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DEVELOPMENT OF A WEBSITE: NEW SERVICE FOR ZKYSKY  DESIGN COMPANY NYU-School of Continuing and Professional Studies X50.9252 NEW PRODUCT AND SERVICE DEVELOPMENT.

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Presentation on theme: "DEVELOPMENT OF A WEBSITE: NEW SERVICE FOR ZKYSKY  DESIGN COMPANY NYU-School of Continuing and Professional Studies X50.9252 NEW PRODUCT AND SERVICE DEVELOPMENT."— Presentation transcript:

1 DEVELOPMENT OF A WEBSITE: NEW SERVICE FOR ZKYSKY  DESIGN COMPANY NYU-School of Continuing and Professional Studies X NEW PRODUCT AND SERVICE DEVELOPMENT Adjunct Associate Professor David Goldsmith Student DL Fall 2005

2 ZKYSKY VISION *To develop high quality design, adjusting to every clients needs, base on pure forms and the use of the correct typography. ZKYSKY MISION * To successfully launch a website by December 2005 in order to increase our business awareness among the target market and improve our communication with clients.

3 GOALS OF THE NEW SERVICE *Increase number of clients by December 2005 by 30%. *To be part of the top 20 best paid design companies in Buenos Aires. *To have an actualized portfolio. *To have an fluent interaction with our fix clients. *To open the doors for international market. *To increase awareness of the company. *To settle alliances with suppliers and colleagues in order to improve promotion of our services. GOALS OF THE STAGE GATE  PROCESS *Launch web on December *Optimize the time,money and effort in the process. *Settle a structure for employees to follow accurately based on parallel development.

4 *STAGE GATE PROCESS *DISCOVERYGATE 1*STAGE 1 SCOPING GATE 2*STAGE 2 BUILD BUSINESS CASE GATE 3 *STAGE 3 DEVE- LOPMENT GATE 4 *STAGE 4 TEST AND VALIDATION GATE 5*STAGE 5 LAUNCH POST LAUNCH REVIEW RISK DECREASES ALONG THE PROCESS PARALLEL DEVELOPMENT MARKETING AND PROMOTIONS TECHNOLOGY AND OPERATION OTHERS AREAS OF THE COMPANY NECESARIES

5 *DISCOVERY: IDEA GENERATION *Promote idea generation amongst employees. *Observing and analyzing the client. *Observe the competence. *Seek new technical possibilities. *Talk with friends, colleagues and supplier. *Ask advice from consultant. *Study our problems. *Idea Bank GATE 1: IDEA SCREEN - Does it meet ZkySky vision? - Does it meets our objectives? - Does it meet our objectives? - Is the market growth, size and opportunity attractive? - What is the service advantage? - Are the projects technically feasible? - Are there any killer variables in the legal matter? g1g2g3g4 g5 PLS0S1S2S3S4S5

6 GATE 2: SECOND SCREEN*STAGE 1: SCOPING Preliminary assessment: *Market: Internet search. Quick market test. *Technical: Check technical and operating feasibility. Settle an estimated time and cost strategy. Find out about the legal risks. - Do we have a service advantage? - Does it reach our target market? - Did we find interested clients? - Did we found any legal impossibility? - Did we found any technical impossibility? - Is the estimated time fit our timeline? - Is the estimated cost fit our budget? g1g2g3g4 g5 PLS0S1S2S3S4S5

7 *STAGE 2: BUILDING BUSINESS CASE *Define target market. *Define website concept. *Specify the service positioning strategy. *Specify what the service advantage will be. *Set the requirements and attributes of website. *Make your service project detailed plan. *Analyze competition. *Elaborate a complete analysis of the cost and benefits of the new service. *Specify the technology that will be used. GATE 3: GO TO DEVELOPMENT - Do we meet our target market? - Do we have a strong service advantage? - Do we meet our budget? - Do we meet our timeline? - Is the service plan confirmed? g1g2g3g4 g5 PLS0S1S2S3S4S5

8 *STAGE 3: DEVELOPMENT *Develop a website model. *Define the website map. *Test with client. *Get different sources of feedback. *Settle marketing plan for launch of the website. *Update financials. GATE 4: GO TO TESTING - Do we still meet our budget? - Do we still meet our objective? - Do we still meet our timeline? - Do we still meet our target market? - Any positive feedback from tests? - Review marketing plan. g1g2g3g4 g5 PLS0S1S2S3S4S5

9 *STAGE 4: TESTING AND VALIDATION * Evaluate clients acceptance. * Trial sell. * Technical and operational tests. * Run internal tests. * Revise business and financial viability. GATE 5: GO TO LAUNCH - Was the acceptance high? - Do we meet the budget? - Where they positive feedbacks? - Are we all working towards the same goal? - Is it technical and operational feasible? - Do we meet our target market? g1g2g3g4 g5 PLS0S1S2S3S4S5

10 *STAGE 5: LAUNCH *Post website *Marketing plan into action. POST-LAUNCH REVIEW - Review financial profits. - Review increase in new clients. - Review changes in brand awareness. - Analyze failures and success - Did the objective was met? - Learn from mistakes. g1g2g3g4 g5 PLS0S1S2S3S4S5


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