Presentation on theme: "WAGGGS Logo Workshop Asia Pacific Regional Conference 2010."— Presentation transcript:
WAGGGS Logo Workshop Asia Pacific Regional Conference 2010
The background 2005 rebranding and launch of girls worldwide say Moved us to put the girl at the centre of everything we do Was complicated from a design perspective, especially with different languages Feedback was that the World Association was getting lost in the complexity!
Current situation The logo was simplified Girls worldwide say was separated Single language logos were introduced
Tips on creating a publication or promotional material Set your objectives Identify and profile your target audience Do an audit of the publications and content you already have Develop your content Collect “highlights” – photos, graphs, quotes Use the WAGGGS guidelines and your own branding guidelines to develop a design brief
Tips on creating a publication or promotional material Working with a designer (or the WAGGGS comms team!) design your publication Cut or change text to fit the design Get the final product edited and proof read Organize for approval through your organization and WAGGGS if appropriate
Key elements of a logo FaithfulThe logo illustrates the event’s corporate image LegibleSimple and clearly read on any document, the logo should be easily remembered IdentifiablePeople should not be able to confuse it with another logo UnifyingIt needs to be recognised and accepted by members and partners AdaptableIt must be possible to adapt the logo to all of the event’s products and all other possible applications DurableOn average, a logo should last several years, with a few intermediary alterations
Merchandise WAGGGS’ online shop is at http://www.wagggs-shop.org http://www.wagggs-shop.org Each of the four World Centres also has a shop Many of our MOs also sell merchandise Some guidelines on how we can work best together on merchandise…..
Merchandise You can use the WAGGGS logos on merchandise you produce as long as it includes your country/MO name If you want to produce merchandise ONLY with the WAGGGS logo, you need to get permission from the Comms Team (firstname.lastname@example.org)email@example.com WAGGGS produces merchandise for global initiatives and events, such as World Thinking Day. We prefer you to use these as they are part of international Girl Guiding and Girl Scouting
Merchandise New products released on the site regularly, especially centenary products Join the e-mail list and get discounts and special offers Become part of the product focus groups to tell us what you want
Working with the Comms Team at WAGGGS We are here to support you, not block your creative ideas! We can help you with your design and offer advice on logos We can provide you with existing comms materials (you can also find these on the Members’ Area) The logo guidelines are available on the Members’ Area Your first point of contact is Jasmin Qureshi firstname.lastname@example.org@wagggsworld.org For merchandising Vanessa Gyasi email@example.com firstname.lastname@example.org