Presentation on theme: "Strategic Management MNGMT 4923 Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional."— Presentation transcript:
Strategic Management MNGMT 4923 Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library
Evaluating the External Environment Leveraging the Library & Web
GAMESTOP Brick & Mortar 6600 Stores $9 Billion 2011 Stock fallen 30% Game sales trending to downloads Profits based on reselling shrinking pool of video games
Response Now: Console Game Purveyor Future: Repair/Resell Apple Gadgets
ROC Refurbishment Operations Center $7 Million/ 182,000 square foot facility Gives GameStop entry into new business
Evaluating the Environment Need sources of merchandise Needs sources of merchandise Needs store traffic and good merchandising In Place
GameStop Purchases BuyMyTronics
Website calculates price of used –Cameras –Smartphones –Thousands of other Gadgets GameStop can now cherry-pick the best for refurbishment & resale
Bottom Line There are 230 million Apple devices in the hands of American consumers. GameStop will be their secondhand Apple store
How did they come up with this plan?
Evaluating the External Environment
Research Industry Environment Library Database First Research Societal Environment World Wide Web Google
First Research Library Website – Under Articles/Business Detailed Reports on RETAIL –Consumer Electronics & Appliances Stores –Used Merchandise Stores As Students Read/Annotate/Question
Societal Environment Examine Social Trends Examine Technology Trends Examine Demographic Trends Examine Economic Trends How to I Search all these Trends!
Language Language Language Google site searchingGoogle Social trends for gaming retail site:edu Social trends for gaming retail site:gov OR Tech Trends for gaming retail
Example Search: Tech Trends for gaming retailTech Trends for gaming retail Found: DeloitteDeloitte analysis of top technology trends for 2011 Trends in Video Games and Gaming
Learning Objectives Define the environment in the context of business. Understand how an organization and its environment affect each other. Learn the difference between the general environment and the industry.