Presentation on theme: "Promoted and Marketed by CREMARTEK MARKETING TECHNOLOGIES"— Presentation transcript:
1 Promoted and Marketed by CREMARTEK MARKETING TECHNOLOGIES Triumph Foundation (Charitable Trust of Rotary Club of Thane Hills) PRESENTS An Evening with Shankar, Ehsaan and LoyPromoted and Marketed byCREMARTEK MARKETING TECHNOLOGIES
2 TRIUMPH BLOOD BANK AND THALASSEMIA DAY CARE CENTER Is a joint Venture project of Rotary club of Thane Hills and Thane Municipal Corporation.The facility has been established with the support of CSR Initiative of BHEL (Bharat Heavy Electrical limited)This facility is operational since 3rd June 2013.Statutory Approvals from SBTC,CDSCO & FDA have been obtained.
3 About THALASEEMIAThalassemia is a blood disorder passed down through families (inherited) in which the body makes an abnormal form of hemoglobin, the protein in red blood cells that carries oxygen. The disorder results in excessive destruction of red blood cells, which leads to anemia.
4 Objective of the EventCharity Event to raise funds for children suffering from THALASEEMIA.
5 Event PreviewMusical Charity Night to raise funds for THALASEEMIA Children.Venue: ThaneDates: 20th Dec or 17th JanTime: 7 pm to 10 pmMain attraction Shankar, Ehsaan and LoyEntertainment Filler Acts.
6 Shankar, Ehsaan and LoyHave composed music for over fifty soundtracks across four languages.Among the most critically acclaimed Indian musicians the trio have won over twenty awards, including one National Film Award, three Film fare awards, three IIFA Awards among several other awards and nominations.They are often referred to as “ Amar Akbar Anthony" of Hindi film music.
7 Guest Demographic Expected Audience: 3500 Demographic Profile: Age: 25 to 45 ( Students, Working Professionals, Business Men)Income Group: toAudience will comprise residents of Thane, Mulund, Ghatkopar,Chembur,Vashi and the satellite suburbs of Thane.
8 Media AmplificationAmplifications to start 4 to 6 weeks prior to the event datesPress Release about the event in news papersA dedicated Website to be designed which will give out details of all events & the entire festival.Social Media marketingOutdoor hoardings at select prime locationsAdvertising on traditional media like outdoor, print, radio and cinema.
9 Media Plan Print Outdoor Radio Social Media Cinema Plan/Multiplex Branding
11 Media Plan-Print City Publication Edition Language Mumbai Bombay Times EnglishMumbai MirrorDNA After Hrs.Midday MumbaiExpected Spends
12 Media Plan- Out Door Location Quantity Type Thane 3 Lit and Non Lit Mulund2GhatkoparChembur
13 Media Plan-Radio Station Markets Time Band 15 " Spots BIG 92.7 Mumbai 06: :00450Media Cost
14 Social Media Plan- Campaign Duration 30 Days Website with CMS, Creative Production & Campaign Set UpMedia Buying – Google SearchMedia Buying – Google Content/ YoutubeMedia Buying – FacebookMedia Buying – Websitesers – (Car Owners, Family Holiday Booking, etc)Total Expected Spends
15 Media Plan- Cinema Cinema Location Duration Cinemax Thane 15 Days CinepolisBig CinemasMulundPVRR CityGhatkoparFameFunChemburImaxWadalaVashi
16 Sponsorship Options Title Sponsor Powered By Associate Sponsor Co-Sponsor
17 Title Sponsor- Deliverables Exclusive and Extensive Media coverage as the Title sponsor based on the Media plan [ Print, Outdoor, Radio, Multiplex, event website & Malls]Main Stage branding at the event venue,Title and Logo presence on 20 Standees across the VenueLogo on Sponsor Collage 2 No's 6x6 Fiber StandLogo and Brand Presence on Ground Staff T-Shirt (100 No's)Branding and logo presence on selected props at the VenueBarricade Branding across the venue.registration areaCinema Slides across 50 screens for 15 daysEvent Standees at select locations of Cinemas with LogoLogo on Tickets and ticket Jacket.
18 Powered By-Deliverables Media coverage based on the Media plan [ Print, Outdoor, Radio, Multiplex, event website.Title and Logo presence on 20 Standees across the VenueLogo on Sponsor Collage 2 NosBarricade Branding across the venueLogo and Visibility on the Event websiteCinema Slides across 50 screens in for 15 days
19 Associate Sponsor-Deliverables Media coverage based on the Media plan [ Print, Outdoor, Radio, Multiplex, event website & Malls]Title and Logo presence on 20 Standees across the VenueLogo on Sponsor Collage 2 NosBarricade Branding at select locations across the venueLogo and Visibility on the Event websiteCinema Slides across 50 screens for 15 days
20 Co-Sponsor-Deliverables Title and Logo presence on 20 Standees across the VenueLogo on Sponsor Collage 2 No'sLogo and Visibility on the Event website
21 Sponsor Categories and cost Publicity Type / Branding OpportunityTitle Sponsor - 30 LacPowered By - 20 lacAssociate 2 Nos- 8 lac eachCo Sponsor - 4 Nos- 5 lac eachOutdoor ( Bill Boards)09 hoardingsPrintExtensive media coverage as Title Sponsor based on the media planExtensive media coverage as Powered By Sponsor based on the media planExtensive media coverage as Associate Sponsor based on the media planRadio -Cinema - Slides across 50 screens for 15 days50 screensSocial MediaBarricadesBranding across the venuebranding at select locationsStage Branding80x406x6 Standees branding at all locations of the venue with Logo and title presence20 StandeesLogo & branding on sponsor collage 6x6 Fibre Stand02 StandsLogo & brand presence on ground staff T-Shirts100 Exclusive T-ShirtsBranding and promos to be played on AV screens across venue1 Exclusive Screen1 ScreenPress Conference - Logo on the branding wall of the press conference. Representatives of the Title sponsor will be the part of the press conference / media interviewIntangible Values, Branding Value, Event Association, Misc ExpensesTOTAL
22 Thank you CREMARTEK MARKETING TECHNOLOGIES 506/D Wing Twin Arcade, Military Road, Marol, Andheri East, Mumbai.