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POSITION OFFER THE QUALITATIVE OBJECTIVES - To place Tunisia as an attraction point in the heart of the euro- mediterranean zone. - To place Tunisia.

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Presentation on theme: "POSITION OFFER THE QUALITATIVE OBJECTIVES - To place Tunisia as an attraction point in the heart of the euro- mediterranean zone. - To place Tunisia."— Presentation transcript:

1

2 POSITION

3 OFFER

4 THE QUALITATIVE OBJECTIVES - To place Tunisia as an attraction point in the heart of the euro- mediterranean zone. - To place Tunisia as a meeting point for the professionals of the region. - To focus on the national offer reflecting the potential and the assets of the clothing industry

5 THE QUALITATIVE OBJECTIVES - To develop partenrship and business opportunities among the euro-mediterranean companies - To strengthen TEXMED previous editions results on the targeted markets - To target the big Europrean brands

6 THE QUANTITATIVE OBJECTIVES 300 Euro-mediterranean Exhibitors 3000 Professional visitors among which 700 international visitors

7 EXHIBITION - A complete showcase of the Tunisian offer of textile and clothing products. - The whole textile apparel chain will be represented from design- creation to finished products and services that support the production phase. - A diversified and complementary Euromed offer.

8 EXHIBITION FLOOR PLAN

9 Till now:50 % of areas are booked Among confirmed exhibitors: SARTEX GROUPE TFCE BACOSPORT LA GRIFFEYAHIA CONFECTION LECTRA SICOLMAMI VTL CRJMAILLE CLUB EL OUCHMA E&A CHRISTINE CONFECTION STID PRYM FASHION ESSEL ITS CYMOD ULYSSE FASHION SOBITEX COFIVET CQ FASHION EDITO TIFFANY CHRISTINE CONFECTION SILEX RS MODE SMD PRESTIGE AREX SOTICO MAHDCO NESRINE LINE…. EXHIBITION

10 VISITORS - Professional sourcing decision makers and buying groups, department stores, importers and distributors. - International textile and clothing experts and high-ranked professionals within the Euromed area will attend the exhibition. - TEXMED 2010 international visitors came from 35 country mainly Italy (35.7%), France (22.3%), Spain (8.3%) and Portugal (5.4%).

11 Benefits to TEXMED Visitors - Preferential rates on TUNISAIR flights - Preferential tariffs on a range of five stars hotels for accommodation during TEXMED (rates between 55 and 74 euros) - Welcoming at the airport and transfer to hotel will be insured by TEXMED Team upon arrival to Tunis - Free shuttle bus (hotel- exhibition site-hotel) available during the three exhibition days - Customised B to B meetings - Visits to production sites upon request - Opportunities for individual partnership meetings

12 Possibility to request free badges on line Benefits to TEXMED Visitors

13 They visited TEXMED Tunisia Cortefiel, Decathlon, Etam, El Corte Ingles, Calvin Klein, MaxMara, Ferri Couture, Otto,Xanaka, Gruppo Coin, Orsay,3 Suisses, Gruppo Industrie, Monoprix,Carrefour, Moda Induyco,Zara,Petit Bateau, KLM Kledding, Massimo Dutti,Burberry, Nicolaus Weber, Addidas,Marina Rinaldi, Okaidi, Teddy Smith,Morgan,…

14 PROMOTIONAL PROGRAM 1.Promotional campaign of the exhibition in Tunisia and abroad 2.Participation to the main Professional Textile & Clothing exhibitions abroad. 3.Communication campaign in specialised magazines and web sites. 4.Promotion through CEPEX representatives and institutional partners, etc. 5.Recruitment of consultants to set up promotional program and insure promotion of the exhibition on targeted markets 6.Preparation of promotion and communication tools 7.Up dating of the web site:

15 PROMOTION OF TEXMED ABROAD - 21 advertising insertion weeks of on line advertisement - Advertorials - Professional mailings (2 mailings to FDN data base and distribution of Professional invitations to all JT data base subscribers) - Promotional actions during the Textile & Clothing exhibitions taking place in Europe

16 PROGRAM OF THE EVENT THREE DAYS OF EXHIBITION, CONFERENCES AND BUSINESS MEETINGS TEXMED MORNING WORKSHOPS FASHION EVENTS TEXMED AWARDS

17 Tél :


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