Presentation on theme: "Robert Johnson Livable Streets Advocacy Training."— Presentation transcript:
Robert Johnson Livable Streets Advocacy Training
The unified voice for active living, promoting a healthy, safe and accessible outdoor experience for all in a vibrant, engaged community. Our Mission
What is an Advocate? Someone who pleads the cause of another; who defends or maintains a cause or proposal; or who supports or promotes the interests of another.
What is an Campaign? A connected series of operations designed to bring about a particular result
Do You Want to Campaign?
We do Not Need to Be Negative
People are ready for this change We do Not Need to Be Negative
People are ready for this change They just need to know about it People are ready for this change We do Not Need to Be Negative
Complete Street (Before)
1.2 million are under the age of 16 756,000 are over the age of 65 378,000 between have at least one physical disability 40% of all Missourians Millions of Missourians Cannot Drive
1.2 million are under the age of 16 756,000 are over the age of 65 378,000 between have at least one physical disability 40% of all Missourians Millions of Missourians Cannot Drive Does the Status Quo work for them?
The citizens of the United States sent 32.6 billion dollars of their wealth overseas on foreign oil Finances
The citizens of the United States sent 32.6 billion dollars of their wealth overseas on foreign oil In January 2011 Finances
Today’s children may be the first to not outlive their parents Health
Health & Finances No sidewalks No connections around school
Complete Street (Before)
Complete Street (After)
General Strategies for Effective Advocacy
Be an Informed Citizen How transportation policies affect lives Communicate policies to elected officials Most of what you need to know can be found in the Advocacy Manual given to you today
Join an Advocacy Organization Local: BikeWalkKC State: KanBikeWalk and MoBikeFed National: League of American Bicyclists Funds alerts
Educate Others Ask what Livable Streets means to them Slightly tweak Handle objections
Facilitate Effective Meetings Pick a time and place that is appropriate for the group Build a strong agenda Ensure good facilitation
Understand and Change Perspectives You are here: You are likely not “normal!”
Perspectives; Ask Questions If you did decide to walk or bicycle…… What about Federal, State and local policy…..
Set Reasonable Goals and Compromise Users and infrastructure at the same time Baby steps
Be Completely Credible Appearance Positive & visionary Follow up
Complete Streets Is Not A Partisan Issue So Do Not Make It One
Non-partisan Identify the qualities of Livable Streets that appeal to the two main parties.
Steps to Building a Successful Campaign
Is Your Campaign the Right Fit? Has reasonable prospects for victory Results in definite community improvement Engages important groups of people Fits your organization or neighborhood’s mission, culture and resources Leverages positive media
Step 1: Define Your Issue Identify the problem Formulate a solution Illustrate how to implement the solution List people who care about what’s at stake for them These are your stakeholders. Formulate your Quick Pitch
Step 2: Set Your Campaign Goals Goals should represent the social changes you wish to see The long term goal should be be the overall goal of the campaign Short and medium-term goals are steps toward the overall goal Short and medium goals can be small It is very important that your neighborhood or organization goals support the campaign
Step 3: Assess Your Resources: SWOT List your strengths E.g. Strong fundraising ability List your weaknesses E.g. No membership structure Opportunities E.g. Safe Routes to School Funding Threats E.g. Community detractors, NIMBYs
Step 4: Strategize: Who has the power to make the change you seek? Primary Targets Specific people Not simply “city council or MoDOT” Who can apply for that grant; who must support your effort? Secondary Targets People who have influence over the primary targets Public Targets Geographic: Neighborhoods, street corridors, schools, business districts Constituencies: Soccer moms, citizens of low wealth
Obtain Stakeholders Commitments Ask the important questions Wait for an answer
Reach out to Stakeholders Prioritize based upon the effectiveness of communication. Face to face Telephone conversation
Identify a Champion
Strategy: Who has the power to make the change you seek? Create a Power Map Crosswalk on B St. Primary Targets Secondary Targets Connections to all targets
Step 5: Communicate Brainstorm ways to use social media Compose a personal story Write a letter to the editor Write your stair speech Hook Problem Solution Specific actions Slogan
Communicate: Media Tactics Press Release Op-ed Pitch your story to news outlets Local radio or TV shows Public Service Announcements Editorials or Columnists
Step 6: Tactics and Timelines Draft a tactic (to-do list) Give it a deadline Identify the lead person E.g. Identify allies in neighborhood: Your Stakeholders May 15, 2011 Neighborhood Association President TacticDateLead Person
Step 7: Manage Your Resources Large campaigns can cost money Your campaign may not require much money It is important to consider what your expenses may be Personnel Professional Expenses Printing, materials, mailing Seek in-kind support from stakeholders Outline possible income the campaign can generate
Speaking at Public Meetings
Research Protocol Length of speaking time? Are you allowed to use media? Distribute documents?
Coordinate Stakeholders Plan talking points Plan for potential arguments Respect the stakeholders efforts
Questions and Answers
Step 1: Define Your Issue Identify the problem (e.g. Crossing B Street is unsafe) Formulate a solution (e.g. B St. needs a crosswalk) Illustrate how to implement the solution (e.g. city should fund crosswalk and pedestrian signal) List people who care about what’s at stake for them (e.g. families, neighbors, disabled, runners, etc.). These are your stakeholders. Quick Pitch: Put these four elements together in sentence or two that can be recited quickly.