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Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: 86-21- 58665251 Fax: 86-21- 58681125 Website:

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Presentation on theme: "Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: 86-21- 58665251 Fax: 86-21- 58681125 Website:"— Presentation transcript:

1 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage

2 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 1.Mission Statement: a kind of healthy beverage and good ideas “Our Passion, Your Health, with good tastes.” “Where the Tricholoma Matsutake, where your healthy body. Create a new health concept. ” No.1 in producing Bio-technical Health-Care products abstracted from Tricholoma Matsutake in North America

3 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 2. Executive Summary Deep process agriculture product Strategic Business Unit Several step for the company development

4 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage  project one: the mushroom project (details listed in this business plan)  project two: New mustard producing technology This Technology will enable us to produce the mustard with new materials and process while still posses the same flavor. We can have high quality product whose cost is low. So the market potential is remarkable  project three: New-tech reserve solutions How to keep food (like some fast food) fresh is always a hot topic. This special new developed technology can help food (such as tomato sauce) to keep fresh for a long time while the qualities of them will not be destroyed and no harm to human body.  project four: Agriculture deep process product Mint has some practical technology to deep process raw agriculture product. Honey peanut will be one example. Mint-tech will try to launch some of the deep processing project to help the local farmers win a profit. The processed product can both satisfy the local market and sell abroad. And with a vast agriculture industry, the raw materials will not be a problem.

5 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 3. Product introduction: a bio-technical Health care product abstracted from Tricholoma Matsutake Tricholoma Matsutake is a wild mushroom Resist tumor and radioactive, strengthen body and prolong lives Technicians can only cultivate mycelium of Tricholoma Matsutake by fermentation and abstract the effective parts from the mycelium. MUSHA is oral taken liquid. can also produce soft capsule in the future.

6 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 3. Product introduction: brown and translucent, with aroma can be smelled and it tastes sweet contains over 30 kinds of microelements including nucleic acid, amino acids and vitamins Objective Customers: Suitable for most of the people, exp:  those who exposed much time before computer screen  tumor patients who have to receive much radiation treatment

7 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 3. Product introduction: MUSHA is overview:  a kind of healthy product with precious raw materials  radiation protection effect  save time, easy to take, just to drink  good taste Future perspective:  Mushroom powder capsule  Mushroom easy-take food which need not to cook

8 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 4. Industry Status: mature market direct and indirect competitions adopting bio-techs makes it different

9 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 5. Target Market/Customer Base: FMCG (fast moving consuming goods) daily consuming products especially proper for office staffs exposing much time before computer screen, some tumor patients and senior citizens

10 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage SegmentationDescription of customersDescription Product ChildrenInfluenced by their parents and friends, good tastes (more sweetness) Low thickness High sweetness YouthsFashionable, dynamic, want to try new things, strong tastes Low thickness Changeable tastes AdultsMature, prefer healthier, moderate tastesLow thickness Senior CitizensRational, prefer light tasteModerately high thickness Low sweetness PatientsUse it as to pursue recoveryHigh thickness Segmentation market research needed will focus on one segmentation ( e.g. the youths segment) when first entering the market

11 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 6. Strategy Not just selling product, but selling health good relationship with the local society and concerns for the development of the local community introducing the culture of bio-health care beverage Marketing budget will be most critical for the success of the product.

12 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage Short-term (1-2years): focus on Pennsylvania do some improvements to the product cultivate the first generation customers Mid-term (3-5years): other states of the U.S manage our distribution channels and inventory export products to Japan and some other places Long-term (6-10years): fully exploit the U.S market and expand to the whole world dedicate more to the social community development and try to build a good company image

13 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 7. Marketing Plan Volumes11TypesCost ($)Packaging cost ($) Retail price ($) Whole sale Price (85%) ($) Glass bottle355ml Paper can, Large1500ml PET, Median350ml Pop can355ml Price Policy Distribution channels: search stores, supermarkets, shops, clubs, theaters and any other places that sell beverages MUSHA pub or MUSHA store Sell all around the world

