Presentation on theme: "Chapter 9 Merchandise Buying and Handling"— Presentation transcript:
1 Chapter 9 Merchandise Buying and Handling Eric SandersRyan Snell
2 Merchandise Management Analysis: Correctly identify customers needs and wantsPlanning: Merchandise must be purchased 6-12 months in advanceAcquisition: Merchandise must be bought from distributors or manufacturersHandling: Assure the merchandise is where it needs to be, and in proper shape to be soldControl: Over large inventory investments to ensure adequate returns on merchandise
3 Planning Dollar Inventory Investment Basic Stock Method: Basic stock level plus variable amount based on expected sales for periodPercentage Variation Method: Assumes the percentage variation in monthly stock from average stock should be half as great as the percentage variation in monthly sales from average sales
4 Planning Dollar Inventory Investment cont… Weeks Supply Method: Inventory level should be set equal to a predetermined number of weeks supply, which corresponds to desired rate of stock turnoverStock to Sales Method: Inventory planned for the beginning of the month is a ratio of stock to sales obtained from a trade association or retailers historical records
5 Choosing the right merchandise mix Inventory PlanningChoosing the right merchandise mixVariety: Number of lines (menswear, women’s wear, sporting goods, etc…)Breadth: Number of brands found in a particular merchandise lineDepth: Number of stock-keeping units within each brand of the merchandise line
6 Constraining FactorsDollar merchandise constraints: only so much money to spend on inventorySpace constraints: important to fit everything in store while maintaining a nice shopping environmentTurnover Constraints: Must keep merchandise in stock, but not have merchandise left overMarket Constraint: Must fit into the type of retailer you wish to be: specialty store vs. variety store
7 JCPenney Makes Shifts in Structure. First step was to bring in outside help…Vanessa CastagnaShe implemented change by centralizing all buying functions… this allows store management to focus on delivering a excellent shopping experience.Centralized buying process isn’t all that new, but if a retailer wants to stay competitive it must adapt or they will be gone.The new buying process is but one piece of their overall strategy…example women’s magazines.
8 Implementing ChangeNew home office merchandise action teams…responsible for assortment, planning, & selling.Focus on reducing inventory levels, and will be supported by new software based on sales history data.The new game of retailing involves reaching the customer through nontraditional ways… Internet, catalogs and other marketing methods.FairMarket Inc. is an Auction network that features merchandise overstock from JCPenney’s.
9 Key Benefits Reduces inventory. Higher turnover…more adaptable to trends.Better customer service for better shopping experience.Fashionable merchandise.