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Triumph Foundation ( Charitable Trust of Rotary Club of Thane Hills) PRESENTS An Evening with Shankar, Ehsaan and Loy Promoted and Marketed by CREMARTEK.

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Presentation on theme: "Triumph Foundation ( Charitable Trust of Rotary Club of Thane Hills) PRESENTS An Evening with Shankar, Ehsaan and Loy Promoted and Marketed by CREMARTEK."— Presentation transcript:

1 Triumph Foundation ( Charitable Trust of Rotary Club of Thane Hills) PRESENTS An Evening with Shankar, Ehsaan and Loy Promoted and Marketed by CREMARTEK MARKETING TECHNOLOGIES

2 TRIUMPH BLOOD BANK AND THALASSEMIA DAY CARE CENTER  Is a joint Venture project of Rotary club of Thane Hills and Thane Municipal Corporation.  The facility has been established with the support of CSR Initiative of BHEL (Bharat Heavy Electrical limited)  This facility is operational since 3 rd June  Statutory Approvals from SBTC,CDSCO & FDA have been obtained.

3 About THALASEEMIA  Thalassemia is a blood disorder passed down through families (inherited) in which the body makes an abnormal form of hemoglobin, the protein in red blood cells that carries oxygen. The disorder results in excessive destruction of red blood cells, which leads to anemia.

4 Objective of the Event  Charity Event to raise funds for children suffering from THALASEEMIA.

5 Event Preview  Musical Charity Night to raise funds for THALASEEMIA Children.  Venue: Thane  Dates: 20 th Dec or 17 th Jan  Time: 7 pm to 10 pm  Main attraction Shankar, Ehsaan and Loy  Entertainment Filler Acts.

6 Shankar, Ehsaan and Loy  Have composed music for over fifty soundtracks across four languages.  Among the most critically acclaimed Indian musicians the trio have won over twenty awards, including one National Film Award, three Film fare awards, three IIFA Awards among several other awards and nominations.  They are often referred to as “ Amar Akbar Anthony" of Hindi film music.

7 Guest Demographic  Expected Audience: 3500  Demographic Profile: 1. Age: 25 to 45 ( Students, Working Professionals, Business Men) 2. Income Group: to Audience will comprise residents of Thane, Mulund, Ghatkopar,Chembur,Vashi and the satellite suburbs of Thane.

8 Media Amplification  Amplifications to start 4 to 6 weeks prior to the event dates  Press Release about the event in news papers  A dedicated Website to be designed which will give out details of all events & the entire festival.  Social Media marketing  Outdoor hoardings at select prime locations  Advertising on traditional media like outdoor, print, radio and cinema.

9 Media Plan  Print  Outdoor  Radio  Social Media  Cinema Plan/Multiplex Branding

10 Media Activity Calendar( Tentative) NovemberDecember ParticularsWeek 1Week 2Week 3Week 4Week 1Week 2Week 3Week 4 ATL Campaign Print Radio Social Media Out Door Local Cable Cinema Advertising

11 Media Plan-Print CityPublicationEditionLanguage MumbaiBombay TimesMumbaiEnglish MumbaiMumbai MirrorMumbaiEnglish MumbaiDNA After Hrs.MumbaiEnglish MumbaiMidday MumbaiMumbaiEnglish Expected Spends

12 Media Plan- Out Door LocationQuantity Type Thane3Lit and Non Lit Mulund2Lit and Non Lit Ghatkopar2Lit and Non Lit Chembur2Lit and Non Lit

13 Media Plan-Radio StationMarketsTime Band15 " Spots BIG 92.7Mumbai06: :00450 Media Cost

14 Social Media Plan- Campaign Duration 30 Days Website with CMS, Creative Production & Campaign Set Up Media Buying – Google Search Media Buying – Google Content/ Youtube Media Buying – Facebook Media Buying – Websites ers – (Car Owners, Family Holiday Booking, etc) Total Expected Spends

15 Media Plan- Cinema CinemaLocationDuration CinemaxThane15 Days CinepolisThane15 Days Big CinemasMulund15 Days PVRMulund15 Days R CityGhatkopar15 Days FameGhatkopar15 Days FunChembur15 Days ImaxWadala15 Days FameVashi15 Days Big CinemasVashi15 Days

16 Sponsorship Options  Title Sponsor  Powered By  Associate Sponsor  Co-Sponsor

17 Title Sponsor- Deliverables  Exclusive and Extensive Media coverage as the Title sponsor based on the Media plan [ Print, Outdoor, Radio, Multiplex, event website & Malls]  Main Stage branding at the event venue,  Title and Logo presence on 20 Standees across the Venue  Logo on Sponsor Collage 2 No's 6x6 Fiber Stand  Logo and Brand Presence on Ground Staff T-Shirt (100 No's)  Branding and logo presence on selected props at the Venue  Barricade Branding across the venue.  registration area  Cinema Slides across 50 screens for 15 days  Event Standees at select locations of Cinemas with Logo  Logo on Tickets and ticket Jacket.

18 Powered By-Deliverables  Media coverage based on the Media plan [ Print, Outdoor, Radio, Multiplex, event website.  Title and Logo presence on 20 Standees across the Venue  Logo on Sponsor Collage 2 Nos  Barricade Branding across the venue  Logo and Visibility on the Event website  Cinema Slides across 50 screens in for 15 days

19 Associate Sponsor-Deliverables  Media coverage based on the Media plan [ Print, Outdoor, Radio, Multiplex, event website & Malls]  Title and Logo presence on 20 Standees across the Venue  Logo on Sponsor Collage 2 Nos  Barricade Branding at select locations across the venue  Logo and Visibility on the Event website  Cinema Slides across 50 screens for 15 days

20 Co-Sponsor-Deliverables  Title and Logo presence on 20 Standees across the Venue  Logo on Sponsor Collage 2 No's  Logo and Visibility on the Event website

21 Sponsor Categories and cost Publicity Type / Branding OpportunityTitle Sponsor - 30 LacPowered By - 20 lac Associate 2 Nos- 8 lac each Co Sponsor - 4 Nos- 5 lac each Outdoor ( Bill Boards)09 hoardings Print Extensive media coverage as Title Sponsor based on the media plan Extensive media coverage as Powered By Sponsor based on the media plan Extensive media coverage as Associate Sponsor based on the media plan Radio - Extensive media coverage as Title Sponsor based on the media plan Extensive media coverage as Powered By Sponsor based on the media plan Cinema - Slides across 50 screens for 15 days 50 screens Social Media Extensive media coverage as Title Sponsor based on the media plan Extensive media coverage as Powered By Sponsor based on the media plan Extensive media coverage as Associate Sponsor based on the media plan BarricadesBranding across the venue branding at select locations Stage Branding80x40 6x6 Standees branding at all locations of the venue with Logo and title presence 20 Standees Logo & branding on sponsor collage 6x6 Fibre Stand02 Stands Logo & brand presence on ground staff T-Shirts100 Exclusive T-Shirts Branding and promos to be played on AV screens across venue1 Exclusive Screen1 Screen Press Conference - Logo on the branding wall of the press conference. Representatives of the Title sponsor will be the part of the press conference / media interview Intangible Values, Branding Value, Event Association, Misc Expenses TOTAL

22 Thank you CREMARTEK MARKETING TECHNOLOGIES 506/D Wing Twin Arcade, Military Road, Marol, Andheri East, Mumbai.


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