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Evaluation of the “See it, Hear it, Say it “ Campaign Visibility research Macedonia, YEAR 2008 Macedonia, YEAR 2008.

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Presentation on theme: "Evaluation of the “See it, Hear it, Say it “ Campaign Visibility research Macedonia, YEAR 2008 Macedonia, YEAR 2008."— Presentation transcript:

1 Evaluation of the “See it, Hear it, Say it “ Campaign Visibility research Macedonia, YEAR 2008 Macedonia, YEAR 2008

2 Presentation outline: Basic information for the Campaign “See it, Hear it, Say it” Basic information for the Campaign “See it, Hear it, Say it” Evaluation of the “See it, Hear it, Say it” campaign Evaluation of the “See it, Hear it, Say it” campaign Methodology of the research Methodology of the research Sample definition Sample definition Research results Research results

3 Basic information for the campaign “See it, Hear it, Say it”

4 1. Basic information for the campaign “See it, Hear it, Say it” Duration: 7 th November – 10 th December,2008 Duration: 7 th November – 10 th December,2008 Opening: Press conference held on the 7th of November in the offices of the First Children’s Embassy in the World Megjashi. Opening: Press conference held on the 7th of November in the offices of the First Children’s Embassy in the World Megjashi. On the press conference, the journalists were presented with several cases of physical abuse upon children from our SOS phone line for children and youth, and from the Free legal department. On the press conference, the journalists were presented with several cases of physical abuse upon children from our SOS phone line for children and youth, and from the Free legal department.

5 2. Basic information for the campaign “See it, Hear it, Say it”

6 3. Basic information for the campaign “See it, Hear it, Say it” Campaign materials: Campaign materials:

7 3. Basic information for the campaign “See it, Hear it, Say it” Media coverage: Media coverage: we had articles about the campaign in 3 daily newspapers we had articles about the campaign in 3 daily newspapers and we have been a part of 4 TV emisions in 4 diferent nacional TV Chanels ( A1, Sitel, Nasha TV and Makedonska Televizija) and we have been a part of 4 TV emisions in 4 diferent nacional TV Chanels ( A1, Sitel, Nasha TV and Makedonska Televizija)

8 4. Basic information for the campaign “See it, Hear it, Say it” Campaign materials: Campaign materials:

9 5. Basic information for the campaign “See it, Hear it, Say it” Closing: Press conference held on the 10th of December in the offices of the First Children’s Embassy in the World Megjashi. Closing: Press conference held on the 10th of December in the offices of the First Children’s Embassy in the World Megjashi. On the press conference, the journalists ( 4 from daily newspapers and 5 from TV ). were presented with the statistical facts from our SOS phone line for children and youth regarding the increased number of calls reporting violence upon the children On the press conference, the journalists ( 4 from daily newspapers and 5 from TV ). were presented with the statistical facts from our SOS phone line for children and youth regarding the increased number of calls reporting violence upon the children

10 5. Basic information for the campaign “See it, Hear it, Say it” On the Press conference held on the 10th of December in the offices of the First Children’s Embassy in the World Megjashi was made a relation between the Campaign and the Day for Human Rights – 10 December: On the Press conference held on the 10th of December in the offices of the First Children’s Embassy in the World Megjashi was made a relation between the Campaign and the Day for Human Rights – 10 December: The European Union level EURONET (European network of organizations for children’s rights whose member is the Children Embassy MEDJASI) on this day have started with signing the Document for supporting the campaign Stop the Corporal Punishment of Children in Families due to December 10th, the Day for Human Rights. The statement that EURONET had send to the UN representatives includes references against corporal and children’s punishment. The First Children Embassy that signed this document supports EURONET and have shown the campaign results (presented on the next slide) from SEE IT, HEAR IT, SAY IT, in order to emphasize once more the need for emergent eliminating of children’s corporal abuse in families, schools, street and other places. The European Union level EURONET (European network of organizations for children’s rights whose member is the Children Embassy MEDJASI) on this day have started with signing the Document for supporting the campaign Stop the Corporal Punishment of Children in Families due to December 10th, the Day for Human Rights. The statement that EURONET had send to the UN representatives includes references against corporal and children’s punishment. The First Children Embassy that signed this document supports EURONET and have shown the campaign results (presented on the next slide) from SEE IT, HEAR IT, SAY IT, in order to emphasize once more the need for emergent eliminating of children’s corporal abuse in families, schools, street and other places.

11 6. Basic information for the campaign “See it, Hear it, Say it” Statistical facts: Statistical facts: The total number of calls from November 7 to December 7 was 90 out of which 51 were on certain problems. The total number of calls from November 7 to December 7 was 90 out of which 51 were on certain problems. In 2008 (the period from January to October) out of 251 calls, the percent of calls connected with child abuse and violence was 32.5 %, while in 2007 it was 13.4%, and only for one month after the campaign began there were 51 calls on the SOS phone line for children and youth out of which 36 calls were connected with abuse or the overall percent of calls connected with abuse for this month is 70.6%. This could be found as increased awareness after the realized campaign. In 2008 (the period from January to October) out of 251 calls, the percent of calls connected with child abuse and violence was 32.5 %, while in 2007 it was 13.4%, and only for one month after the campaign began there were 51 calls on the SOS phone line for children and youth out of which 36 calls were connected with abuse or the overall percent of calls connected with abuse for this month is 70.6%. This could be found as increased awareness after the realized campaign.

