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MTV Mobile: Content & Beyond April 2011. Introduction - Who We Are Mobile Content – What Are We Doing? Beyond Content – The MBL MBL - What are we talking.

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Presentation on theme: "MTV Mobile: Content & Beyond April 2011. Introduction - Who We Are Mobile Content – What Are We Doing? Beyond Content – The MBL MBL - What are we talking."— Presentation transcript:

1 MTV Mobile: Content & Beyond April 2011

2 Introduction - Who We Are Mobile Content – What Are We Doing? Beyond Content – The MBL MBL - What are we talking about Partnership - How does it work MTV Value - What do we offer MBL - Facts and Figures Contents

3 Introduction A Full Service media owner that sits within Viacom’s huge brand portfolio – With MTV at our core.

4 Global Scale Canada: MTV Canada CMT TV Land BET USA MTV MTV2 MTV TR3S MTV Hits MTV Jams mtvU MTV Puerto Rico VH1 VH1 Classic VH1 Soul VH1 Uno Latin America MTV Brazil MTV Latam North MTV LatAm Central MTV LatAm South VH1 Latam (North) VH1 Latam (Central) VH1 Latam (South) VH1 Venezuela Canada 4 Channels and Channel Households: 7,157,000 United States 31 Channels & Channel Households: 98,537,000 Latin America 13 Channels & Channel Households 53,054,000 Asia Pacific (MTV): Australia China India Indonesia Japan Korea Mandarin New Zealand Pakistan Southeast Asia Thailand Asia Pacific (VH1): Australia India Indonesia Thailand Europe, Middle East & Africa (VH1 & Viva): European Hungary Germany Viva Italia Polska VIVA Russia UK (VH1, VIVA) VH1 Classic) Europe, Middle East & Africa (MTV): Adria Arabia base (Africa) Benelux Denmark España European Finland France (MTV, MTV Idol, MTV Pulse) Greece Germany (MTV, Entertainment) Hungary Italia (MTV, MTV Brand New, MTV Hits, MTV Gold, MTV Pulse) Netherlands Norway Poland Portugal Romania Russia Sweden Turkey Ukraine UK (MTV, MTV Base, MTV Dance, MTV lux, MTV Hits, MTV2, MTV R) MTV Networks global household distribution 708,024,000* Asia Pacific 25 Channels & Channel Households: 334,838,000 Europe, Middle East, Africa 88 Channels & Channel Households: 214,438,000

5 Who We Are MTV Networks International is the network outside USA and consists of 63 main MTV channels, 165 online properties in 152 territories reaching 500+ million households MTV is the world’s largest television network and the leading multimedia brand for youth - has been the world’s most valuable media brand for 7 years according to Interbrand and Business Week 65% of MTV’s adult viewers are aged between yrs MTV is positioned as the #1 international youth entertainment brand with a supporting b2b position as ”the youth expert”

6 Viacom Networks is the widest distributed Mobile TV network in the world –Mobile video relationships with 100+ operators and distributors –Representing 70% of European mobile video audience –MTVN Mobile TV distribution covers 88% of Europe's 3G subscribers –Mobile deals with operators surpassed 1bn users MTVNI is one of the world’s most successful Mobile TV programmers –MTVN channels always rank within the top Mobile TV channels and are up to 30% of all viewing on Mobile TV –Over 800 hours of award-winning programming* –Channels cover music, general entertainment, kids, comedy, animation and more *“Best Cross Platform & Interactive mobileTV format”: MIPCOM 2007 “Best Video Producer”: Mobile Entertainment Awards 2007 MTV Networks Mobile

7 MTV have a range of mobile products: Linear simulcast channel Mobile TV loops –MTV –Nickelodeon –South Park Short clips for mobile –MTV –South Park Full length VOD –MTV –Nickelodeon –South Park Mobile personalisation assets –MTV –Nickelodeon –South Park ●MTV, Nickelodeon and South Park ●Thousands of hours of content ●Top rated shows: clips, full length and loops ●Multiple Languages ●Hundreds of personalisation assets ●New content added all the time MTV Mobile Content

8 Beyond Content Mobile content has, and continues to generate MTV millions of dollars of revenue annually around the world As the technology evolves, so do users, their behaviours and devices MTV moves with them MTV has a large number of interactive applications across multiple platforms that entertain and inform The mobile space is growing, and so are we… MTV are moving beyond content to centre themselves in young people’s lives

9 Mobile Brand License (≠ MVNO) Broad partnership with a telecom operator Price plan to customers MTV mobile becomes Youth offer Telco remains telco (back office) MTV promotes on all platforms Offer added value by adding MTV components to the offer Beyond Content: MBL

10 Define roles and responsibilities. Remuneration Operator owns the subscribers MTV owns the brand How does it work MTV Communication Retention Content Events 360 Offer Price & promotion Operator Mobile service Billing Back office Tech support Distribution

11 Target pre paid post paid (or hybrid) Aggressive offer not cheapest but most relevant for target per market Attractive offer Free MTV content (video but also event, goodies) use international leverage (sell the non sellable) Optimal distribution for optimal integration into the operator’s portfolio 4 Basic Rules

12 Focus on acquisition and retention at the same time Brand MTV Mobile Dedicated team working on MBL in every country. Claim Gif me more MTV. Unlimited access to our platforms ; regional and international : - TV airtime - Online - Events - A la carte - Presenters - Merchandise MTV Value: What We Bring

13 Airtime on our TV channels New campaign will be launched 3rd week of April in Germany, Switzerland and Holland. Belgium in June Gif concept Campaign is cleared for global usage MTV Value: TV Airtime

14 MTV Value: TV Creative

15 Local MTV Events Only for MTV Mobile members Or Free for MTV Mobile members MTV Value: Events

16 MTV Value: EMA’s 2010 edition was the first local and global approach 100 MTV Mobile winners were invited Full VIP treatment

17 Social Media Goals are to create fans and to communicate our promos or contests Regional Online bannering Promotion internally throughout own websites. MTV Value: Online

18 Focus on acquisition and loyalty MTV Value: Merchandising

19 Own MTV Mobile shops in Belgium and Germany developed by the operator MTV Value: Mobile Stores

20 MTV Value: Print & Outdoor External media partnerships & support from operators

21 Monthly exclusive episodes for premiere on MBL Distribution Triple A content to all operators 2 weeks prior to TV Promotions through base SMS & TVC Only for MTV Mobile customers MTV Value: Video Content Schedule ( TBC): March --> Jersey Shore 3 April --> Paris Hilton Dubai BFF May --> Teen Mom June --> Hard times July --> TBD August --> Paris Hilton my BFF September --> 16 & pregnant October --> That Girl November --> Beavis & Butthead

22 MTV Mobile Application Reach and Retention tool Access client base and new customer experience More value for money

23 MBL: Facts & Figures

24 8 countries 2.7 M users Gross value for the operators of > 1 billion $ Pre - & postpaid offer 10 to 90 $ ARPU 2 contracts were extended, Belgium and Germany Last year we launched 2 new cooperation's in Switzerland and The Netherlands MBL: Facts & Figures

25 For further details please contact: James Davis VP Commercial, Digital Media MTV Networks International, Emerging Markets Thank You


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