Presentation on theme: "Tech Classroom STOP! The NEW Best Features in Web Communications and Social Media that You Need to Be Utilizing...YESTERDAY!"— Presentation transcript:
Tech Classroom STOP! The NEW Best Features in Web Communications and Social Media that You Need to Be Utilizing...YESTERDAY!
Your Communication Foundation Design isn’t about eye-candy. It’s about problem-solving. If your Web “design” isn’t solving quantifiable issues, then it isn’t design: it’s “decoration.” -I Want To Be A Web Designer When I Grow Up By Michael Aleo smashingmagazine.com
Why you should become friends with a 5 year old What does Web 2.0 look like? From getting information- to sharing and interacting with the internet What does Web 3.0...4.0...5.0 look like? The internet. My way.
Common Web Myths ●It’s okay if my website is out of date ●My story can’t be told in an email ●We don’t need to be on social media ●We are not afraid of change, we just don’t want it ●We don’t need technology for our organization to grow Case Study: St. John of the Cross stjohnofthecross.org
Defining Success What would you wear to a professional interview? ➔ Undergarments: Your Foundation; Your Blueprint ➔ Shoes and Socks: The Applications to Keep You Moving ➔ Pants: Branding and Design ➔ Blouse or Collared Shirt: Layout of Pages, Made to Fit You and Adapt ➔ Hair/Face: Content and Messaging ➔ Accessories: Extensions of Your Brand (Social Media)
#1 Problem Ignoring the obvious audience Young donors are open to making small donations more frequently: ●52 % said they would be interested in making monthly gifts to an organization. ●70 % said they would be willing to raise money for an organization they cared about ●64 %said they had raised money in a fundraising walk or race ●84 % saying they want to give through a Web site http://philanthropy.com/article/Young-Donors-Turned-Off-By/140435/ Today, people under 25 make up 43 percent of the world’s population – in some countries, that number is as high as 70 percent. (http://socialmediatoday.com/donaldbulmer/1252111/mpowering-change- generation)http://socialmediatoday.com/donaldbulmer/1252111/mpowering-change- generation
Other Barriers to Success Management ●Updating ○ When was the last time you... ○ Three out of four donors born from 1979 to 1994—a generation often referred to as “millennials”—said they were turned off when a nonprofit’s Web site had not been updated recently.* ●Say “No” to cookies! ○ Would Starbucks do it? *Millenial Impact Report, 2013
Barriers to Success Management ●Insourcing vs. Outsourcing ○ Organizational growth on fixed budget ●5.0 Mentality ○ “What’s Next” ●Resource Allocation ○ Time ○ Money ■ Invest in the web or “it” won’t invest in you
Barriers to Success “Advertising” Getting the message known is easier than getting people to come- tracking message to action Do not “poster-blind” the user People prefer interacting with individuals more than brands Advertising does NOT equal engagement http://www.idealware.org/blog/engaging-youth-nonprofits
Take a look at your websites: Engagement Why and How Ex. Resource Library- Dominicans Messaging Audience POV Ex. Demographic Menu Bar- Boiler Catholics Brand familiarity and legitimacy STAY on Website...All the Time Ex. Online Giving- SJC Inspiration YouTube number 2 search engine Ex. Holy Family Academy http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-online-video-is-vital-for-your-2013-content-marketing-objectives/http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-online-video-is-vital-for-your-2013-content-marketing-objectives/)
Where are we? Audit Questions ●What’s the need or problem the organization addresses? ●What are they doing about it? ●How effective are they? Results? Stories? ●Do they need my help? Why? ●What will they do with my money/time/effort? http://www.themillennialimpact.com/usertesting-donationpage
Website Development for Religious Organizations ➢ Keep your donation pages on your website ➢ Explain your history visually and artistically! ➢ How have you impacted your world- “Show Me” Tools ➢ How to engage all age demographics- Homepage Layout ➢ Answer: Where do you want to go in the future? What is your success story?
Email Integration Can’t have a website be successful without email and can’t have email marketing be successful without a website Opportunity to drive to website via e-blast page layout Easy access to sign-up- testing user experience Segmentation Examples and Integration http://www.themillennialimpact.com/usertesting-emailtextheavy http://www.themillennialimpact.com/usertesting-mobileemail
Email Marketing for Religious Organizations ➢ STOP heavy messaging ➢ Don’t forget to inspire; human face ➢ Remain sensitive to the call to act ➢ Segment, segment, segment....segment ➢ Test users interest and layouts- analytics! Don’t Be Afraid of an Email Campaign!
Email Success Stories ●Increase traffic ○ Share Links; Social Media; Forward to Friend ●Engage supporters ○ Share Their Story; Survey; Poll Questions; Pictures ●Retain volunteers ○ Spotlights; Awards; Impact Stories; Current Needs
Social Media Integration Streamline the updating process Case Study: http://viatorians.com/http://viatorians.com/ Enhance YOUR brand, not theirs Case Study: http://boilercatholics.org/http://boilercatholics.org/ Questions vs. Notifications http://www.themillennialimpact.com/usertesting-facebookconversation
Social Media Management Tools Social Media Monthly Audit Where is your audience Define realistic expectations Short-term vs. Long-term goals BufferApp, Hootsuite, TweetDeck, SproutSocial, Crowdbooster, Bitly http://socialmediatoday.com/ Remember, important but NOT replacement
My Web: The next generation of engagement “The Facebook Tragedy” “When I was younger, my mom had a Facebook.” (http://mashable.com/2013/08/11/teens-facebook/)http://mashable.com/2013/08/11/teens-facebook/ “Facebook makes us sad.” http://abcnews.go.com/ABC_Univision/quitting- facebook/story?id=18668978&singlePage=true http://abcnews.go.com/ABC_Univision/quitting- facebook/story?id=18668978&singlePage=true “On Facebook, we are no longer just users, we are data.” http://abcnews.go.com/ABC_Univision/quitting-facebook/story?id=18668978&singlePage=true Facebook is like a toilet, everyone has one. http://www.youtube.com/watch?v=UGEmBCf5FSI
Another Platform? Not Really... Why Go Internal: People are looking for community Communication channels among staff are complicated Privacy and exclusivity Easily adaptable and convenient How Different: Not everyone is invited You control the content- No Ads! More targeted segmentation/analysis Easily integrated into other web communications
Best just to demonstrate... DBD staging site: ●Members ●Groups ●Posts ●Public or Private ●Send or Accept Invites ●Library of Resources ●Library of Media
Internal Social Media Network ➔ Engage Supporters ➔ Retain Volunteers ➔ Increase Web Traffic ➔ Communication with Staff ➔ Streamline the Work
What will your organization look like in 2020? Story of the First Catholic PR Team... http://www.youtube.com/watch?v=gxo2rGr7Yfg