12 Evaluation of the “See it, Hear it, Say it” campaign Methodology of the research

13 1. Methodology of the research Objective of the research: Objective of the research: To estimate if Macedonia’s people were aware of the “See it, Hear it, Say it” campaign and how useful it is. To estimate if Macedonia’s people were aware of the “See it, Hear it, Say it” campaign and how useful it is. The method of the research: The method of the research: The research was organized regarding the Omnibus survey techniques. Respondents were directly interviewed by phone. The research was organized regarding the Omnibus survey techniques. Respondents were directly interviewed by phone.

14 2. Methodology of the research Sample: Sample: The respondents were selected for the research using the random sampling. As a population frame was used the official Phonebook of Republic of Macedonia. Randomly were selected phone numbers from each letter in the phonebook (6-7 phone numbers were selected from each letter, taking every 7 th phone number from each letter) The respondents were selected for the research using the random sampling. As a population frame was used the official Phonebook of Republic of Macedonia. Randomly were selected phone numbers from each letter in the phonebook (6-7 phone numbers were selected from each letter, taking every 7 th phone number from each letter)

15 3. Methodology of the research Respondents: Respondents: All respondents were from Skopje, the capital city of Macedonia, as in Skopje are living nearly half of the TTl population of Republic of Macedonia All respondents were from Skopje, the capital city of Macedonia, as in Skopje are living nearly half of the TTl population of Republic of Macedonia The research sample is 202 respondents The research sample is 202 respondents Fieldwork: Fieldwork: 20 March – 05 April March – 05 April 2009

16 Evaluation of the “See it, Hear it, Say it” campaign Sample definition

17 1. Sample definition

18 2. Sample definition

19 Evaluation of the “See it, Hear it, Say it” campaign Research results

20 1. Have you noticed the ongoing “See it, Hear, Say it” campaign? – 1. Have you noticed the ongoing “See it, Hear, Say it” campaign? – Overall results

21 Have you noticed the ongoing “See it, Hear, Say it” campaign? – Have you noticed the ongoing “See it, Hear, Say it” campaign? – Sex

22 Have you noticed the ongoing “See it, Hear, Say it” campaign? – Have you noticed the ongoing “See it, Hear, Say it” campaign? – Religion

23 Have you noticed the ongoing “See it, Hear, Say it” campaign? – Have you noticed the ongoing “See it, Hear, Say it” campaign? – Education

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25 Have you noticed the ongoing “See it, Hear, Say it” campaign? – Have you noticed the ongoing “See it, Hear, Say it” campaign? – Age

26 Have you noticed the ongoing “See it, Hear, Say it” campaign? – Have you noticed the ongoing “See it, Hear, Say it” campaign? – Family status

27 2. Do you consider the “See it, Hear it, Say it” campaign as efficient? – Overall results

28 Do you consider the “See it, Hear it, Say it” campaign as efficient? – Do you consider the “See it, Hear it, Say it” campaign as efficient? – Sex

29 Do you consider the “See it, Hear it, Say it” campaign as efficient? – Do you consider the “See it, Hear it, Say it” campaign as efficient? – Religion

30 Do you consider the “See it, Hear it, Say it” campaign as efficient? – Do you consider the “See it, Hear it, Say it” campaign as efficient? – Education

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32 Do you consider the “See it, Hear it, Say it” campaign as efficient? – Do you consider the “See it, Hear it, Say it” campaign as efficient? – Age

33 Do you consider the “See it, Hear it, Say it” campaign as efficient? – Do you consider the “See it, Hear it, Say it” campaign as efficient? – Family status

34 3. Do you consider the “See it, Hear it, Say it” campaign as necessary? – Overall results

35 Do you consider the “See it, Hear it, Say it” campaign as necessary? – Do you consider the “See it, Hear it, Say it” campaign as necessary? – Sex

36 Do you consider the “See it, Hear it, Say it” campaign as necessary? – Do you consider the “See it, Hear it, Say it” campaign as necessary? – Religion

37 Do you consider the “See it, Hear it, Say it” campaign as necessary? – Do you consider the “See it, Hear it, Say it” campaign as necessary? – Education

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39 Do you consider the “See it, Hear it, Say it” campaign as necessary? – Do you consider the “See it, Hear it, Say it” campaign as necessary? – Age

40 Do you consider the “See it, Hear it, Say it” campaign as necessary? – Do you consider the “See it, Hear it, Say it” campaign as necessary? – Family status

41 THE RESEARCH WAS PREPARED BY : Co-coordinator of the research : Marina Pavlovska – psychologist Assistants of of the research – volunteers at the Free SOS phone line for youth and children at FCEW - Megjashi: Elizabeta Atanasova – jurist Radica Popova – social worker Roza Vasilevska – pedagogue Hristina Argirovska – social worker Keti Temelkovska - pedagogue


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