14 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage Promotion activities Advertising Other promotion skills:  Invite some special residence to try our products for free  Hold some parties to explain the Mushroom concept  Direct sale to residence and provide with some free trials  Sell the product with some other goods such as some toys, etc  Support some Mushroom festivals Public relations Mint-tech will try to build good relationship with its partners and community.  Attend some exhibitions and business shows to enhance our brand and company awareness, especially Food & Beverage shows  Participate in some of the ceremony and good show hold by distributors  Keep in firm contact with local government and administrative organizations  Get close with local farmers who grow mushrooms

15 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage Website: B2B, B2C Packaging: CategoryCapacityObjective Customers Glass bottles355mlMost of the customers, adults especially Pop can (Aluminum)355mlYouths, adults, working period Paper can Large1500mlFamily oriented, long journey PET Median350mlFashion people, girls

16 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 8. Production and Operations Plan Location superiority Kenneth Square in southeastern Pennsylvania Mushroom capital Technical support: ISO9001 quality control system and ISO14000 international environmental quality system advanced production equipment, unique extraction technology, strict quality control and scientific management method.

17 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage Workflows: Raw material placement SterilizationFerment Filtered Condense CannedHigh-pressure sterilize Product Inspection Mycelium developed Mycelium selection

18 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage Item of equipmentCost Bio-lab equipment400,000$ Fermenting can (three)500,000$ Filter machine500,000$ Packaging equipment500,000$ Others600,000$ WorkshopLeased Facility and Equipment:

19 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 9. Insurance & Risk control Technique risk Production risk Financial risk Public Relation risk Law issue

20 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage 10. Management and Human Resources Plan NameExperienceRole Guo HongzhangOver 10years’ inter-trade experience and management experience Chief Director of board Yin JieOver 10years’ inter-trade experience and management experience General Manager & HR Manager Cheng TianSeveral years of management experience Assistant to GM Guo HongyuanSenior researcher, over 20 years exps in food industry R & D manager Hired from local/Manufacturing manager Hired from local/Marketing & After sale service Manager Hired from local/Finance manager

21 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage Other Personnel: Including: Mostly hired from local WorkersNumbers Stream-line (operation staff)2 Packaging3 Porters2 Quality-control1 Others (safety, etc.)3

22 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage Mint-tech’s stock shared between management team and venture capitals: Partners Cash & Deposit Intangible value Percentage in initial stock Management team ( technique and patent value) 3,000,000$30% Venture capital7,000,000$70% Loan2,000,000$ 11. Finance Plan

23 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage Sales Prediction: costAmount Fixed assets2,500,000 Company start-up cost500,000 Plant leased ( one year)300,000 Manufacturing cost ( material water, electricity, etc.35% of sales) 1,400,000 Wages250,000 First year marketing research and other marketing cost3,000,000 total7,950,000 Initial Cost Prediction:

24 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage Cost prediction in 5 years: year 1year 2year 3year 4year 5 Fixed assets (including start-up cost) depreciation 600,000 R&D costs 200, ,000800,0001,200,00 0 1,800,000 Plant leased ( one year) 300,000 Manufacturing cost (35% of sales) 1,400,000 2,800,0005,600,00 0 8,400, ,600,00 0 Wages250,000275,000302,500332,750366,025 Marketing cost 1,200,000 2,400,0004,800,00 0 7,200, ,800,00 0

25 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage Profit and loss forecast or statement: P/L sheet year 1year 2year 3year 4year 5 1.sales4,000,0008,000,00016,000,00024,000,00036,000,000 product cost2,500,0004,100,0007,300,00010,500,00015,300,000 sales cost1,200,0002,400,0004,800,0007,200,00010,800,000 2.sales profits300,0001,500,0003,900,0006,300,0009,900,000 management cost 250,000275,000302,500332,750366,025 finance cost100, ,000 3.total profits-50,0001,125,0003,397,5005,767,2509,333,975 tax0450,0001,359,0002,306,9003,733,590 4.net profits-50,000180,0002,038,5003,460,3505,600,385

26 Add: No 185, Ao na Road,Waigaoqiao Free Trade Zone,Shanghai,200131,China Tel: Fax: Website: Business Plan: Mushroom Beverage


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