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Objectives To learn principles of floral design To become familiar with elements of floral design To recognize floral design forms 2.

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Presentation on theme: "Objectives To learn principles of floral design To become familiar with elements of floral design To recognize floral design forms 2."— Presentation transcript:

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2 Objectives To learn principles of floral design To become familiar with elements of floral design To recognize floral design forms 2

3 Principles of Floral Design Have you ever placed flowers randomly in a vase? How did it compare to an arrangement from a florist? How does a floral designer create a theme or mood with flowers? 3

4 Principles of Floral Design Establish guidelines governing placement of flowers Involve relationships among all parts of design Guide arranger in creating a work of art 4

5 Principles & Elements Principles and Elements of Design apply to all art forms Elements are the components that make up the design Principles describe the way the elements fit together Principles are the recipe; elements are the ingredients 5

6 Principles Effective designs incorporate: –rhythm –balance –emphasis –proportion –unity –harmony 6

7 Balance Arrangement should demonstrate mechanical and visual stability May be symmetrical or asymmetrical 7

8 Balance Mechanical balance Container is proper size and weight for the flowers Lines converge at focal point 8

9 Balance Visual balance affected by color, texture and size Darker colors appear heavier Larger flowers appear heavier and should be closer to the focal point 9

10 Emphasis Create a focal point or accented area Center of interest draws the eye of the viewer Use color, size or unique shape to create focal point 10

11 Proportion & Scale Pleasing size relationships among all components of design and surrounding area Proper proportion of flowers to container Tall container 1.5 to 2 times the height of vase Low, flat container – 1.5 to 2 times the width of container 11

12 Proportion & Scale Proper proportion of flowers to foliage and to each other Pleasing proportion is achieved by locating larger flowers at the focal point and placing gradually smaller flowers away from the center of interest 12

13 Proportion & Scale Arrangement must fit with its surroundings A small arrangement on the stage of an auditorium would appear insignificant 13

14 Rhythm Flow of lines, textures or colors that create a feeling of motion Draws the observer through a visual path of the design Achieved by repetition, radiation and transition 14

15 Unity All components blend together without separation Achieved by repetition of related components 15

16 Harmony All components of the design fit together in an aesthetically pleasing composition 16

17 Elements of Floral Design Line Texture Form Color 17

18 Line Provides a visual path for the eye Establishes framework of the design Lines can reflect certain emotional qualities –vertical lines evoke strength –curved lines are graceful, gentle –horizontal lines are relaxing 18

19 Texture Refers to the surfaces of flowers and foliage: –smooth –rough –glossy Coarse textures are bold and may be used to create a focal point Fine textures are placed further from the focal point or as filler material 19

20 Form Shapes of flowers, foliage and containers Geometric shape of the overall design 20

21 Examples of Design Forms 21

22 Color Primary colors: red, yellow, blue Secondary colors (two primary colors combined in equal amounts): green, violet, orange Tertiary colors: primary color and adjacent secondary color Neutral colors: black, white, gray 22

23 Design Types Line designs –lines emphasized over form –characterized by openness and negative space Mass designs –utilizes a quantity of material with little or no negative space Line-mass –linear designs enhanced with additional material –both line and mass are important but neither dominate 23

24 Principles To create pleasing and effective floral designs: –have a working knowledge of the principles of design –know how to work with the elements of design –be familiar with the basic types and forms of floral designs 24

25 ASSESSMENT

26 Assessment 1. Which of the following design principles draws the observer through a visual path of the design? A. Unity B. Rhythm C. Proportion/Scale D. Emphasis 2. Floral arrangements do NOT need mechanical stability, only visual stability. A. True B. False 26

27 Assessment 3. Smaller flowers should be placed at the focal point as the center of interest. A. True B. False 4. Flow of lines, textures or colors create a feeling of motion. A. True B. False 27

28 Assessment 5. Which of the following is NOT one of the four elements of design? A. Line B. Color C. Texture D. Size 6. Which of the following design principles is achieved by repetition of related components? A. Unity B. Rhythm C. Proportion/Scale D. Emphasis 28

29 Assessment 7. For a tall container, the arrangement should be how many times the height of the container? A. 1.5 to 2 times B to 2 times C to 2.25 times D. 2 to 2.5 times 8. Which of the following terms describe when all components of the design fit together in an aesthetically pleasing composition? A. Harmony B. Synchronization C. Balance D. Conformation 29

30 Assessment 9. Which of the following are designs characterized by openness and negative space? A. Mass designs B. Line designs C. Line-mass designs D. Tertiary designs 10. Which of the following is NOT a secondary color? A. Yellow B. Green C. Violet D. Orange 30

31 Acknowledgement 31 Executive Producer Gordon W. Davis, Ph.D. Production Coordinator Sandra Balch Graphic Designer Melody Rowell Technical Writer Jessica Odom V.P. of Brand Management Clayton Franklin © MMXIV CEV Multimedia, Ltd.


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