Presentation is loading. Please wait.

Presentation is loading. Please wait.

Target Group I: Amber Gibler, Mark Mitacek, Tucker Moore, & Katie Yaeger.

Similar presentations


Presentation on theme: "Target Group I: Amber Gibler, Mark Mitacek, Tucker Moore, & Katie Yaeger."— Presentation transcript:

1 Target Group I: Amber Gibler, Mark Mitacek, Tucker Moore, & Katie Yaeger

2 Amber Gibler  Senior, May 2015  Business in Marketing  Wardsville, MO

3 Mark Mitacek  Junior, May 2016  Business in Finance & Statistics  Chicago, IL

4 Tucker Moore  Senior, May 2015  Strategic Communication  Lee Summit, MO

5 Katie Yaeger  Senior, May 2015  News Editing  Atlanta, GA

6 Target Facts  Founded by George Draper Dayton  Summary : An upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores  First store opened in 1962 in Minneapolis  CEO : Brian Cornell  Second largest general merchandise retailer in America, 1801 stores  Brand Promise : Expect More, Pay Less

7 Project Analysis  How to use E-Commerce and mobile platforms as effective cross-channel marketing tools to drive sales and profitability at their in-store brick and mortar locations

8 Supporting Data  Internet users make up:  87% of adults (86% of women)  93% of adults ages 30 to 49  97% of adults who received at least an undergraduate degree  93% of adults who earn between $50,000 and $74,999 annually  87% of adults who live in a suburb

9 Supporting Data  E-commerce sales (Q2 2014)  Totaled $75 billion (up 4.9% from Q1 2014)  Made up 6.4% of total sales (up from 6.2% in Q1 2014)  Multichannel marketing  In 2013, million adults redeemed an online coupon  This year, mobile sales are expected to be $56.72 billion for U.S. customers; mobile influences more than $670 billion in total sales  This year, about 77 million adults in the U.S. will use a mobile coupon  90% of adults own a cell phone; 60% of those are smartphones  42% of adults own a tablet  Average smartphone user spends 2 hours and 22 minutes on the device daily

10 Supporting Data  BOPS (Buy Online, Pick up in Store)  Increased visitors to website; decreased online sales  Increased visitors to and sales in brick-and-mortar stores  Increased overall sales

11 Competitive Analysis  Key Direct Competitors  Walmart  Amazon  Kohl’s

12 Competitor: Walmart  Most direct competitor  Revenue growth outpacing industry average  Sales in US improved 3.4% in the last quarter  One of the largest eCommerce stores - $10 billion in annual sales  Announced five-day expansion of Black Friday sales

13 Competitor: Amazon  Competes with Target online  Holds large market share in diverse categories – 1/5 th of entertainment sales in the UK  Currently cutting prices in variety of product categories in order to compete with Target and WalMart

14 Competitor: Kohl’s  Middle-market department store.  Third quarter earning fell 20%  Plans to be “the most engaging retailer in America”  New loyalty program has 15 million users - earn $5 credit on every $100 spent.

15 SWOT (Before) StrengthsWeaknesses Philanthropic image Not viewed as “discount store” Quality products Brand image Employee presence w/in stores Strong private label brands 2013 Security breach Basic features on mobile app OpportunitiesThreats Leverage #AlexfromTarget on mobile platforms International expansion similar to Canada Increasing online retail Leverage Instagram home design phenomenon Decreasing revenue relative to competitors Costco’s growth Amazon’s dominance of online retail

16 Target Guests  Target guests are …  Young  Well-educated (51 percent have completed college)  Moderate- to better-income families  More than half are married  33 percent have children  Majority (60 percent) female  Target guests have …  Active lifestyles  Median annual income of $60,000  A median age of 42

17 Umbrella Idea  App update

18 Our Ideas  Online Sales Calendar  Registry Pick-up  Target Home Design

19 Idea: Target Sales Calendar  Calendar view of sales for the month  Access through Target app only  Calendar available for online view only  Sales apply to in-store purchases only  Saved sales sync with the consumers’ personal Calendar  Reminder option

20 Example Sales Calendar

21 Idea: Registry Pick-up  Review registries on Target app (& website)  Place order to purchase gift  Pick-up wrapped present(s) in store  Optional  No additional cost  Pick-up location placed in back of store  Guests given 15% off coupon for in-store purchases only

22 Idea: Target Home Design  Design a room using Target merchandise  Focus: promote home décor section  Paint  Furniture  Accessories  Available on Target app only  Order online & pick-up in store  Bundled pricing for $200+ purchases

