Presentation on theme: "“ ” Licensed products and merchandise are not manufactured by leagues,teams, or schools but rather by independent companies under an agreement with a."— Presentation transcript:
“ ” Licensed products and merchandise are not manufactured by leagues,teams, or schools but rather by independent companies under an agreement with a sports entity.
Licensing And Merchandise Online Stores Retail Stores Licensed goods are available is the following places :
Star Wars merchandise is an example of licensed goods Toys such as Kenner, Hasbro, and other collections avenge about 12 million in revenue. When it comes to licensing, Star Wars brings in approximately 625 million.
The hit Disney animated movie "Frozen" was expected to be the 2014 breakout star of the licensed merchandise industry, which last year represented $121 billion in revenues, according to a Licensing Industry Merchandisers Association report that came out.
Licensed merchandise is available through many channels of distribution.
Special promotion do is create partnerships between the licensor and my licensee to help boost store traffic.
For example: The collegiate licensing company generates huge profit from sales of collegiate appeal at local level in communities.
Because of the high demand for licensed products and the wide distribution channels, both licensees and licensors face challenges from rampant counterfeiting.