Presentation on theme: "Enter Date. Providing product knowledge to identify key product advantages. Helping you gain confidence in the fact that Presentations® appetizers are."— Presentation transcript:
Providing product knowledge to identify key product advantages. Helping you gain confidence in the fact that Presentations® appetizers are as good or better than the competition. Explaining why you should be selling Presentations® appetizers and why your customers will want to buy them. Identifying new selling opportunities
Presentations® had the very first mozzarella cheese stick introduced to the foodservice industry in 1982. Over the years we have led the way with innovative new product offerings. Macaroni & Cheese Bites Battered Green Beans Breaded Portabello Mushrooms Battered Asparagus Fries Innovation will continue to drive success. Introducing the new Presentations® Spicy Appetizer line in Q4 2010. Spicy Breaded Corn Nuggets with Jalapenos Spicy Breaded Jalapeno Fries Spicy Breaded Green Beans
Category Trends Source: Technomic, April 2010 Segment$MMShare (%)* Full Service Restaurants $25547% Limited Service Restaurants 9317 College/University 509 Lodging 407 Business & Industry 295 Supermarkets 193 Healthcare 183 Primary/Secondary Schools 183 C-Stores 122 All Other 122 Total $546100% Total 2009 Manufacturer Shipments = $546MM
*: Non Commercial volume = combined projected sum of Sodexo, Aramark and Compass for FY09 Volume (MM lbs.) Sec. Schls.C&UB&IHCOtherTotal Appetizer (B&B) 10.67.85.3 5.536.866.2 Estimated Industry Breaded and Battered Appetizer Pounds (Annualized) Assumptions Source: Utilized absolute servings # from NPD OnSite data Volume: Assumed 6.5 oz. for appetizer serving size in all Segments.
Shareability is a positive. New products such as green beans, breaded asparagus, pickle chips and onion petals are adding some excitement. Emergence of various dipping sauces to add variety for the consumer. Some whole grain and spicy breadings have been introduced. As cheese, onion rings and jalapenos remain stable vegetables will help drive growth over the next few years.
Top appetizers on the menu: #3) Sampler Platter #5) Mozzarella Sticks #13) Onion Rings/Strings #14) Vegetables – Mintel Menu Insights 2009 Fried food offered at reasonable price points has strong appeal across multiple groups. The crispy texture and craveable flavor is something that they cannot duplicate at home. - Technomics 2009 Cheese consumption is continuing to rise up from 27.8 pounds per capita in 1998 to 32.7 pounds in 2007. Cheese has gained tremendous popularity growth in such entrees as pizza and other quick serve products. – Natural Resource Report Consumers want more value from the left side of the menu. Four out of five consumers felt that appetizers should be shared and 61 percent said that portions should be large enough to do so. Three quarters would consider ordering a combination platter – Technomics 2009 Technomic finds that impulse is a major driver of fried food sales. Wait staff training is critical here to drive appetizer sales to increase profits.
Mozzarella, Cheddar Breaded & Battered Cheese Sticks and Nuggets Mushrooms, Zucchini, Cauliflower, Broccoli, Corn Nuggets Breaded & Battered Vegetables Cheddar, Cream Cheese Breaded Stuffed Jalapeños Gourmet, Homestyle, Steak Cut, Beer Battered, Batter-Dipt, Petals Breaded & Battered Onion Rings Battered Apple Crescents, Toasted Onion Battered Green Beans, Battered Asparagus Fries, Breaded Portobello Mushroom, Mac & Cheese Nuggets, Vegetable Sticks, and the new Spicy Appetizers Specialty Products What does Presentations® offer?
Great tasting, consistent, high quality products Approx. 99% of our appetizers have zero grams of trans fat per serving! Battered White Cheddar Nuggets #629499 contains naturally occurring trans fat. Full line appetizer supplier Effective product merchandising Table tents & waitstaff buttons Fully custom POS capabilities Operator promotional support Custom coupons available for sales blitzes and trade shows Serving materials available for customers who switch from our competitors
CheeseVegetablesOnionsJalapeños Always sample appetizers in the following orderKeep taste buds working. Always try spicy items last!
