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Summary Public beta launched Sept 2007 for Bangalore 30,000 registered users, 22,000 unique users/month Major telco + Internet kiosks pilots eminent Orkut.

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Presentation on theme: "Summary Public beta launched Sept 2007 for Bangalore 30,000 registered users, 22,000 unique users/month Major telco + Internet kiosks pilots eminent Orkut."— Presentation transcript:

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2 Summary Public beta launched Sept 2007 for Bangalore 30,000 registered users, 22,000 unique users/month Major telco + Internet kiosks pilots eminent Orkut App launched May 2008 SummaryTeamOverviewUsers & MarketProduct StrategyFinancials “Babajob seeks to bring the social networking revolution to the world’s poor” - October 30, 2007 Link “Babajob seeks to bring the social networking revolution to the world’s poor” - October 30, 2007 Link “I would like to extend my sincere appreciation and thanks to the whole concept of babajob and its staff members” - Lakshmi Srinagala, Bangalore employer “I would like to extend my sincere appreciation and thanks to the whole concept of babajob and its staff members” - Lakshmi Srinagala, Bangalore employer

3 A Story of 2 Nannies Mary Edu: 5 th standard Speaks only Kannada Earns $20/month Only knows people in slum Jeena Edu: 5 th standard Speaks Kannada, Hindi Earns $170/month Has sister who works for a rich family SummaryTeamOverviewUsers & MarketProduct StrategyFinancials

4 A Story of 2 Nannies Mary Edu: 5 th standard Speaks only Kannada Earns $20/month Only knows people in slum Jeena Edu: 5 th standard Speaks Kannada, Hindi Earns $170/month Has sister who works for a rich family SummaryTeamOverviewUsers & MarketProduct StrategyFinancials Why do some escape poverty? Key factor - Access to better paying jobs Historically - Social network Going forward - Aggregate/filter jobs & seekers See Appendix: Source: Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?, ANIRUDH KRISHNA, Why do some escape poverty? Key factor - Access to better paying jobs Historically - Social network Going forward - Aggregate/filter jobs & seekers See Appendix: Source: Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?, ANIRUDH KRISHNA, 2003

5 minute commute distance in Bangalore A rising employment problem: Traffic

6 Favorable Trends: Mobile penetration Rural->Urban migration Working age population Job changes/yr Target seeker population 2008: 114mn 2012: 219mn Sources: TeamLease/Indicus (2007 Employability Report), McKensey – Rising Middle class in India, TRAI, Airtel Size of Indian Informal Job Market 2012: 1 job change/yr X Rs 1000/change = $5.7 bn market 2012: 1 job change/yr X Rs 1000/change = $5.7 bn market

7 What users want from a job site Employers: Lots of great, reachable candidates Easy: – “Just send me someone great” – agency role Trustworthy Guaranteed Cheap Job Seekers Access to better jobs: Higher pay, better status, closer to home Reachable to non- literate, poor and non- web

8 What users want from a job site Employers: Lots of great, reachable candidates Easy: – “Just send me someone great” – agency role Trustworthy Guaranteed Cheap Job Seekers Access to better jobs: Higher pay, better status, closer to home Reachable to non- literate, poor and non- web When do informal hires happen? Connect on: Salary, Category, Distance Language, Hours, Skills/Experience + Employer trust threshold When do informal hires happen? Connect on: Salary, Category, Distance Language, Hours, Skills/Experience + Employer trust threshold

9 Babajob Vision World’s best web + voice portal for informal labor A scalable, replicable, profitable solution to fight poverty by creating radical job market efficiency for the informal sector How: – Connect computer/voice-based employers to seekers with phones. – Employers: Sell Database Access and Guaranteed placement – Seekers: Sell/monetize access to jobs via mobile – Ecosystem: Sell leads to employment agencies SummaryTeamOverviewUsers & MarketProduct StrategyFinancials

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14 Poor people don’t use computers But wait: SummaryTeamOverviewUsers & MarketProduct StrategyFinancials