23 Brief Recap  Umbrella Idea: update Target app to provide more services that drive additional foot traffic  Target Sales Calendar  View monthly sales on app  Purchase of items in-store only

24 Brief Recap  Registry Pick-up  Place order on app  Pick-up gift in store and receive coupon to in-store purchases only  Target Home Design  Design capabilities on app  Place order on app  Pick-up items in-store

25 SWOT (After) StrengthsWeaknesses Philanthropic image Not viewed as “discount store” Quality products Brand image Employee presence w/in stores Strong private label brands Powerful updated app Unique Home Design function 2013 Security breach OpportunitiesThreats Leverage #AlexfromTarget on mobile platforms International expansion similar to Canada Increasing online retail Decreasing revenue relative to competitors Costco’s growth Amazon’s dominance of online retail

26 Next Steps (To Do List)  Sales calendar:  Discuss how to build sales calendar with programmer and set timeline for completion  Confirm sales dates for the next month with corporate  Investigate procedure for linking events from app to Outlook, Google and Apple Calendars

27 Next Steps (To Do List)  Registry pick-up:  Discuss how to add registry pick-up feature to app with programmer and set timeline for completion  Determine where guests can pick up registry items in store  Determine how much extra employee time/money is necessary for compiling items for pick-up

28 Next Steps (To Do List)  Target Home Design:  Discuss how to add this feature with programmer and set timeline for completion  Confirm merchandise and prices for Target’s home decor products  Come up with various room prototypes

29 Thank you!

30 Works Cited Page  25 Standout Stats on Multichannel Marketing. (2014, April 30). Retrieved November 18, 2014, from direct-marketing-association/  Bensinger, G. (n.d.). Amazon’s Spending Leads to Biggest Quarterly Loss in 14 Years. Retrieved November 18, 2014, from loss ?KEYWORDS=Amazon  Booton, J. (2014, November 17). Why Amazon keeps cutting prices for consumer goods. Retrieved November 18, 2014, from easing-prices-for-consumer-goods  Butler, S. (2014, November 10). Amazon takes 22.5% of UK entertainment market. Retrieved November 18, 2014, from entertainment-market-sales-games-film-music-tesco-hmv  Carmichael, M. (2012, March 19). The Demographics of Retail | Ad Age Stat - Advertising Age. Retrieved November 18, 2014, from retail/233399/  Chen, A. (n.d.). Kohl’s Reports Lower Profit, Sales. Retrieved November 18, 2014, from  Community Giving and Service | Target Corporate. (n.d.). Retrieved November 18, 2014, from https://corporate.target.com/corporate-responsibility/community-impact  Davis, S. (2013, May 23). How Target, Walgreens And Home Depot Have Forever Changed The Private Label Game. Retrieved November 18, 2014, from  Fagel, J. (2013, May 20). Why Target and Facebook Cartwheel is a #Fail. Retrieved November 18, 2014, from  Fast Facts | Target Corporate. (2009, January 13). Retrieved November 18, 2014, from  Fukushima, K. (2014, November 12). Walmart (WMT) Stock Up Today as it Declares a Five Day Black Friday. Retrieved November 18, 2014, from  Gallino, S., & Moreno-Garcia, A. (2013, July 1). Shop Online, Pick Up in Store? Retrieved November 18, 2014, from  Internet User Demographics. (2014, January 31). Retrieved November 18, 2014, from  Leinbach-Rehyle, N. (2014, August 28). How Target Stands Out Among Its Discount Store Competitors. Retrieved November 18, 2014, from  Levy, K. (2014, November 4). 'Alex From Target,' The Teen Who Went Viral On Social Media, Was All A Marketing Ploy. Retrieved November 18, 2014, from  Murphy, W. (2010, October 25). An inside look at how Target ensures quality in a complex supply chain. Retrieved November 18, 2014, from knowledge/ an-inside-look-how-target.html  Retail & Consumer: 2014 Holiday Outlook. (n.d.). Retrieved November 18, 2014, from  Romell, R. (2014, October 29). Kohl's Corp. is poised to launch a major change in its retailing approach. Retrieved November 18, 2014, from major-changes-including-personalized-marketing-b z html  Springer, J. (2014, November 13). Walmart comps turn positive in Q3. Retrieved November 18, 2014, from q3  Stock Charts for TARGET CORP (TGT). (n.d.). Retrieved November 18, 2014, from  U.S. Census Bureau News. (2014, November 18). Retrieved November 18, 2014, from


Download ppt "Target Group I: Amber Gibler, Mark Mitacek, Tucker Moore, & Katie Yaeger."

Similar presentations


Ads by Google