Japanese Bread Crumb Large bread crumb flakes give product a very upscale, homemade appearance. This product has great crumb definition. Also called Panko. Can find on Gourmet Onion Ring 673655 American Bread Crumb Finer crumb definition than Japanese bread crumb, but still made from bread. This product has great highlights. Can find on Homestyle Onion Ring 673651 Cracker Crumb Coating is made from finely crushed cracker. Can find on Breaded Mushroom 672197 Potato Flake Crumb Used exclusively in the stuffed Jalapeño category. Offers operators a crunchy coating with an extended hold time and great fried potato flavor. Can find on Breaded Jalapeño Pepper items 673634,673670 and 673672
Beer Batter The most popular flavor in battered products. Beer is added to the batter to create a unique, rich taste profile. Found on a variety of items including onions, cheese sticks, vegetables Fry Performer Batter Proprietary process that gives your operator all the benefits of battered products: Extended hold times Durability Ovenable capabilities No crumb rub-off Found on items Batter Dipped Thick & Thin Onion Ring items 674653 & 673645 Tempura Batter Batter coating with no crumb fall-off in operators fryers; a light airy golden batter achieved through leavening. Use a “tempura-like” batter on Green Bean 671850
Introduced the first mozzarella stick in 1982. Items #629497 & #629495 are now industry standards. 100% real mozzarella string, not block, cheese which provides a superior stretch, creamier texture and better bite. Less moisture, more cheese Our products have lower moisture levels than the competition. More moisture means a higher likelihood for blow outs during the cooking process. Creamier flavor, not saltier The process of making mozzarella cheese involves a brining process in order to cool the cheese after cooking. The amount of time our cheese spends in the brine bath, however, is less than our competitor’s leaving our cheese creamier and less salty.
Use only premium vegetables We look for supplier partners that are going to provide vegetables that are of the highest quality along with consistency in size. Zucchini wedges, sticks and circles are more crisp than competitors Our zucchini products have vibrant green skin and small seeds in the center. Excess moisture and large seeds indicate older, lower quality zucchini in competitive products. Mushrooms look and taste fresher than competitors Presentations® mushrooms are the industry standard for natural freshness. We process within 72 hours of picking. If not processed within 72 hours, mushrooms start to dehydrate, caps and stems pull apart and they turn brown. Some competitors use a chemical rinse to clean and whiten their mushrooms leaving an unpleasant chemical aftertaste. (Ingredient deck may contain Erythorbic Acid a chemical used to whiten)
Use Grade “A” naturally sweet Jumbo Sweet Spanish Onions Listed as such on our product labels. Other onion varieties have a sharp, rather than sweet, flavor profile. More beer in our Beer Battered Onion Rings We have a stronger, more distinct beer flavor and beer aroma than competitors. 100% of the liquid used in our onions is beer. Breaded items are all packed by hand This provides for more whole rings vs. broken pieces. Less waste, saving money. Competitor’s onions are machine packed so their breading has to be tougher resulting in a tough textured onion ring. Gourmet Crumb onion rings use Japanese–style breadcrumbs for a dramatic appearance and added crunch.
Presentations® Stuffed Jalapeños feature brined jalapenos Soaked in a salt-water-vinegar solution to make it soft and easy to bite through and results in a consistent heat level across all peppers. Reduces and maintains the heat level of all peppers. The brine solution is completely washed off before stuffing. Watch for competitors’ cheeses that start to “curdle” from not washing brine off completely. 80% of the stuffed jalapeño business consists of Cheddar and Cream Cheese fillings Tighter specifications Consistent sizing. Helps food costs and plate coverage. Our jalapeños are carefully hand stuffed end to end with cheese This allows for creamy cheese, crisp breading and zesty jalapeño all in one bite. Some competitors use a preformed block of cheese within an automated manufacturing process for all their peppers. Often, smaller peppers will be overfilled with cheese and large peppers won’t have enough. Competitor’s products will have the end of the pepper filled with batter because their cheese block doesn’t fit well.