15 1.Our Field Staff – Small teams in the slum – Scalable only in hi-demand areas 2.Create business model for partners – Charge seeker Rs 20/$.50 + partner earns ~25% of employer fee when hired – iCafes, NGOs, Micro-Finance. MOU with Comat. 3.Via Social Networks – Orkut, babalife, FB users register job seekers – Mentors + connectors paid 4.Voice/Mobile registration – Telco partnerships – Print/Radio/TV ads with phone-in number How we digitize job seekers SummaryTeamOverviewUsers & MarketProduct StrategyFinancials MFIs, iCafes 

16 *321# Welcome. 1. New!-Job Search 2. Music, Movies 3. Cricket, Sports 4. Love, Comedy 5. New, Info 6. Astro *321# New! Job Search 1.Job Search 2.Hire Help 2. Property Search 3. Hello Tunes* *321# Enter a job category no: 1.Housekeeping 2.Delivery Helper 3.Office Helper 4.Guard 5.Driver 6.Other 7.Go Back *321# Enter your salary per month. Example 3000: *321# Select job location city or your STD or pin code (ex 80 or ) 1.Bangalore 2.Mysore 3.Mangalore 4.Belgaum 5.Bellary 6.All Karnataka 7.Any *321# Your subscription to Free 10-Day Pack has been activated. You will upto 3 daily alerts for Guard Jobs. Dial *321*66# to manage ur alerts. Enter 9 for Classifieds Home. *321# Job Found: Security Guard, 1-3 yrs, First Security, Rs 3500, Hindi req Indira Nagar, Want better job alerts? Dial *321*668# and enter the languages you speak or logon to babajob.com to update your profile. Encourage users to add more profile data in the matching alerts Job Seeker registers on SMS/Voice Sample alert Suggest appropriate categories based on salary Minimize initial data collection screens: job location, salary, category

17 Post a Job via SMS/UssD *321# Select job location city no. 1.Bangalore 2.Mysore 3.Mangalore 4.Belgaum 5.Bellary 6.Overseas Or enter the job location pincode (e.g ) *321# Welcome to Hire Help, where you can hire the help you need for your home or office. Enter a job category no: 1 Maid 2 Cook 3 Nanny 4 Security Guard 5 Driver 6 Receptionist 7 More Go Back *321# Enter the job post salary per month. Note that average wages for Maids in Bangalore in June 2008 was Rs 5400: Job posted! Interested seekers will call you & you’ll get matching candidate alerts for 10 days. Login to babajob.com with yr mobile no & password 2142 to edit your job. Dial *321*66# to manage ur alerts. At this point, the job and subscription are created but we maintain the session to ask follow-up questions *321# Welcome to Airtel Live! 1. New!-Job Search 2. Music, Movies 3. Cricket, Sports 4. Love, Comedy 5. New, Info 6. Astro *321# New! Job Search 1.Job Search 2.Hire Help 3. Property Search 4. Hello Tunes* 2 2 Tell job seekers who they should contact about your job. SMS CONTACT to 99XXXXX. Ex contact Rajesh Jain at First Security Give job seekers more details about your job. SMS DETAILS to 99XXXXX Ex. details 12th standard + diploma required CONTACT Suresh DETAILS Our family needs a nice maid from 8am to 5pm, 6 days a week 2 2

18 Guard Rs5000,Pulkeshi Ngr, 1yr exp,Man English Hindi Kannad Call:Knowx Innovations Guard Rs4000 Koramangala,1yr exp,Man Call:Royal Ayurvedicspa Resturant BABAJOB Guard Rs3500 Koramangala,1yr exp,Man Call:Unisco Communications BABAJOB Contains Title, salary, neighborhood, years exp, gender, required languages, employer name, number, URL and some description Alert examples (under 120 chars)

19 Try us out: SMS to Public Voice Demo available in coming weeks

20 Contact Architect CEO


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