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Www.ueg.org – March 2014 1st UEG Communication Seminar SWEDISH GYMNASTICS FEDERATION Birgitta Rittner, Head of Communications.

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Presentation on theme: "Www.ueg.org – March 2014 1st UEG Communication Seminar SWEDISH GYMNASTICS FEDERATION Birgitta Rittner, Head of Communications."— Presentation transcript:

1 – March st UEG Communication Seminar SWEDISH GYMNASTICS FEDERATION Birgitta Rittner, Head of Communications

2 This is me: Bachelors Degree in Marketing & Communications Bonnier Group, Dairy Industry (Arla Foods), PR Agencies Swedish Gymnastics Federation since 2002 Basic ’Gymnastics For All’ is my level. The expertize is abundant – finding the stories and creating the best communication channels is our role. 2 – March 2014

3 Swedish Gymnastics is members in 1100 clubs up to 12 years – 20 years approx adults GFA/other Whereof approx competitive gymnasts ( Teamgym, WAG, 400 MAG, Trampoline 500, RG 300, Rope skipping 150, Aerobic G. below 100) No. 4 among Swedish Sport Fed:s (2012) 3 – March 2014

4 Sweden and Sports inhabitants Sports = hobby, business and entertainment 272 hours of sports broadcasted every day SVT (public service) dominating with over 50% (37 channels/19 sports channels) Two national tabloids, one dominating morning paper All on the internet today, ’integrated media houses’ 4 – March 2014

5 Swedish Media Favourites 5 Football, icehockey, athletics, cross country and downhill skiing – March 2014

6 Swedes and the Internet: early adapters, heavy users 6 89% 16 – 73 years on the Internet A rapid and continuous mobile boom Youth consuming 24 hrs – smartphones, computer, iPad, gradually leaving ’old media’ Smartphones 12 – 15 years: from 22% to 93% in last two years Girls frequent users – March 2014

7 ’Content Marketing’ or ’Story Telling’? New name, same concept: What is your message? To whom and how? What will prove it – what is the story that will catch their interest? How to show – how to tell it ? The package and the distribution/channels? 7 – March 2014

8 Success is necessary – and personality 8 – March 2014

9 A truly good story and a strong personality – Veronica Wagner 9 – March 2014

10 Now new Swedish profiles 10 – March 2014

11 The Media Gatekeepers: 11 – March 2014

12 The Media Gatekeepers: 12 Crisis and conflict – yes! – March 2014

13 13 – March 2014 The Media Gatekeepers:

14 Try and try again – March 2014

15 Then there was Zuckerberg... A new strategy emerged Website Swedish Gymnastics on FB: 4700 Instagram and Twitter Mediaroom on Mynewsdesk GymnastikTV, TV app, Youtube Integrated when possible, reachable to all on the Internet Learning by doing 15 – March 2014

16 16 – March 2014

17 17 Our website the base – March 2014

18 Mynewsdesk.se – integrated mediaroom – news, pictures, video, youtube and Instagram - Mars

19 GymnastikTV since 2009, on our website. Live streaming,VOD & App - Mars

20 20 Our official Facebook – March 2014

21 Presentation of your communication tools – communication projects

22 22 Youtube channel – March 2014

23 23 On twitter at events – March 2014

24 24 Our youngest website – March 2014

25 What about quality? 25 Yes, but technique is not all that matters Learning by doing The young natives are far ahead and are getting better all the time The story and the personality are still the core WE CANNOT WAIT – but we do not have to be in the first front line. – March 2014

26 International gymnastic highlights on Youtube https://www.youtube.com/user/europeangymnastics - Mars

27 A Role Model: https://www.youtube.com/user/BritishGymnasticstv - Mars

28 A complex world of opportunities – to tell our full story! 28 – March 2014


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