Specialty Products Looking for a signature menu item? Presentations® offers a variety of items to help you round out your menu… Toasted Onion Green Beans - tastes just like your Grandmothers green bean casserole. Grade “A” whole petite green beans coated in toasted onion batter. Asparagus Fries - Fresh asparagus pencils enrobed in a crisp hollandaise style batter with flavors of lemon & butter. Portobello Mushroom Fries – Tender Portobello mushroom slices in a savory breading of both American and Japanese bread crumbs Battered Apple Crescents – crescent shaped, filled with apple chunks and sweet cinnamon. Can be served as an appetizer, dessert or pancake topper. Macaroni & Cheese Battered Nuggets – Kid food you can eat with your fingers! Great for kids menu’s, side item to fried fish, fried chicken or hot dogs! Spicy Appetizer Items – For your patrons looking for veggies with a kick, add these Spicy Green Beans, Spicy Corn Nuggets w/ Jalapenos and Spicy Jalapeno Fries to the menu.
Understand their current equipment – do they have a fryer? Do they prefer to bake? Current Appetizer Offering (item & manufacturer) Food outlets – do they have more than one? Cafeteria, catering, conv. Stores, sorority/fraternity, concessions, different day parts (B/L/D/Snack) Specific Strategies Better For You/Health Conscience Nutritional Needs Cost Conscience Promotional/Marketing opportunities
P-SYSA-SYSProduct DescriptionPack Size Cheese 6294991463637Battered White Cheddar Nuggets6/2# Bag 6263917332687Battered Mozzarella Cheese Stick, 2 3/4"6/2# Bag 6242848332728Beer Battered Mozzarella Cheese Sticks6/2# Bag Vegetables 6735423332293Battered Mushrooms6/2# Bag 6746525332580Beer Battered Mushrooms6/2# Bag 6736389332289Battered Zucchini Sticks6/2# Bag 6736361332295Beer Battered Zucchini Slices6/2# Bag 6732868332561Battered Cauliflower6/2# Bag 6726859332651Battered Sweet Corn Nuggets6/2# Bag 6220148332538Mini Broccoli Cheddar Bites6/2# Bag 6307649332677Battered Apple Crescents6/2# Bag 6736926332704Battered Vegetable Sticks6/2# Bag 6746581332691Battered Vegetable Sticks - Southern Style6/2# Bag 6718508510901Battered Green Beans6/2# Bag 2509704652418Battered Asparagus Fries6/2# Bag Mini Meals 6282181494095Macaroni & Cheese Battered Nuggets6/2# Bag Onions 6728307494081Battered Onion Petals4/2.5# Bag 6735593494077Beer Battered Jumbo Onion Rings 1" - 1.5"4/2.5# Bag 6746537332646Battered Onion Rings, Thin4/2.5# Bag 6736457332299Battered Onion Ring, Thick4/2.5# Bag 6736496332290Beer Battered Onion Ring, Thin4/2.5# Bag 6736472332526Beer Battered Onion Ring, Thick4/2.5# Bag 6220124332532Classic Battered Onion Sticks6/2# Bag 6736995332697Battered Formed Onion Ring8/2# Bag 6736433332558Breaded Formed Onion Ring8/2# Bag Stuffed Jalapenos 6736342463677Ovenable Cheddar Cheese Stuffed Jalapenos4/3# Box
Street/Bars & GrillsStrategies Shareability is a positive Sampler platters are great options for operators – utilizing existing items into one offering New spicy appetizers along with buffalo wings Offer multiple sauces for the table to share Operators are looking for something new & exciting to add to their appetizer menu Spicy new appetizers, green beans, portabello mushrooms Dipping sauces add variety, help spice things up! Offer multiple options to your operator by cross merchandising with other EB items Vegetables are helping to drive the growth in this category while cheese, onions and jalapenos will remain stable. New spicy appetizers, mixed vegetables for sampler platters, unique items like corn nuggets, asparagus fries or portabello mushrooms. Lead with new spicy appetizers Beer Battered are always a favorite for the bar crowd Cheese is always a crowd favorite Show different sampler ideas including multiple dipping sauce options Marketing tools – don’t forget the free marketing tools available including table tents, posters, menu cards, etc. Have fun! Work with the operator to promote or develop promotions for All-Time favorites night, Game Day appetizers, Eat-Your-Veggies, etc. Training the wait staff is important so make sure they understand the power of suggestive selling!
