Presentation on theme: "BARISTA Presented by:- Mayur Jain Ravi Vohra Enjoy a Barista experience. One cup at a time."— Presentation transcript:
BARISTA Presented by:- Mayur Jain Ravi Vohra Enjoy a Barista experience. One cup at a time.
MD – Ravi Deol In India, Barista entered in 2000. He is the alumni of XLRI,Jamshedpur.
Barista In Numbers COUNTRYINDIA SRI LANKA UAE NUMBER OF CITIES 15 1 ( Colombo) 1 ( Dubai ) STORES10632
Awards Brand of the Year’ (2002). - BBC, The Times of India and Business Standard TOPS award for Specialty Coffee Excellence by the Specialty Coffee Association of America (SCAA) Café of the Year’ award -The Times Group Barista selected as one of the 100 super brands in the country
BARISTA INTO CoffeeFoodMerchandiseMusic Gift certificate
PROMOTIONS Zoom macha de Corner – Spot the voice contest Barista Trump Card – 1 beverage free on 4 beverage Classy Watches - Timex Valentines promotion Lux-urious - Lux Body wash Corner it - Close-up corners
Expansion & tie-ups Tie-up with Planet M, Crosswords. Outlets in IIT Chennai & St.Stephens College, New Delhi Entering Other Asian Markets like Indonesia,Thailand, Nepal etc. Outlets in Banks( Abn-Amro), Movie Theaters(PVR Delhi), Offices(HSBC,GE), Airports, Hotels etc.
HISTORY Roots back to the old coffee houses in Italy Simple pleasures of coffee Skilled Italian roast masters Espresso bars
A few facts…. Specialty coffee retailer offering high quality beverages and food accompaniments Pioneers in establishing the concept of "organized coffee retailing as an experience for the customer" at a national level in India Strong brand equity - connoting "premium" experience at reasonable cost Currently, amongst the leading food retail chains, in terms of number of outlets, and the largest specialty coffee chain Wide presence with 130 outlets across three countries including Dubai and Sri Lanka Key Shareholders- Sterling Group of Companies and Tata Coffee Ltd.
Coffee The Barista House Blend Steaming hot espressos Cappuccinos Lattes made from the finest Arabica beans Fruit smoothies Chilled granites Cold and frozen coffees
Facilities Coming up….. Plans to add Laptop Surfing to its Wi-Fi enabled Stores. Will buy Laptops & Recently implemented Intel’s Wi-Fi Solutions in 70 Outlets Across the Country. Intel’s Wi-Fi Solutions in 70 Outlets Across the Country.