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Published byDonald Howard Richards
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KEY TERMS UNIT 4 (DISTRIBUTION) Marketing
GETTING PRODUCTS TO THE CUSTOMERS; HELPING CUSTOMERS FIND AND GET PRODUCTS. Distribution (Place) #1 SHOWNEXT MARK FOR REVIEW Review
THE PATH A PRODUCT TAKES FROM MANUFACTURER TO CONSUMER. Channel of Distribution #2 SHOWNEXT MARK FOR REVIEW Review
PATH WHERE THE MANUFACTURER SELLS THE PRODUCT DIRECTLY TO THE CONSUMER. Direct Channel #3 SHOWNEXT MARK FOR REVIEW Review
PATH WHERE OTHER BUSINESSES HANDLE THE PRODUCT BETWEEN THE PRODUCER AND THE CONSUMER. Indirect Channel #4 SHOWNEXT MARK FOR REVIEW Review
ANYONE WHO HANDLES A PRODUCT IN BETWEEN THE MANUFACTURER AND CUSTOMER, TYPICALLY WHOLESALERS AND RETAILERS. Intermediary (Middleman) #5 SHOWNEXT MARK FOR REVIEW Review
COMPANIES THAT ASSIST WITH DISTRIBUTION ACTIVITIES BETWEEN BUSINESSES. Wholesalers #6 SHOWNEXT MARK FOR REVIEW Review
HYBRID WHOLESALER/RETAILER; WAREHOUSE SET-UP WHICH SELLS TO CONSUMER MEMBERS. Wholesale Clubs #7 SHOWNEXT MARK FOR REVIEW Review
THE FINAL BUSINESS IN AN INDIRECT CHANNEL OF DISTRIBUTION FOR CONSUMER PRODUCTS. Retailer #8 SHOWNEXT MARK FOR REVIEW Review
OFFER PRODUCTS FROM ONE CATEGORY OF MERCHANDISE OR CLOSELY RELATED ITEMS. Limited-Line Stores #9 SHOWNEXT MARK FOR REVIEW Review
OFFER PRODUCTS FROM 1 CATEGORY OF MERCHANDISE OR CLOSELY RELATED ITEMS. Limited-line Stores #10 SHOWNEXT MARK FOR REVIEW Review
HUGE DEPARTMENT STORES WITH HIGHLY DIVERSIFIED MERCHANDISE AND SERVICES. Superstores #11 SHOWNEXT MARK FOR REVIEW Review
LOCATED VERY CLOSE TO THEIR CUSTOMERS, OFFERING A LIMITED LINE OF PRODUCTS THAT CONSUMERS USE REGULARLY. Convenience Stores #12 SHOWNEXT MARK FOR REVIEW Review
GROUP OF STORES LOCATED TOGETHER AND PLANNED AS A UNIT TO MEET A RANGE OF CUSTOMER NEEDS. Shopping Centers #13 SHOWNEXT MARK FOR REVIEW Review
LARGE BOX-LIKE, FREE- STANDING, SINGLE-FLOOR, LIMITED-LINE STORE (BEST BUY & HOME DEPOT). Box Stores #14 SHOWNEXT MARK FOR REVIEW Review
SELLS DIRECTLY TO THE CONSUMER’S HOME RATHER THAN REQUIRING THE CONSUMER TO TRAVEL TO A STORE. Non-Store Retailing #15 SHOWNEXT MARK FOR REVIEW Review
COORDINATES TRANSACTIONS BETWEEN BUSINESSES THAT BUY AND SELL PRODUCTS. Agent #16 SHOWNEXT MARK FOR REVIEW Review
A VERY LARGE MASS, SIZE, OR VOLUME OF MERCHANDISE; BUYING IN “BULK” CAN GET A QUANTITY DISCOUNT. Bulk #17 SHOWNEXT MARK FOR REVIEW Review
THE PERIOD OF TIME FROM WHEN A PRODUCT 1 ST ARRIVES UNTIL IT IS SOLD. Turnaround #18 SHOWNEXT MARK FOR REVIEW Review
PATH WHERE PRODUCT RETURNS TO MANUFACTURER FROM CONSUMER TO BE RECYCLED. Reverse Channel #19 SHOWNEXT MARK FOR REVIEW Review
PATH WHERE PRODUCT CHANGES AT EACH LEVEL OF THE DISTRIBUTION CHAIN (WHEAT,GRAIN, FLOUR, BREAD). Linked Channel #20 SHOWNEXT MARK FOR REVIEW Review
The End REVIEWEND
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