Promote Drink and Appetizer Specials Together Increase check averages with combined specials. Consumers like CHOICE…create a “Mix and Match” appetizer program Select any two appetizers and dipping sauce with your lunch/dinner for an additional $X.XX dollars. Happy Hour-Half Price Appetizers Increase sales and check averages by promoting drink and appetizer specials together. Offer ½ orders and ½ price for a single patron. Promote 3 course Meal Deals Fixed price for a 3-course meal. Offer appetizer, entrée and dessert to increase check averages and customer repeat business. Never underestimate the power of dipping sauces Add variety and your own distinctive twist to items on the left side of the menu by adding signature dipping sauces to an already craveable appetizer.
Lessons Learned: C&UStrategies Breaded and Battered (B&B) appetizer big business but declining Corporate Social Responsibility & Sustainability platforms very important within C&U Heavy FSM presence within C&U Better For You choices important to menu offerings, but a wide array of operational/nutritional needs beyond BFY In C&U, active student lifestyles driving 4-6 meals occasions/day, including snacking C&Us operate multiple food outlets across all day parts 25% of meals consumed outside C&U dining halls Spicy profiles are on-trend with students Lead with college students all-time favorites such as: Cheese (include bakeable) Onions Green beans Specialty & spicy items Work with operator to promote and or develop promotions for All-Time favorites night, Game Day appetizers, Eat-Your-Veggies, etc For health-conscious operators, focus on battered (bakeable) vegetables that can be baked for healthier offerings Explore opportunities for social media and texting promotions *: Source: Technomic, 1/09
Lessons Learned: HealthcareStrategies Breaded and Battered Appetizers are big business but declining Corporate Social Responsibility & Sustainability platforms are becoming more important in Healthcare segments Heavy FSM presence within Healthcare Segments Better For You (BFY) choices important to menu offerings, but a wide array of operational/nutritional needs beyond BFY Some operations are more progressive than others Lead with patrons all-time favorites such as: Cheese (include bakeable) Onions Specialty & spicy items Green Beans (a great alternative to fries to compliment sandwiches and burgers) Work with operator to promote and or develop promotions for All-Time favorites lunch/dinner For health-conscious operators, focus on battered (bakeable) vegetables that can be baked for healthier offerings Emphasize versatility- same sku could be served as an appetizer, soup garnish, sandwich topper, and side! Don’t‘ forget the other food operations such as catering *: Source: Technomic, 1/09
Lessons Learned: Business & IndustryStrategies Breaded and Battered Appetizers are big business but declining Corporate Social Responsibility & Sustainability platforms are becoming more important in B&I segments Heavy FSM presence within B&I Segments Better For You (BFY) choices important to menu offerings, but a wide array of operational/nutritional needs beyond BFY Some operations are more progressive than others Lead with patrons all-time favorites such as: Cheese (include bakeable) Onions Specialty & spicy items Green Beans (a great alternative to fries to compliment sandwiches and burgers) Work with operator to promote and or develop promotions for All-Time favorites lunch/dinner – theme days For health-conscious operators, focus on battered (bakeable) vegetables that can be baked for healthier offerings Emphasize versatility- same sku could be served as an appetizer, soup garnish, sandwich topper, and side! Don’t forget the other food operations such as catering *: Source: Technomic, 1/09
Lessons Learned: LodgingStrategies Corporate Social Responsibility & Sustainability platforms are becoming more important in Lodging segments Better For You (BFY) choices important to menu offerings, but a wide array of operational/nutritional needs beyond BFY Some operations are more progressive than others Lead with patrons all-time favorites such as: Cheese (include bakeable) Onions Specialty & spicy items Green Beans (a great alternative to fries to compliment sandwiches and burgers) Work with operator to promote and or develop promotions for All-Time favorites dinner, Game Day appetizers, Eat-Your-Veggies, etc – theme days For health-conscious operators, focus on battered (bakeable) vegetables that can be baked for healthier offerings Emphasize versatility- same sku could be served as an appetizer, soup garnish, sandwich topper, and side! Don’t forget the other food operations such as bar, room service, and lobby kiosks *: Source: Technomic, 1/09
Key Lessons: K-12 SchoolsStrategies Fried appetizers servings declining, “Better For You ” foods expected School Nutrition guidelines- focus on less fat and sodium Need operational help/training, guidance on batch prep, baking FSDs important gate keepers, but increasingly so are RDs and Assistant FSDs Cheese sticks are a kid favorite, but more pressure to serve more nutritious and less processed items in schools (Let’s Move Campaign) This might be a tough sell in some of the stricter school districts Promote bakeable items for this segment Lead with Battered cheese sticks instead of Breaded ones Focus on kid-approved taste and emphasize balance and moderation Focus on ala carte menu for more opportunities More kid friendly items such as corn nuggets, vegetable sticks, apple crescents, macaroni & cheese bites, green beans or battered vegetables – all can be baked *: Source: Technomic, 1/09
Buttons Table tents/Menu Cards/placemats/posters Custom Menu’s Conical holders Wire stands OR stands Deli sheets Serving baskets Servings trays Pepper ramekins Helping to make your operation more successful and profitable – utilize our existing serving tools! We can also customize your own marketing materials.
