Presentation on theme: "Proshield Business Plan Proshield — Day and Night! 24/ 7 PROSHIELD."— Presentation transcript:
Proshield Business Plan Proshield — Day and Night! 24/ 7 PROSHIELD
Mission Statement Our mission is to protect our customers’ properties and provide quality services for a secure and comfortable life. Slogan: Proshield – Night and Day!
Business Description 1. Our Services 2. Competition in Security Market 4. Products and Services 3. Industry Description and Outlook 5. Security System Diagram 6. Marketing Plan 8. Advertisement 9. Organization Chart 10. Finance 11. Future Plans
Locations Headquarters 250 Boston Court, Pasadena, CA USA Branch office 1000 Main Street, Santa Clara, CA USA
Location South Korea Branch Office 145 Samsungdong, Kangnam-ku, Seoul, South Korea.
Competition in Security Market The 2001 Top Security Companies
Industry Description and Outlook
Products and Services Home Security Protection against burglary and invasion. You are at risk! One burglary occurs every 17 seconds, according to the Department of Justice.
Car Security Your car are at risk! One vehicle is stolen every 27 seconds in the U.S. Protection against car thefts and illegal attempts
Home and Car Security We combine simultaneous home and car security.
Customer 24/ 7 Proshield PoliceHospitalFire station Customer Database Security System Diagram
Home Security System
Activation Customer Customer’s stolen car Police 24/ 7 Proshield Car Security System
Indoor Sounder Glass Break Detector Emergency Medical Monitoring Safe watch® Closed- circuit TV Door and/or Window Contacts Monitored Fire Protection Additional Standard Touch pad Safe shield® Motion Detector Direct Paging Barrier Bars Home Security Devices
Car Security Devices Universal Module Main unit Combo Remote Passkey and Vista Interface Kit Siren Main Unit Main unit and Remote control Transponder Kit
Marketing Senior citizens Target Market Upper-middle class families Home owners Multiple vehicles owners
Marketing Plan 1. Promotions Advertising Direct Sales - Show Rooms - Optional guarantee - Second free installations - Newspapers - Magazines - Company Web site Others
2. Distribution Channels Car Dealers Car Accessory Stores Real Estate Agencies and Home Builders House Interior and House Design Companies Insurance Companies Wholesaler Model House Marketing Plan
3. Business Partners Communities and Schools Police Stations Hospitals Fire Departments
Organization Chart Pasadena Headquarters CEO Finance Marketing Customer Service R&D Advertisement.Payroll Purchasing Sales HR Seoul, Korea Santa Clara, California Training Center Technical Support Branch Operations
Director FinanceMarketingCustomer Service R&D Technical Support Santa Clara and Seoul
Pasadena Headquarters Staff
Santa Clara Branch Office Staff
Seoul Branch Office
Finance Sales and Costs 2003 January – June July – December
Income and Expenses Budget 2003
Break Even Analysis
Future Plan Branch office in Korea on July of TV commercials aimed to upper middle class women 2. Above market pricing policy 3. Relationship with the governmental authorities Marketing Strategies
If you want maximum security for your home or car, 24/7 Proshield is the company for you! Proshield – Day and Night! Call for Action! or Go to web site Proshield – Day and Night!