Human Resources Manager Ravi Brar Supervisor morning shift Richard Azinwi Part-time staff morning shift Supervisor evening shift Nadia Maqbool Part-time staff evening shift
Marketing Target – Active people, on the go, Price Controlled by Franchisor Average $6.00 per drink Place Location, close to Walmart, Canadian Tire, U of S, growing commercial area.
Marketing Product Fruit Smoothies: Brazilian Thunder, High Impact Acai, Kick Start… etc. Food – Wraps and protien bars Merchandise – T-shirts, Cups, Hats… etc. Service – Healthy lifestyle with convenience
Marketing Promotion - Local Mail out to S7N U of S Target gyms with other Booster Juices Sponsor local sporting events Large scale marketing by Franchisor – from royalty agreement
Finance Return on investment 18% NPV$245,000 Return on Assets 11% (in the third year) Return on Equity15% (in the third year) Dividends Policy$20,000 cash in hand
Finance Critical Factors: Number of customers Interest rate Economic Breakeven 77 customers per day in the first year 11% interest rate Worst Case Scenario: 60 customers per day and 7% interest rate, $ -48,000 NPV and -6% IRR Best Case Scenario: 100 customers per day and 5% interest rate $538,000 NPV and 36% IRR