1 qt. crushed tomatoes 3 tbsp. dry basil leaves ¼ cup dry oregano leaves 2 tsp. salt Simmer for 8 minutes Makes 1 quart Great with Cheese Pizzaiola Dip 1 qt. crushed tomatoes 2 tbsp. anchovy paste 1 tbsp. fresh basil, finely chopped Heat ingredients Mix well Makes 1 quart Great with Cheese Bruschetta Dip 3 cups sour cream 1 cup Italian salad dressing, creamy Mix ingredients well Makes 1 quart Great with Cheese Tangy Sour Cream Dip Feta Cheese Dip Blue Cheese & Bacon Dip 3 ¼ cups mayonnaise 1 tbsp. garlic, finely chopped ¼ cup chives, finely chopped ¼ cup fresh parsley, finely chopped ¼ cup fresh cilantro, finely chopped ¼ tsp. cayenne pepper Mix together well and refrigerate 2 hours before serving Great with Vegetables 8 oz. blue cheese, crumbled 1 ½ cups sour cream ½ cup yogurt 1 lb. bacon bits, cooked ¼ tsp. cayenne pepper Mix together well and refrigerate 2 hours before serving Great with Vegetables Blue Cheese & Bacon Dip 2 cups feta cheese, crumbled 1 ½ cups milk ¼ cup EV Olive Oil 1 tbsp. parsley, chopped 2 cups walnuts, chopped ¼ tsp. cayenne pepper Place all ingredients in food processor an d blend well. Refrigerate at least 2 hours before serving Great with Vegetables 1 qt. ranch dressing 3 tbsp. dry tarragon leaves 3 tbsp. honey Mix ingredients well and refrigerate overnight before serving Great with Onion Rings Tarragon Dip 3 cups mayonnaise ¾ cup milk 3 tbsp. curry powder ½ cup lemon juice ¼ cup lime juice 2 tsp. paprika 2 tsp. sugar Mix ingredients well and refrigerate for at least 2 hrs. before serving Great with Onion Rings Creamy Curry Dip Creamy Garlic Herb DipFeta Cheese Dip 1 qt. picante sauce ½ cup fresh lemon juice ½ cup fresh cilantro, chopped Mix ingredients well Great with Stuffed Jalapeños Fresh Picante Dip 14 oz. mayonnaise 10 oz. picante sauce, mild 8 oz. sour cream Mix ingredients well and refrigerate Great with Stuffed Jalapeños Creamy Salsa Dip
Key Takeaways Why you should be leading with Presentations® vs. the national branded products? It’s your point of difference in the market. All other distributors are selling the national brand but USFS has the exclusive on Presentations® You have the clear quality advantage over the competition Less salt in the cheese sticks, more beer flavor in the onion rings, hand pack vs. dump pack in breaded onion rings, fresher mushrooms, hand filled jalapenos, etc. You lead the way in Innovation Toasted Battered Green Beans, Portabello Mushrooms, Battered Asparagus Fries, New spicy Jalapeno Fries, spicy green beans and spicy corn nuggets with Jalapeno You have the custom merchandising & promotional support to help your operators promote the items on the left side of the menu WIIFM = Points of Focus, 5 points per dollar 2 cases cheese sticks per week = approx. 51,500 points per year on one item