users are familiar with and revise to allow users to manage multiple tasks at one time The Solution Wherever possible, we used “docking” to allow the user to customize their own workspace. Taxonomy was reviewed, simplified and revised.

12 homewise The Challenge Revise existing site for large Non-profit in Santa Fe, NM with a broad client base. Client wanted to simplify the navigation as well as “humanize” the feel of the site. They needed to streamline their process of data collection from users (which was a downloadable PDF file that users needed to mail and then Homewise would put into their database manually) The Solution Navigation was broken down into 4 main sections. Photos and testimonials of clients were included throughout the site. The site was built in DNN, offering the client the ability to update it regularly, and custom form modules were developed to allow users to submit data that was added to their database as well as sent in PDF format to the Admin.

13 PPT for Upfront for Current TV The Challenge Visually represent the “Market Gap” in the television industry and show where Current TV fits in. The Solution By using a grid of screens to start the presentation, we showed how saturated the market is. We then divided the screens into different categories and showed logos for the main networks. We combined the logos into a “blob” and went into “static screens”. The term “REAL REALITY” was used to describe Current’s genre.

14 Edupoint The Challenge Revise existing UI to make user experience faster and more intuitive. The Solution The left navigation was made collapsible with a pullout menu for subcategories. Students list was repurposed to allow show which courses were available for a particular student.

15 The Challenge Create a tagline, identity, and website for a start-up business revolved around editing copy on websites. The client wanted to convey that although people have spell check on their computers, they often use the wrong word, such as “They’re” vs. “Their”. The Solution “Write right.” Concise, simple… And a complete sentence. Revise Your Website

16 The Challenge Create an earthy, tactile identity and UX to be used for website and other collateral. The Solution We had so much fun! Everything and anything went straight onto the scanner. Down To Earth Landscapes

17 FAM JAM! The Challenge FAM JAM! Was just starting to sprout when we began working with them, so we were dealing with a limited budget. The site needed to work seamlessly with the existing e-commerce package, driving consumers to it easily, as well as inspiring parents to sign their children up for more classes. The Solution We utilized images of children from existing classes as well as music from the classes on the home page. The site was divided into two clear sections: 1. Classes and 2. Music Store. The images are swapped out regularly, so that parents will identify with the pictures of their children as well as others in the class. (It is the only site that we’ve created that has made the client’s mom cry).

18 The Challenge Utilize an existing identity in an elegant manner, to create a site that spoke individuals regarding financial planning. The Solution Colors from the existing identity were used throughout the site, and a tree motif was used to signify growth. Scrivner Financial Services

19 The Challenge Create an online identity that was both fun and spoke to financial clients, large and small. The Solution Obviously… the goose that lays the golden egg. Todd Financial Group


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