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Brad McFry Nathan Williams. Company Background Anheuser-Busch founded in 1852 Introduced Budweiser In 1876 in U.S. Internationally since 1885 14 Breweries.

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Presentation on theme: "Brad McFry Nathan Williams. Company Background Anheuser-Busch founded in 1852 Introduced Budweiser In 1876 in U.S. Internationally since 1885 14 Breweries."— Presentation transcript:

1 Brad McFry Nathan Williams

2 Company Background Anheuser-Busch founded in 1852 Introduced Budweiser In 1876 in U.S. Internationally since 1885 14 Breweries / 12 in U.S. Approximately 30 beers available in U.S. Vision, Mission and Values

3 Background of Ad Campaign Goodby, Silverstein & Partners (a Omnicom group) Directed by Tom Routson Hired to Launch Frank & Louie Campaign which debuted in 1997 NBA Finals Launched as the beginning stages of the “Unleash the Dawgs” campaign.

4 Lawsuit Miller vs. Budweiser Budweiser references to Miller being owned by SAB, caused Miller to react with a lawsuit. A Federal judge forced Budweiser to drop all of their ads disputing Miller’s claim for “President of Beers” two days after airing the ads. Miller claimed Bud “engaged in false or misleading advertising activities”

5 Lawsuit Miller vs. Budweiser Miller sensitive to the ad, states their actually based out of London. Budweiser won two out of three charges against them and the ads were place on the air.

6 Miller Ads That Started It All Weiden & Kennedy, Portland Oregon Miller Ads

7 Ethics In the Ads?

8 Budweiser Ads

9 The Production Process Filming lasted over ten days in the L.A. studio of James Cameron (director of the Titanic). $3.5 Million to produce – $2.6 million to per min to air. Four puppeteers to operate one 18-in. lizard.

10 Website www.Budweiser.com www.Anheuserbusch.com

11 Public Relations Amusement Parks: Sea world, Busch Gardens, Seasme Place Anheuser-Busch recycling comp. Security website Designated driver awareness Drink responsible campaign

12 Questions


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